Cyama 2012 spring internship - please click to downoad


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Cyama 2012 spring internship - please click to downoad

  1. 1. Cyama Internship Training Spring Program 2012
  2. 2. What is <ul><li> is an community for Christian College students and their music. In addition to offering a space where students can express themselves free of social network harassment, offers a place for students to share their common faith, their ideals and ideologies, build community, and communicate about, listen to and share new and undiscovered Christian bands. </li></ul><ul><li>For more information, visit </li></ul>CyamaInternshipTrainingProgramSpring2012
  3. 3. Social Media Marketing Internship Training Program <ul><li> Inc. is offering internships to five (5) qualified, motivated, and entrepreneurial student interns for the position of Social Media Marketing Intern, drawing skills from social media marketing techniques and entrepreneurial studies. This position centers on the thorough execution of the Campus-Based Plan for Outreach (CCPO).  </li></ul><ul><li>Over the course of this 12-week CCPO program, the interns will be responsible for a variety of on-the-ground, “grass roots” marketing and advertising campaigns, using both traditional medium as well as the social media realm. Throughout the semester there will be assigned readings relating to different aspects of the world of marketing. These are meant to educate, enlighten, motivate, and excite the student. Each week will culminate with the execution of a specific marketing objective. During the course of the following week, analysis of the results will be examined and discussed. Each week’s work will build on the principles and understanding of the previous. </li></ul><ul><li>Cyama’s intern will be reporting directly to the Vice President of Artist Relations. He will act as a mentor to the student, offering advice, guidance, or simply answering questions. Weekly conference calls will also be held with members of the management team. Here the intern will be able to discuss any questions, concerns, or ideas s/he may have with regards to the projects at hand. All project results and analyses will be discussed, questioned and explained. At the end of the 12-week period, the intern will take part in an evaluation of the program, his/her performance, and all outcomes. The intern will also receive a written evaluation of his/her performance. </li></ul>CyamaInternshipTrainingProgramSpring2012
  4. 4. The Training Program Experience <ul><li>The Cyama internship experience is designed to accomplish three goals: </li></ul><ul><ul><ul><ul><li>Provide interns with a knowledge of social media interaction and offer training in social media management; </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Provide interns with the ability to use discover and publicize Christian college bands; </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Have an opportunity to gain skills through practical experience and learn from the experiences and skill sets of seasoned professionals in the field. </li></ul></ul></ul></ul>CyamaInternshipTrainingProgramSpring2012
  5. 5. Internship Training Program <ul><li>The internship training projects are designed to connect students with “real world” business situations. This training enables interns to build upon and develop critical skills they have been exposed to in school. The projects will provide them opportunities to exercise judgment and gain experience which will assist them in their professional growth and lay a foundation for entering the working environment post graduation. </li></ul>CyamaInternshipTrainingProgramSpring2012
  6. 6. Internship application <ul><li>Students who are interested in one of the internships should submit a resume, relevant course work and/or experience (Submissions should be emailed to [email_address] ). </li></ul>CyamaInternshipTrainingProgramSpring2012
  7. 7. Internship Program <ul><li>Social Media Marketing Internship </li></ul><ul><ul><li>Responsible for 4 key projects over 12 weeks: </li></ul></ul><ul><ul><ul><li>Survey Based Market Research </li></ul></ul></ul><ul><ul><ul><li>Social Media Use Focus Group </li></ul></ul></ul><ul><ul><ul><li>Contributor’s Value Added Study </li></ul></ul></ul><ul><ul><ul><li>Contributor Branding and Promotion </li></ul></ul></ul>CyamaInternshipTrainingProgramSpring2012
  8. 8. Survey Based Market Research <ul><li>Intern will construct two brief (6-8 question) surveys to be administered to Cyama's target demographic (at least 50 students each). Questions should be well written, and aimed at exploring the latent needs of the market. A specific topic should be the focus of each survey. These include, but are not limited to:  </li></ul><ul><ul><li>how students explore music </li></ul></ul><ul><ul><li>how students use and interact with social media platforms  </li></ul></ul><ul><ul><li>determining the different uses students have for each internet-based device (PC vs. Smartphone vs. Tablet) </li></ul></ul><ul><ul><li>exploring the various reactions to marketing within the Christian college </li></ul></ul><ul><ul><li>exploring the various locations and medium most effectively used for marketing to our demographic </li></ul></ul><ul><ul><li>determining any major technological, social, or privacy-based issues our demographic has with current social media platforms. </li></ul></ul><ul><li>The data will need to be aggregated and presented to the executive team. Students are encouraged to read provided support material on surveying customers; such as's article found  here . Each survey administered should be followed up with a elevator pitch, and some marketing material should be handed to the student. </li></ul>CyamaInternshipTrainingProgramSpring2012
