Marketing is undergoing a VR and AR makeover. The slides include some platforms, use-cases, and research we've done. Hope this gets you up-to-speed with the current trends in the XR world.
4. Over 9.2 million VR headsets shipped
globally in 2016
VR to reach 171M users by 2018.
VR market is expected to grow in India with a
CAGR of 60% between 2016-20.
9. Millennials - The Futurists
Research indicates, over 71% of Generation Z (ages 10-17)
and 58% of Millennials (ages 18-34) described VR as
“awesome”.
10. VR as a medium increases the attention span of a viewer to 98% as
opposed to 27% on the flat screen.
19. VR Walkthrough
Exploring brands services and products requires keen attention to detail.
Attention is guided in a VR experience through engaging narratives.