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Harley Davidson


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Harley Davidson

  1. 1. Harley Davidson Amber Ites Business Exploratory November 19, 2008
  2. 2. <ul><li>Started by: </li></ul><ul><ul><li>William S. Harley </li></ul></ul><ul><ul><li>Arthur Davidson </li></ul></ul><ul><ul><li>Walter Davidson </li></ul></ul><ul><ul><li>William A. Davidson </li></ul></ul><ul><li>When: 1903 </li></ul><ul><li>Where: Milwaukee, Wisconsin </li></ul><ul><li>Why: Because they liked to work on engines and out of boredom. </li></ul>Background of Company William S. Harley
  3. 3. Facts about the Company
  4. 4. <ul><li>Slogan: </li></ul><ul><ul><li>Until you've been on a Harley-Davidson, you haven't been on a motorcycle. </li></ul></ul>Logo and Slogan
  5. 5. <ul><li>We fulfill dreams through the experience of motorcycling,by providing to motorcyclists and to the general publican expanding line of motorcycles and branded products and services in selected market segments. </li></ul>Mission Statement
  6. 6. <ul><li>Hybrid-Ultra -Light Classic Half Helmet </li></ul><ul><ul><li>$200 </li></ul></ul><ul><ul><li>Weights- 1lb. 6oz. </li></ul></ul>Helmets <ul><li>Carbon Kevlar 3/4 half helmet </li></ul><ul><ul><li>$350 </li></ul></ul><ul><ul><li>2lbs. 4oz. </li></ul></ul><ul><li>Designator Full face Helmet </li></ul><ul><ul><li>$175 </li></ul></ul><ul><ul><li>3lbs. 8oz. </li></ul></ul><ul><li>Women’s Mother of Pearl Half Helmet </li></ul><ul><ul><li>$225 </li></ul></ul><ul><ul><li>2lbs. 8oz. </li></ul></ul>
  7. 7. Performance Eyewear WOMENS <ul><li>Provides Protection </li></ul><ul><li>Frame features quality Italian craftsmanship with metal hinges. </li></ul><ul><li>Yellow lenses decrease haze and make objects appear sharper </li></ul>Price $95 Price $95 <ul><li>Clear lenses are ideal for night riding. </li></ul><ul><li>Provides UV protection. </li></ul><ul><li>Shield style for maximum protection while riding. </li></ul>Mens Price $100 <ul><li>UV protection. </li></ul><ul><li>Includes interchangeable clear lenses for night riding. </li></ul>Price $75 <ul><li>provides protection from the elements. </li></ul><ul><li>Yellow lenses decrease haze and make objects appear sharper </li></ul>
  8. 8. <ul><li>Stock Symbol - HOG </li></ul><ul><li>Stock Exchange - NYSE </li></ul><ul><li>Current Price - $17.04 </li></ul><ul><li>Stock First Issued - November 5, 1987 </li></ul><ul><li>First Stock Price - $14.51 </li></ul>Stock Information
  9. 9. <ul><li>Sales Revenue - $5.7 billion </li></ul><ul><li>Profit - $933,843 </li></ul><ul><li>Number of Employees - 9,700 as of 2006 </li></ul>Financial Information
  10. 10. <ul><li>CEO - James L. Ziemer </li></ul><ul><li>Year of Birth - 1951 </li></ul><ul><li>Where - ?? </li></ul><ul><li>How much he is paid -$875,534.00 </li></ul><ul><li>Where he went to college -University of Wisconsin </li></ul>Chief Executive Officer
  11. 11. <ul><li>Produce an “Environmental Warranty.” It a warranty that warrants the first following owners that each vehicle is designed and built free of defects in materials. </li></ul><ul><li>The EPA confirmed Harley Davidson to be the first corporation to voluntarily to enroll in the One Clean-Up Program. </li></ul><ul><li>They have taken their environmental responsibilities very seriously and have made progress in cleanup of past contamination. </li></ul>Environmental Facts
  12. 12. <ul><li>They had a hard time with sales during the great depression and their sales dropped from 21,000 in 1929 to less than 4,000 in 1933. </li></ul>Failure of the Company
  13. 13. <ul><li>They have many new bikes that just came out or will be coming out in 2009.some include: </li></ul><ul><ul><li>V-Rod Muscle </li></ul></ul><ul><ul><li>Street Bob </li></ul></ul><ul><ul><li>Nightster </li></ul></ul><ul><ul><li>Fat Boy </li></ul></ul><ul><ul><li>Street Glide </li></ul></ul><ul><li>There is one more bike the XR1200!!! </li></ul>Successes of the Company
  14. 14. <ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>Works Cited