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Verbal Communication
(Importance of Language in Communication)
What is Language?
Edward Sapir:
“Language is not only a vehicle for the expression
of thoughts, perceptions, sentiments, and values
characteristic of a community; it also represents a
fundamental expression of social identity.”
Benjamin Whorf:
“Language shapes thoughts and emotions,
determining one’s perception of reality.”
Do you think that human language
is learned or inherited?
Human Language
Human language is unique because
it is a symbolic communication
system that is learned instead of
biologically inherited.
Importance of Language
Language is a tool to
 learn knowledge
 transmit information
 express feelings, emotions and
ideas
 forge cultural ties
 construct social identity
English Language
 Lingua Franca ---- Language of mutual
communication
 English is the required international language of
communication, science, information technology,
business, seafaring, aviation, entertainment,
radio and diplomacy.
How was the English language
spread beyond the British Isles?
Spread of English
 Colonization------ 16th to 19th centuries
 Dominant language in the United States,
Canada, Australia and New Zealand.
 The growing economic and cultural influence of
the US and its status as a global superpower
since World War II have significantly accelerated
the language's spread across the planet
Importance of English
 Official language of 53 countries
 One of six official languages of the United
Nations
 Spoken by more than 300 million native
speakers, and between 400 and 800 million
foreign users
 Working knowledge of English-----requirement
in a number of fields
 Bridge to communicate with people from other
parts of the world
 English has replaced German as a dominant
language of science Nobel Prize laureates.
…………….Continued
Command over English can
 create possibilities each day to connect with people
worldwide
 help you get jobs easily
 enable you to gain lots of knowledge by reading
newspapers, story books, essays, online sites and
journals and any of the greatest and famous writing
written in English by poets, authors or leaders.
 English Literature---- Window to world literature
In short…….
 The English language is one of the most important
tools available to us.
 It is one of the international languages, a tool of
communication between countries, cultural groups,
various companies, organizations and communities.

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BBA pdf

  • 1. Verbal Communication (Importance of Language in Communication)
  • 2. What is Language? Edward Sapir: “Language is not only a vehicle for the expression of thoughts, perceptions, sentiments, and values characteristic of a community; it also represents a fundamental expression of social identity.” Benjamin Whorf: “Language shapes thoughts and emotions, determining one’s perception of reality.”
  • 3. Do you think that human language is learned or inherited?
  • 4. Human Language Human language is unique because it is a symbolic communication system that is learned instead of biologically inherited.
  • 5. Importance of Language Language is a tool to  learn knowledge  transmit information  express feelings, emotions and ideas  forge cultural ties  construct social identity
  • 6. English Language  Lingua Franca ---- Language of mutual communication  English is the required international language of communication, science, information technology, business, seafaring, aviation, entertainment, radio and diplomacy.
  • 7. How was the English language spread beyond the British Isles?
  • 8. Spread of English  Colonization------ 16th to 19th centuries  Dominant language in the United States, Canada, Australia and New Zealand.  The growing economic and cultural influence of the US and its status as a global superpower since World War II have significantly accelerated the language's spread across the planet
  • 9. Importance of English  Official language of 53 countries  One of six official languages of the United Nations  Spoken by more than 300 million native speakers, and between 400 and 800 million foreign users
  • 10.  Working knowledge of English-----requirement in a number of fields  Bridge to communicate with people from other parts of the world  English has replaced German as a dominant language of science Nobel Prize laureates.
  • 11. …………….Continued Command over English can  create possibilities each day to connect with people worldwide  help you get jobs easily  enable you to gain lots of knowledge by reading newspapers, story books, essays, online sites and journals and any of the greatest and famous writing written in English by poets, authors or leaders.  English Literature---- Window to world literature
  • 12. In short…….  The English language is one of the most important tools available to us.  It is one of the international languages, a tool of communication between countries, cultural groups, various companies, organizations and communities.