Comparison between Target and Wal-Mart

1. zTarget vs.
Wal-Mart
By: James Berry

2. z
Target/Wal-Mart Overview
WALMART AND TARGET
ARE BOTH LOW-COST
RETAIL STORES WITH
GIGANTIC REVENUES. AS
OF 2019, WALMART IS
ABOUT 20 TIMES THE
SIZE OF TARGET.
TARGET RUNS LARGE
STORES AS WELL, BUT
THEY ARE MORE
FOCUSED ON PROFIT
MARGINS THROUGH THE
SUPPLY CHAIN, WHICH IS
WHY THEY ARE ABLE TO
POST LOWER REVENUES
BUT HIGHER PROFIT
MARGINS.
WAL-MART PREFERS
LOW COST, WHILE
TARGET PREFERS
PROFIT MARGIN
BOTH HAVE STRONG
SOCIAL MEDIA
PRESENCES ON ALL
PLATFORMS (FACEBOOK,
INSTAGRAM, TWITTER)

3. z
Profitability
Wal-Mart Target Sector
Gross Margin (TTM) 25.35% 31.15% 23.53%
Gross Margin - 10 Year
Average
25.23 29.22 21.83
Net Profit Margin (TTM) -0.67 4.49 6.65
Net Profit Margin - 10
Year Average.
1.02 4.19
5.35

4. z
Instagram stats
Target Walmart
4.3 Million followers 2.2 Million followers
1,674 Posts 1,891 Posts
3000-46,000 Likes per post 2000-9800 Likes per post

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7. z
Brand
Engagement
Both social account post during
work hours
Both engagement rates are below
1% due to mass followers
Target has more ”aww” posts while
Wal-Mart is more professional and
non-emotional
Following slides are examples of
these

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10. z
Takeaway
 Target has a better social media footprint and is more catered to
appealing to the consumer, they also have a better following and
brand usage, while Wal-Mart has more brand but less usage
 I would argue that Target could improve by tying in their social
media with in-store banners that have hashtags on them