a case was made on Radisson Blue Hotel where some problems with marketing were detected and some recommendations were made.

1. Case Analysis on Radisson Blue Hotel
Prepared By,
Tahmeed Alam Sameen -B1304013
Mashad Mahmud - B1304112
Zannatul Ferdows - B1304109
Salsabil Rahman -B1304115

2. Key Problems
Industry Overview
Target Market
Strategies of Radisson
Competitors
SWOT
Challenges
Solution and Recommendation
Outline

3. Key Problems
Location
Niche Market

4. Industry Overview
Highly capital intensive industry
Economy
Terrorism
Downward pressure in Demand

5. Target Market

6. Corporate
85%
Reached

7. Airlines

9. Marketing Research
Product Life Cycle
Foreign Directors
Security measures
Strategy

10. Security

11. Strategy
Army Administration
Feedback
Inimitable Infrastructure
Location
Push Strategy

12. Competitors

13. Brand Image
Good infrastructure
Linear Marketing Strategy
International Business Expansion
Niche Market
Terrorism
S W
O T

15. Challenges
Lack of a
multifunctional
PR team
Location Unaware
of
new
competitors
Only one
service
encounter

17. Solution
Gulshan Area Media Buying
AffiliationEndorsementMarket
Research

18. Gulshan Area
Solution
Discounts Car Facilities

19. Media Buying
Solution
Mediums to reach
Target Audience
Magazines Newspaper

20. Solution
Endorsement
Prominent Figures
Travelers

21. Solution
Affiliation
Travel and tourism Service
Trip Advisor

22. Thank You