  9. 9. Social Media Use Focus Group <ul><li>With this assignment, the intern will develop and run a small focus group (8 to 10 people) centered on the uses that current Christian college students have for the various internet based social media outlets. The goal when developing and running this group will be to determine any emerging trends with the target demographic’s use of the internet. Questions should be aimed both at the social media platforms (Facebook, MySpace, etc) and the hybrid versions of these sites (PureVolume, YouTube, Flickr, etc). Questions should be constructed to elicit honest responses and targeted at determining some latent needs of the demographic.  </li></ul><ul><li>Interns are encouraged to read supporting material directed at properly running a focus group, interviewing consumers, and evaluating data, such as Lehigh University's guide to Conducting a Focus Group, found  here . All data will need to be aggregated and presented to the executive team. The focus group should end with a elevator pitch, and marketing material should be distributed to participants. </li></ul>CyamaInternshipTrainingProgramSpring2012
  10. 10. Contributors Value-Added Study <ul><li>A combination of market research techniques should be employed to determine the core needs of our main contributor, the artists. A group of 5-8 verified Christian college musicians should be contacted and engaged in an interactive walk-through of Here, questions and concerns should be addressed, understood, and fully documented. Surveys should be conducted to determine the artists usage of web-based marketing and promotion tools, including all social media platforms. All parallels between any existing platforms and Cyama should be noted, and all differences highlighted. </li></ul><ul><li>All student-artists involved in this study group should be given the Cyama elevator pitch, and asked if they'd like to participate as an entry level contributor . </li></ul>CyamaInternshipTrainingProgramSpring2012
  11. 11. Contributor Branding and Promotion <ul><li>By leveraging the network of student musicians that has been developed through the previous assignments, the intern should pick (at least) one to develop a brand for, using Cyama as a launching point. Here, the principles of marketing and advertising apply directly. Students should read current articles such as  this  Fast Company article on developing a useful and staying brand. Deliverables include a custom designed logo, a web-based banner ad, and a fully detailed Cyama Artist homepage. Other promotional material includes photographs, videos, and biographies. </li></ul><ul><li>The assignment will culminate with a written press release (take a look at's guide found  here .), using all the created promotional material. It should follow the standards of writing and highlight the artist's involvement in In addition, all social media platforms should be incorporated, leveraging the network of friends and fans that the artist may have already existing. </li></ul>CyamaInternshipTrainingProgramSpring2012
  12. 12. Internship Training Resources/Tasks for 12 Weeks <ul><li>In addition to the 4 projects of training, all interns should reference the following material and post their comments/share with friends, lessons learned: </li></ul><ul><li>WEEK 1 </li></ul><ul><li>An Idiot's guide to Social Media Marketing </li></ul><ul><li> Establish a presence on each of the sites that are discussed in this article. </li></ul><ul><li>WEEK 2 </li></ul><ul><li>Social Media U: Take a Class in Social Media </li></ul><ul><li> </li></ul><ul><li>What are the 8 lessons learned in Social Media? </li></ul><ul><li>WEEK 3 </li></ul><ul><li>Thoughts on the Social Graph </li></ul><ul><li> </li></ul><ul><li>How do you build your social graph and what does that look like? </li></ul>CyamaInternshipTrainingProgramSpring2012
  13. 13. Resources/Tasks for 12 Weeks (cont’d) <ul><li>WEEK 4 </li></ul><ul><li>10 Must-Try Social Media Sites for College Students </li></ul><ul><li> </li></ul><ul><li>Discuss how you can use 4 of these sites to develop your brand and leverage Cyama. </li></ul><ul><li>WEEK 5 </li></ul><ul><li>Essential Guide to Social Media </li></ul><ul><li>How can you take the ideas of conversation and listening discussed in this piece and use them to increase the effectiveness of your summer training. WEEK 6 </li></ul><ul><li>Twitter talk at TED by Twitter founder </li></ul><ul><li>What are the key impacts of twitter and discuss impact on student interaction relevant to the Cyama community at large? </li></ul>CyamaInternshipTrainingProgramSpring2012
