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1“The road starts here , it never ends“
2Introduction   HARLEY-DAVIDSON is an American motorcycle manufacturer   Founded in the year 1903 by William S. Harley, ...
3 Type of company :- Public company Traded as :- NYSE: HOG Headquarters :- Milwaukee, Wisconain , United States Key pe...
Official logo’s                                   4      H-D Fire    H-D Fire Eagle
5H-D silver jubliee Eagle   H-D Brown eagle
6Company’s Stock logo
History                                                               7 In 1901, William s. Hurley drew up plans for a di...
Some of the early models                                            8                                                     ...
World war II                                                          9 Due to the prevailing conditions of war sales of ...
Some artillery vehicles                       10  Harley’s WLC (1943)   Harley’s x71 (1944)  Canadian army         copy of...
The post-war models                                    11   Harley’s Hummer (1955)   Harley’s turismo vehicle (1959)
12                         Harley’s V-RodHarley’s Electra guide
Models that made a difference                      13   2001 883 sportster hugger                               Hamburg po...
14                                2005 Dyna super glide2002 softail heritage classic
H-D what they are known for …??                                                                        15  Harley’s bikes...
16Harley Davidson cooper
17Harley Davidson chopper bikes
Present day scenario                                               18 Harley-Davidson still one of the biggest bike manuf...
Present major factories                                             19 York, Pennsylvania – Vehicle Operations: Manufactu...
Marketing strategy                                                   20    Harley Davison sustains a loyal brand communit...
Association with celebrities                                         21    Many celebrities are associated with the brand...
Some more …..                        22 Brad Pitt      Sylvester stallone
And the list continues……              23  Robert Brown jr.   Angelina jolie
Association with movies…                                                                 24 It’s a long list that starts w...
25Tron The Legacy
26Terminator 2 rise of machines
27
28
29Indiana jones
Types of products of H-D inc.                                      30With bikes as their main product many side products s...
Some logos accessorized   31
Denims and Shoes   32
Now lets see some latest models of                                          33Harley Davidson                             ...
Our views about the company                                           34 Incorporates style with technology Cause of ori...
“And the legend rolls on“                     35                            Thank you by :-                            Anu...
Bibliography                  36 harley-davidson.com Wikipedia.org bikers journal gangbikerszzz.com American chopper ...
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Harley

