Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Marketing Trends 2015


Published on

Trends to watch for 2015

Published in: Marketing
  • Be the first to comment

Digital Marketing Trends 2015

  1. 1. Trends DiGiTAL 2015
  2. 2. • using valuable content to attract customers and clients, and to gain authority and trust / Sponsored Content • Expect to see more partnerships between brands and publishers, where content is co- created, co-published and co-amplified. con ent marke ingContent Marketing Takes the Cake Source :
  3. 3. SEO is Redefined The more people who see and share your content, the more inbound links you attract, and the more brand buzz you build. And the more inbound links you earn, the better your organic search rankings. Source :
  4. 4. Social Media Marketing Requires More Diversity use a variety of social networking platforms. Businesses are seeing positive results from their investment in social media, including increased exposure and traffic, and are seeing paid social ads as the way to scale these results. Social Media Ad Spend will sharply increase as brands realize the importance of social media marketing Source :
  5. 5. That said, content marketing is now the primary influencer of search visibility. SEO and content marketing will continue to co-exist as two separate but intertwined disciplines that rely on each other for success. SEO will come to be seen more as a subset of online marketing, dealing with technical aspects such as meta tags, indexing issues, penalty recovery, and keyword research. Social media, on the other hand, will come to be seen as a necessary amplifier of any content strategy. The lines between SEO, SOCiAL MEDiA CONTENT MARKETiNG will become more blurred Source :
  6. 6. 2015 will be the year that mobile strategies move beyond simply having a responsive site or mobile app, and focus on mobile-optimized content and social media marketing as well. M will become more important than ever BiLE-Optimization Source :
  7. 7. Going Mobile All The Way The importance of mobile will grow in each and every aspect of business, online marketing included. People use mobile devices all day long and in various contexts, allowing marketers to target them in a longer stretch of time and during different phases of the day – at work, during rest or play. Source :
  8. 8. Source : Retargeting is More Effective Than Ever Utilizing browser cookies to advertise to users who had previously visited a website. A user visits your site and browses various products/services The user leaves your site without converting and moves on to other online activities We show that user your ad based on the products/services/ pages they viewed as they perform other online activities The user responds to your advertisement and returns to your website to complete desired action
  9. 9. Retargeting SEARCH A user performs a search Website collects data associated with that search We show the searcher your ad based on the keyword searched later as they browse the web Web user clicks through the ad and converts Source :
  10. 10. As brands realize the value of content marketing, they’ll begin to discover ways to streamline their email content in order to avoid redundancy. will receive a renewed focus EM iL Marketing One way in which they’ll do this is to repurpose existing content into downloadable PDFs (such as white-papers or eBooks), which can be offered as opt-in incentives to build an email list. Source :
  11. 11. Marketers want users to interact with their content, and what better way to achieve that than through providing something relevant? Personalized Means Better • Personalization is expected to become a widely adopted practice in 2015, leading to the growth of 1-to-1 marketing. • By offering personalized content during the last year, companies were able to increase the number of sales, lower the costs of operation, inspire users to stay longer on their websites and foster customer satisfaction. Source :
  12. 12. Source : Hyper-Segmentation Lots of people use various websites and leave a whole wealth of data on the web – Facebook and Twitter can act as valuable repositories of data about their audience. Micro Targeting Access to this information will allow marketers to target niche audience sizes and the use targeted advertising more efficiently than ever.
  13. 13. Videos are perfect to show how a service or product works in such a way that is impossible to achieve with text or images only. This trend is most likely to continue into 2015, when more and more companies will start creating the so-called ‘explainer videos’ and giving them a prominent role in the user experience tactics. More ViDEOS Than Ever Source :
  14. 14. Closing the gap between the online and offline experience will be a big step not only for online marketing, but for Internet in general. Wearable technology will become popular enough for us to see some of the first marketing application of the technology. Wearable Technology The Internet of things will create a completely new kind of environment and marketers will have to keep up with its rapid development in order to stay in touch with the changing needs of consumers. Augmented Reality Source :
  15. 15. Marketers will find new ways of making native advertising less promotional and more relevant Businesses have begun to fully realize the ineffectiveness of banner advertising for driving sales. will see collaborations between publishers and brands whereby sponsored content is specifically created to be shown alongside the primary content; in this way, native ads will not be promotional in nature, but instead will offer relevant and engaging supplementary content. 2015 Source :
  16. 16. BiG DATABig Data for Customer Insights & Analytics Big Data for Customer Segmentation Big Data for Product Affinity Big Data Path to Purchase Big Data for Cross Media Buying Social Voice & Sentimental