This ppt provides a brief info about HD along with its mission & vision statements.

1. MISSION & VISION
STATEMENTS

2. • Started in 1901 by William Harley ,
Walter & Arthur Davidson.
• Engineered
• HD was available from 1903 onwards
• In 1904 HD opened its 1st dealership in Chicago
• New factory in 1906 in Chestnut St. (Juneau Ave)
• 1907 William Davidson joined the journey & the company was
incorporated
• HD was sold to a Detroit PD for Police duty (stream for large
revenue generation)
The journey begins…( 1903-1908 )

3. 1. William Harley
2. Arthur Davidson
3. Walter Davidson
4. William Davidson
1.
2. 3.
4.
From thoughts to Action.. (Founders)

4. Bar & Shield Logo (
1911 )

5.  The famous HD eagle design began being applied to increase sales
during Great depression
 In 1942 the Harley Davidson XA750 was produced specifically for use
in desert warfare
 HD was awarded with ‘E awards’ by the US army & navy for excellence
in production during critical wars
• In 1935, the Japanese ‘Sankyo Company’ started their country’s
motorcycle industry called the ‘Rikuo motorcycle‘ (result)
• Dealt with Great depression & World War ll

6. 1. Sportster
2. Dyna
3. Softail
4. V-rod
5. Touring
6. CVO
7. Trike
8. Harley-Davidson
Street ( 2015 )
8 different Families based on its Styles &
Performance

7. http://www.harley-davidson.com/content/dam/hd/documents/company/en_US/HD_WW_facilities.pdf

8. Mission Statement
"We fulfill dreams through the
experience of motorcycling, by
providing to motorcyclists and to the
general public an expanding line of
motorcycles and branded products
and services in selected market
segments"

9. Vision Statement
“Harley-Davidson, Incorporated, is an
action-oriented, international
company- a leader in its
commitment to continuously
improve the quality of profitable
relationships with stakeholders
(customers, dealers, employees,
suppliers, shareholders,
government, and society). Harley-
Davidson believes the key to
success is to balance stakeholders'
interests through the
empowerment of all employees to
focus on value-added activities."

13. Harley is known for its fully
powered, heavily customized
motorcycles which represents
Power, Uniqueness, Luxury &
Freedom that differentiates it
from others..
Guided by:
Samriddhi Khare
Finally arrives and
plans look ahead…!