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Harley

  1. 1. 1“The road starts here , it never ends“
  2. 2. 2Introduction HARLEY-DAVIDSON is an American motorcycle manufacturer Founded in the year 1903 by William S. Harley, Arthur Davidson , Walter Davidson One of the major motorcycles manufacturers of America The company sells heavyweight motorcycles , bike accessories and apparels Also known as HARLEY’s or H-D
  3. 3. 3 Type of company :- Public company Traded as :- NYSE: HOG Headquarters :- Milwaukee, Wisconain , United States Key people :- Kieth E. Wandell , CEO Products :- Motorcycles Employees :- 6300 ( Dec , 2010 ) Website :- harley-davidson.com
  4. 4. Official logo’s 4 H-D Fire H-D Fire Eagle
  5. 5. 5H-D silver jubliee Eagle H-D Brown eagle
  6. 6. 6Company’s Stock logo
  7. 7. History 7 In 1901, William s. Hurley drew up plans for a displacement engine Completed the engine in 1903 , the first Harley engine was now a reality In 1905 , small advertisements could be seen in “ Automobile trade journal In 1906 , Harley and Davidson brothers build their first factory at chestnut street The years 1906 – 1911 saw expansion of production and new models came up By the year 1911 almost 150 makes of motorcycles came up In the year 1913 , 3 new factories came up and the HARLEY as a brand was shaping up
  8. 8. Some of the early models 8 Harley Davidson 1000cc (1923)Harley Davidson 1000cc(1916) Harley-Davidson 1200cc SV (1931)
  9. 9. World war II 9 Due to the prevailing conditions of war sales of bikes increased drastically Major sales were due to artillery vehicles for the U.S army Shipments to the Soviet Union under the Lend-Lease program numbered at least 30,000 . The WLAs produced during all four years of war production generally have 1942 serial numbers. Production of the WLA stopped at the end of World War II, but was resumed from 1950 to 1952 for use in the Korean War . The U.S. Army also asked Harley-Davidson to produce a new motorcycle with many of the features of BMWs side-valve and shaft-driven R71.
  10. 10. Some artillery vehicles 10 Harley’s WLC (1943) Harley’s x71 (1944) Canadian army copy of BMW’s R71
  11. 11. The post-war models 11 Harley’s Hummer (1955) Harley’s turismo vehicle (1959)
  12. 12. 12 Harley’s V-RodHarley’s Electra guide
  13. 13. Models that made a difference 13 2001 883 sportster hugger Hamburg police electra guide
  14. 14. 14 2005 Dyna super glide2002 softail heritage classic
  15. 15. H-D what they are known for …?? 15  Harley’s bikes have a distinctive design and exhaust note  Known for heavy customization that gave rise to chopper style of bikes  Revolutionary V-twin engine and double barrel cylinder  They mix royality with street life giving shape to the “bikerzz culture “  The varied use of design and technology under the same hood  Cause of origin of the biker culture and sustains it till now  They need not relate to only world of bikes but also related to the world of apparels
  16. 16. 16Harley Davidson cooper
  17. 17. 17Harley Davidson chopper bikes
  18. 18. Present day scenario 18 Harley-Davidson still one of the biggest bike manufacturing companies Net income US$ 146.5 Million (Dec, 2010) Shaped Harley owner group ( HOG ) HOG is the largest factory sponsered motorcycle organisation in the world Harley has now become the trade of bikers all over the worldUntil youve been on a Harley-Davidson, you havent been on amotorcycle
  19. 19. Present major factories 19 York, Pennsylvania – Vehicle Operations: Manufacturing site for Touring class, Softail, and custom vehicles. Tomahawk, Wisconsin – Tomahawk Operations: Facility that makes sidecars, saddlebags, windshields, and more. Kansas City, Missouni– Vehicle and Powertrain Operations: Manufacturing site of Sportster, VRSC, and other vehicles. Menomonee Falls, Wisconsin – Pilgrim Road Powertrain Operations plant, two types of tours. Milwaukee, Wisconsin– Harley-Davidson Museum: Archive; exhibits of people, products, culture and history; restaurant & café; and museum store.
  20. 20. Marketing strategy 20 Harley Davison sustains a loyal brand community by clubs , events and musuem The brand Harley has become so big that in the year only its logo copyright cost accounted for the 8 % of the company revenue They associate themselves with many biker groups and clubs There is also a Harley’s theme hotel in las vegas run and maintained by H-D inc. Many ad campaigns like “born to ride “ , “ ride to hell “ and many more Live to Ride, Ride to Live
  21. 21. Association with celebrities 21 Many celebrities are associated with the brand Harley and some of them are Late. Elvis Presely Bill Clinton Arnold Schwargzenneger
  22. 22. Some more ….. 22 Brad Pitt Sylvester stallone
  23. 23. And the list continues…… 23 Robert Brown jr. Angelina jolie
  24. 24. Association with movies… 24 It’s a long list that starts with  Wild hogs  Harley davidson and the marlboro man  Tron the legacy  Werewolves on wheels  Terminator 2  Hells angels on wheel  Born to ride  Indiana jones  Top gun  Knight riders
  25. 25. 25Tron The Legacy
  26. 26. 26Terminator 2 rise of machines
  27. 27. 27
  28. 28. 28
  29. 29. 29Indiana jones
  30. 30. Types of products of H-D inc. 30With bikes as their main product many side products such clothing lines andaccessories Leather jackets
  31. 31. Some logos accessorized 31
  32. 32. Denims and Shoes 32
  33. 33. Now lets see some latest models of 33Harley Davidson Road cruiser 2250 ccSRT chopper 2009
  34. 34. Our views about the company 34 Incorporates style with technology Cause of origin of bikers culture Still holds and maintain the simplicity and classic design of the bikes Gives the sense of freedom of expression by various customization What we liked is the “ build your Harvey “ section on its website , which allows site visitors and wanna be designers to build their own design Mixes muscle with technology that gives a perfect blend of roaring power and style Still maintain the biker culture through many events and competitions
  35. 35. “And the legend rolls on“ 35 Thank you by :- Anubhi Sharma Kshitij Lau
  36. 36. Bibliography 36 harley-davidson.com Wikipedia.org bikers journal gangbikerszzz.com American chopper magazine Motorcyclenews.com trueknowledge.com letmeride .com

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