MMRSS Automotive Industry Market Research & Services in India


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Majestic MMRSS Automotive Market industry based in India, We Provides consulting services for Automotive Vehicle Manufacturers, Financial organizations, Transportation companies, Automotive Suppliers, Retailers, Commercial, Off-Road & Construction Equipment.

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MMRSS Automotive Industry Market Research & Services in India

  1. 1. MMRSS <br />Automotive Research<br />
  2. 2. We covered all major areas of mobility industries, including :<br /><ul><li>Automotive Vehicle Manufacturers
  3. 3. Automotive Suppliers
  4. 4. Automotive Retail
  5. 5. Medium-Heavy Duty Trucks
  6. 6. Motorcycles, All-Terrain Vehicles (ATV) & Snowmobiles
  7. 7. Commercial, Off-Road & Construction Equipment
  8. 8. Agricultural & Farm Equipment Agricultural & Farm Equipment
  9. 9. Recreational Vehicles (RV) </li></li></ul><li><ul><li>Aerospace & Aviation Manufacturers
  10. 10. Oil & Gas
  11. 11. Shipping, Freight & Logistics
  12. 12. Mass Transit
  13. 13. Marine & Personal Watercraft (PWC) </li></li></ul><li>Services<br /><ul><li>Specialized surveys in all industries include...
  14. 14. Customer satisfaction
  15. 15. Brand loyalty
  16. 16. Product assessment
  17. 17. Future planning issues
  18. 18. Mystery shopping
  19. 19. Consumer shopping patterns
  20. 20. New product buyers
  21. 21. Product testing </li></li></ul><li><ul><li> Proprietary vehicle clinic research includes…
  22. 22. Pre and post launch
  23. 23. Static only
  24. 24. Static and dynamic
  25. 25. Ride and drives
  26. 26. Focus group research includes:
  27. 27. Male and female moderators
  28. 28. Regular length sessions and mini-sessions
  29. 29. Product workshops
  30. 30. Dealership Development and Design Surveys
  31. 31. Building and Community Development
  32. 32. Employee Surveys  </li></li></ul><li>Clinic Tests<br />A consolidated management of all our applications: <br /><ul><li> Design and positioning tests
  33. 33. Drive tests
  34. 34. Fly in Targets from foreign Countries
  35. 35. Fly-out </li></ul> Respecting the targets requested, logistic organization, data processing in real-time and a thorough analysis of the results obtained, establishing the steps which guarantee the best results in the short period of time necessary to realize a Clinic. <br />
  36. 36. Creative sessions, workshops<br />The use of heuristic techniques, applied to the development of products, services and advertising campaigns (ADV Test)Valid integration between specialists and consumers.<br />
  37. 37. Qualitative research (focus groups and in-depth)<br />The exciting participation of the interviewees is fundamentally important for the success of the focus groups, to render their contribution dynamic, precise and perceptively constructive.<br />
  38. 38. Customer satisfaction test<br />The organization of Customer satisfaction privileges quantitative methods in gathering and studying information. The choice of the best method - by mail or by phone - is decided together with the client taking in consideration the following key points:<br /><ul><li> The target of consumers.
  39. 39. The adopted samples.
  40. 40. The comparison with other surveys </li></li></ul><li>Mystery shopping and service<br /><ul><li>A network of "specialized mysterious clients" spread throughout our National territory and our continuous monitoring allow us to manage complex projects from a logistic point of view and fulfill the goals.
  41. 41. These Research tools are an efficient complement to the process of managing the overall quality.</li></li></ul><li>C.A.P.I. (Computer Assisted PersonalInterview)Here is what we can offer:<br />A light structure of 35 LapTop and 120 interviewers spread all over India<br />Every LapTop has multimedia features, this allows us to offer multimedia stimulus to the respondents: Picture, Audio, Video clips; Voice Recording System.<br />We have the possibility to include in our Hardware network some Pen Top to allow a self compiled questionnaire.<br />A Fieldwork network with a history in Automotive marketing. Involved B2B, high class services and goods. Our net of interviewers works also on traditional paper support (P.A.P.I,)   <br />
  42. 42. C.A.T.I.(Computer Assisted Telephone interview)<br />A clear definition of roles and responsibilities, a transparent management of the steps of the project, a constant monitoring on the activities, a sharing of intermediate output and performance index, let the partnership of the two Companies be winning in many international projects. <br />
  43. 43. Differentiators<br />In-depth global and regional industry knowledge <br />Rapid industry consumer and business-to-business research capabilities<br />Special consumer panels focused on unique transportation products<br />Experience in migrating phone and mail tracking studies to Internet methodologies<br />In-house marketing sciences and advanced analytics experts<br />Knowledge of key market drivers and extensive industry knowledgebase <br />
  44. 44. Panels<br />This exclusive, proprietary market research sample resource includes each consumer’s vehicle fleet by brand, nameplate, transaction type and purchase intention timing for two vehicles within their household. It serves as an excellent source for targeted sample and is projectable to the Indian population. This specialty panel is a subset of the Regional Transport Office database and is used to conduct some of today’s most advanced market research. <br />
  45. 45. Representative Assignments<br /><ul><li> Market Research and Industry Trends Analysis
  46. 46. Market Analysis of Aftermarket HVAC Components
  47. 47. Market Assessment of Standard Electrical Components in the Automotive Industry
  48. 48. Climatic Conditions and the Impact on Electric Vehicle
  49. 49. CFC-12 Phase-Out Analysis and Projected Rate of R-134a Retrofits
  50. 50. An Analysis of the North American Diesel Engine Market
  51. 51. An Evaluation of Automotive Related Engineering Research at U.S. Universities
  52. 52. Trends in Automotive Audio Systems
  53. 53. Trends in On-board Vehicle Communication Systems
  54. 54. A Strategic Analysis of Computerized Diagnostic Equipment </li></li></ul><li><ul><li>Child Restraint Systems: Trends and Technology
  55. 55. Trends In Automotive Glass Technology
  56. 56. An Analysis of the Automotive Switch Market
  57. 57. The Effect of the Gulf Crisis on Material Cost and Availability
  58. 58. A Market Assessment of the North American Catalyst Business
  59. 59. Strategic Planning
  60. 60. An Analysis of Business Performance Trends among Automotive Suppliers: A Strategic Perspective
  61. 61. Strategic Positioning for the 21st Century: Industry Dynamics and Systems Integration
  62. 62. Supplier Opportunities into the 21st Century
  63. 63. Supplier-Supplier Partnering: Opportunities and Trends </li></li></ul><li><ul><li>Winning Strategies for Supplier Partnering
  64. 64. Corporate Image and Capabilities Assessment
  65. 65. The Development of a Strategic Supplier Alliance Program </li></ul>Sales Force Effectiveness Audits <br /><ul><li> Market Entry Strategy for a Luxury Vehicle Division
  66. 66. Automotive Dealership Strategic Business Plan
  67. 67. Strategic Dealership Issues: A Battle Plan For Survival In The 90's
  68. 68. Automotive Service 2000: Challenges and Opportunities
  69. 69. A Strategic Assessment of Dealer Computer Systems
  70. 70. A Strategic Assessment of the Indian Supplier Industry </li></li></ul><li>OurClients<br />