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1. HAVELLS PARTNERS MEETINTERNATIONAL SERIES 2018
Campaign Details
1. INDIA LEADERSHIP RETREAT by HERBALIFE NUTRITION
2. ATTENDED BY A CROWD OFMORE THAN 3000 MEMBERS.
3. EXECUTED AT ECC JAIPUR,BIGGEST CONVENTION CENTREIN RAJASTHAN.
4. INTERNATIONALDELEGATES ANDSENIORMANAGEMENT FROMABROADADDRESSED THE
AUDIENCE.
5. 3 DAYS FULL OF INTERACTIVESESSION ATA MASSIVELEVEL
Background & Objectives
1. HERBALIFE NUTRITION organisesanANNUALLEADERSHIP RETREAT for itsmemberswhere they
gatherand discuss the agendaof the brandand alsoget to meetthe SENIORMANAGEMENT and
INTERNATIONALDELEGATES.
2. To bringthe keyleadersunderone roof andcelebrate theirachievementsandestablishments.
3. The brand bringsthe CXO'son one stage where theyaddressthe audience andmotivatethemto
worktowardsprogress.
4. CelebritySpeakerSessionsandProductLaunch.
Strategy
1. A theme hadto be designedwhichdeliversthe rightmessage andmotivatesthe crowdinthe best
possible way.
2. Curatedthe whole eventunderone theme calledBETHE DIFFERENCE.
3. The concepttalkedaboutHoweach one of the memberscanbecome a leadersintheirownwayand
BE THE DIFFERENCE inthe societybymakingthe surroundingsHealthyandPure.
4. Keepingthe colorsandLook andfeel veryvibrantandbrightgave the whole eventaverypositive
vibe.
5. Using Motivational words,quotesandstatementsinPre EventTeasers,Messages,Invite,OnSite
Branding,Standees,DirectionSignageandLetterCutoutsmade the eventoutshine.
6. VariousShake Counters,ProductDisplayZones,PHOTOBOOTHS,andHALL OFFAME WALLS were
installedinTHEMATICWAY.

2. Execution& Planning
1. Multiple receesdone bythe whole teamtogetaccurate sizes,perfectionandfinishing.
2. Numberof Layouts were designedforseparate departmentsandsegmentssuchasSeating,Branding,
Lighting,Stage,CateringArea,Backstage,Sound,AV,EntryPathway,Tenting&Barricading,electrical
Points,Waterdispensers,ToiletFacility,Florists,manpowerallocationetc.
3. Setupstarted3 daysprior to the eventtohave enoughtime forDry Runsand positioningeverything
inplace.
4. More than 150 Manpowerwere onsite workingdayandnightto execute aflawlessevent.
5. Massive stage was installedof size 60x28ftalongwithMULTIPLE LED WALLS Hangingon Truss and
placedonStage.
6. Multiple DelayscreensandDelaySoundwasalsoinstalled.
7. Use backstage area waspreparedwithLot of plasmascreensforLIVE VideoFootage.
8. Separate console wasinstalledbackstage forlightandsoundmanagement.
9. 7 rows at the RegistrationCounterhelpedinease of crowdmanagementandflow inside the venue.
10. Exclusive createdaSpeakerlounge backstageforacomfortable seatingexperience.
11. A huge brandingwall wascreatedof size 160x12 ft.
12 Numberof collateralswere designedandcreatedlike:IDCards,TentCards,Pens,Caps,T Shirts,Cups
etc.
13. Confetti Blasts,Pyros,Huge TrussLighting,LEDWALLS and HighEnergyMusic createdan
extravaganteventforall.
Results
1. A fabulousexperience givento3000+ Attendeesunderone roof.
2. Seatingof 3000+ wasdividedundervariousparametersaccordingtotheirranks.
3. EXCLUSIVE BRANDING,COLLATERALS& GOODIES WERE DESIGNED ANDCREATED
4. SuperEnergeticInteractive Dance PerformancebyProfessionalDance Troupe
5. ON SITE VIDEOTEAM to editthe CONTENTon the SPOT alongwithLIVETRANSLATORStocater the
crowd of all the LANGUAGES
6. Grand SetDesignwithMultiple LEDWALLSfor the BEST VIEWINGExperienceforthe Crowd.

