This marketing strategic plan outlines objectives to dominate the doors market in Gaza through high quality, secure products. The company aims to target high-end customers and contractors by positioning as a top quality brand. Key strategies include direct marketing, advertising in industry magazines, and providing excellent customer service to build reputation and increase sales of locally manufactured doors.

1. Marketing Strategic
Planning
Designed By: Salah A. Skaik
Presented By: Saed Abdel Wahhab

2. Marketing Strategy
• Field visits to damaged houses.
• Dominating the doors market by quality and security.
• Individuals and construction companies.
• Availability of the product and assurance of quality.

3. Mission
• Helps creating secured and safety front doors.
• The company is sensitive to the look and feel of
wood and steel.
• Providing the best possible value to customers.
• Seeking fair and responsible profit.

4. Marketing & Financial Objects
• Enforcing good spirit and reputation.
• Looking forward to significant increase in sales.
• Developing locally manufactured product..
• Methods and means to decrease costs.
• The ability to lowering the prices and market penetration.
• Using competitors as promotional tools

5. Target Markets
• No intention to satisfy all users.
• high-end buyer willing to pay more for quality
and security.
• Individuals
• Contractors.
• Consultants.

6. Positioning
• Dominance of high secured and traditional
high quality doors.
• Focusing on special kind of customers.
• Company’s assembly strategy.

7. Strategies
• Positioning at the top of the quality scale.
• Message communication methods:
• Website.
• Advertisements in industry magazines.
• Brochures.

8. Marketing Mix
• Pricing: product cost + variable overhead costs.
• Distribution: available at Company store.
• Ads & Promotion: direct marketing tools, also
the magazines and website.
• Customer Service: the customer is the
company’s partner.

9. Marketing Research
• Building ability.
• construction materials.
• Potential increase in sales.
• Gaza war 2008.
• Protection and security approved.