SlideShare a Scribd company logo
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1@sallyh62
Optimising Instagram
as a Revenue Driving
Channel
Tweet: @sallyhawkesford
Insta: @Sallyh62
LinkedIn: /sally-hawkesford
Sally@shcdigital.com
53
minutes
‘130 million product tags’
iCommerce
90% of the top
100 brands
have an active
account
80% of
people
follow at
least one
brand
25 million
brands on
Instagram
8% organic visibility
Nine Steps to
Success
12
1. What’s a
conversion?
Think
about
customer
actions
2. Determine your
CPA
Think
Commercially
3. Right Place, Right
Time
4. Audience
Segmentation
Be
Targeted
5. Be Creative
Create
experiences
Drive cut
through
6. Be Dynamic
Personalisation
7. Get Technical
Utilise tech
features
8. Think Holistically
Omni-Channel
9. Talk the Talk
Attribution
Thank You!
Tweet: @sallyhawkesford
Insta: @Sallyh62
LinkedIn: /sally-hawkesford
Sally@shcdigital.com

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How to Optimise Instagram as a Revenue Driving Channel