  14. 14. Resources/Tasks for 12 Weeks (cont’d) <ul><li>WEEK 7 </li></ul><ul><li>Quick Guide to Social Guide </li></ul><ul><li>What do you think of the various bloggers mentioned in this article? How has this effected your blogging style? You should read Robert Scoble . WEEK 8 </li></ul><ul><li>12 Inspiring stories about social media </li></ul><ul><li>What can you continue to do after the end of your internship to continue the work that you accomplished during this program?. </li></ul><ul><li>WEEK 9 </li></ul><ul><li>The Social Pulpit: Barack Obama’s Social Media Toolkit </li></ul><ul><li> </li></ul><ul><li>What lessons can you learn and implement from the Obama campaign’s use of social media? </li></ul>CyamaInternshipTrainingProgramSpring2012
  15. 15. Resources/Tasks for 12 Weeks (cont’d) <ul><li>WEEK 10 </li></ul><ul><li> Deep Structure for Twitter </li></ul><ul><li>How is Microsyntax providing you with a better understanding of Twitter in particular and emerging social media tools in general? Be sure to review the wiki. WEEK 11 </li></ul><ul><li>A Beginners Guide to Social News Websites http:// / </li></ul><ul><li>The first sentence states, “ A powerful catalyst for viral marketing, social news websites are an excellent way to disseminate ideas and attract attention, traffic, and links. “ Demonstrate how this particular web site is allowing you to do this during your internship. WEEK 12 </li></ul><ul><li>A Social Media Guide From the Edge. </li></ul><ul><li>http://www.wwwwwwww </li></ul><ul><li> How is social media changing marketing, how can you put some of these ideas to use in this internship? </li></ul>CyamaInternshipTrainingProgramSpring2012
  16. 16. Intern and Mentor Key Milestones <ul><li>12 Week Reference materials reviewed and commented. </li></ul><ul><li>Weekly group Intern blog on the site for all Mentors and Interns. </li></ul><ul><li>Each Mentor/Intern will meet once a week. Time to be mutually determined. </li></ul><ul><li>Interns will participate in two (2) Executive Team Round Table call/month. Conference details to be provided. </li></ul><ul><li>Mid-Term evaluations – verbal </li></ul><ul><li>Final written evaluations </li></ul><ul><li>Internship feedback forms </li></ul>CyamaInternshipTrainingProgramSpring2012
  17. 17. Internship Community Deliverables <ul><li>3 well-written and engaging blogposts a week. </li></ul><ul><li>Posting management (including responding to readers’ posts), and moderation is required including answering questions, and raising issues to Cyama management for support. </li></ul><ul><li>Blogposts should be written to spur conversation. </li></ul><ul><li>Once the content is posted the author is responsible for responsible for responding and generating discussion among any comments </li></ul><ul><li>The content should be on the blogger page, the community page and all social media networks (twitter, facebook (personal and Cyama), Cyama YouTube channel and friendfeed. This list is not exhaustive. </li></ul><ul><li>Interns should comment on at least 2 different cyama blogs during each week </li></ul><ul><li>Interns should tweet with at least 2 interesting tweets a week. Each tweet should contain an interesting link and lead back to the community and personal blog of the tweeter. </li></ul><ul><li>Interns should post their content to other social networks and expand their scope of readership and social graph. </li></ul><ul><li>Program Questions posted to Internship Community blog (link). </li></ul><ul><li>Interns should make a presentation to one Christian organization on a local college campus or in their community. </li></ul><ul><li>Voluntary personal contact information for other interns. </li></ul><ul><li>Site Development suggestions. </li></ul>CyamaInternshipTrainingProgramSpring2012
  18. 18. Cyama Contacts/Resources <ul><li>Brian </li></ul><ul><ul><li>President </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Evan </li></ul><ul><ul><li>CEO </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>CyamaInternshipTrainingProgramSpring2012 <ul><li>GJ </li></ul><ul><ul><li>VP Branding </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul><ul><li>Julian </li></ul><ul><ul><li>VP Artistic Relations </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
  19. 19. Internship Agreement <ul><li>The Cyama Inc. Spring 2012 Internship Training Program is offered as a learning experience to qualified students who want experience in social media, and wish to learn and develop social media skills. </li></ul><ul><li>All training of interns is for the benefit of the interns and their learning experience. </li></ul><ul><li>The intern understands that they are not entitled to a job at the completion of the internship </li></ul><ul><li>(although there is no prohibition on subsequently hiring the student). </li></ul><ul><li>Cyama Inc, and the student both understand that the student is not entitled to wages for the time spent in the program. </li></ul><ul><li>Intern Name </li></ul><ul><li>Intern Signature Date </li></ul>CyamaInternshipTrainingProgramSpring2012
  20. 20. ADDENDUM 1 Forms Intern Feedback – Mid-Program CyamaInternshipTrainingProgramSpring2012
  21. 21. ADDENDUM 1 Forms Intern Feedback - Final CyamaInternshipTrainingProgramSpring2012
  22. 22. ADDENDUM 1 Forms Mentor Evaluation – Mid-Program CyamaInternshipTrainingProgramSpring2012
  23. 23. ADDENDUM 1 Forms Mentor Evaluation - Final CyamaInternshipTrainingProgramSpring2012