The topic of consumer awareness on shohoz.com was assigned to a group of 4 and the results are here in the slide.

1. Consumer Awareness of Shohoz.com
Prepared By,
Tahmeed Alam Sameen -B1304013
Mashad Mahmud - B1304112
Zannatul Ferdows - B1304109
Salsabil Rahman -B1304115

3. Bangladesh Ecommerce Shohoj.com

4. Methodology
Sampling Respondents Questionnaire

5. Findings

6. Consumer Knowledge
People who heard about
Shohoz.com
Heard about it
Never heard of
it
71%
29%

7. Consumer Knowledge
Do you know about the services
provided ?
Yes
No
18%
82%

8. Brand Association
Remembers logo
Knows/
remembers
the logo
Doesn't
remember/Kn
ow
77%
23%

9. Use of Service
0.18
0.82
People who've taken the
service?
Taken the
service
Didn't take
the service

10. Analysis

11. Ineffective Marketing

12. Boring Website

13. LackofDiversity
Okay, we need to fix our marketing
game. Any ideas?
TV advertisement
again
TVC with pretty
people
Maybe some diversity?

14. Not Persuasive

16. Make People
Use
Shohoj.com

17. Hitting the
Right Target
Consumers

18. The right Marketing Campaign