3. 7. Keepingthe Grandnessof the eventalive,eachandeverythingwasdone ina GIGANTICwaywith
utmostclarityand finishing.
1. HAVELLS CHANNELPARTNERSMEET 2018 – DUBAI, UAE
2. Interactive,Formal andInformal Sessions,Future PlansandDiscussionsOrientedEvent.
1. The objective wastobringall the keydealerstoan International DestinationforaFormal and
Informal interactiontotake place withthe SeniorManagement.
2. To create an UMBRELLA Theme whichcoveredall the PREEVENT and othercommunications
duringthe whole TRIP.
3. To have a GALA EVENINGwitha lot of celebrationandengagementactivitiesinvolvingsome
renownednamesfromthe EntertainmentIndustry.

4. 4. The conferenceshosted1200+ Dealersfromall across Indiain all the citiesrespectively.
5. Thistwo-dayextravaganzawasfilledwithDiscussions,Knowledge SharingSessions,Networking,
Music & Entertainmentatitsbest.
6. To oraganize andplanthe whole conference experience forthe whole daystartingfrom
Managing the Travel,CheckIns,EventCommunicationPlan,Conference SetupandShow Runningand
finallyendingwithaGALA Evening& Celebrations.
7. The whole experiencehadtobe TOP NOTCH and PERFECT as perthe brief fromthe client.The
SENIORMANAGEMENT playeda keyrole inconference andmeetingtheirneedswasabigresponsibility.
1. Thistwo-dayextravaganzawasfilledwithDiscussions,Knowledge SharingSessions,Networking,
Music & Entertainmentatitsbest.
2. Mesmerizingcontentwascreated whichmade the whole conference experience comfortable,
interestingandmemorable forthe audiences.Alongwiththat,there wasmassive lightingsetupbacked
by some brilliantsetof programstogive thatAwardsedge.
3. Pre-EventCommunicationwasplannedinthe wayslike:WHATSAPPTEASERS,INVITE,
MESSAGES, and ESSENTIALCOMMUNICATION forthe TRIP, ITINERARYetc.
4. For the whole communication,we introducedaMASCOTwhichwas HAVELLSGENIE through
whichwe sentout all the communicationstothe guests.
5. The GRAPHICS,AUDIO VISUALSandCONCEPT BASEDSESSIONSlike FUTURE DECODED & DIL SE
addeda great value tothe whole eventexperience.

5. 6. Createdutmostexcitementandtookthe engagementlevel onhigh.Artistslike SUGANDHA
MISHRA & AMIT KUMAR (Son of Kishore Kumar) were enrolledtobe apart of the show and entertain
everyone whichtookthe experiencetoanotherlevel.
7. In the evening,HAVELLSIDOLwasorganizedexclusivelyinwhichmostof the dealers
participatedandgave theirbestperformances.
1. Timelinesplannedforeachevent&workallocatedtoseparate teamsfora betterexecution.
2. Multiple Vendorswere briefedtogetthe BEST of resultsandqualityineachlocation.
3. Recce done well inadvance of the venue optionstohave a perfecteventplanreadyandavoid
on site hurdles.
4. Setuphadto be completed24 hourswell inadvance tomake sure that the DRY RUNS take place
bothfor the conference andGALA Evening.
5. Arrangementsof Lights,more than35 AudioVisualsof all the SegmentsandPresentationswere
broughtin line andsyncwiththe TEAM fora smoothshow running.
6. Clarityintermsof the EVENTFLOW, SPEAKERS,AV’s,PRESENTATIONS,ARTISTENTRYand
PARTICIPANTSPERFORMANCEwasgiventoeachteammembertoavoidanyclashes.
7. Executingsucha grand eventwithacrowd of 1200+ had itsownchallengesandissuesineach
location,cityandcountry whichwere tackledwithcomplete professionalismandexperiencedminds
whichmade a great impacton the overall execution.
8. To projectthe dynamiccontent,we installeda3 BIG watchout enabledScreensof size 140ftx 18ft
whichmade eventlookevenmore magnificentandgrand.
9. HAVELLS IDOL wasorganizedinthe eveningGALA Nightwhere the Partnersparticipated.Each
participantwasmade to rehearse the performance adaypriorto the maineventwhichwasan18-hour
sessionatthe venue.
10. More than 5 AudioVisualswere shot,editedandplayedonthe same dayof the MAIN EVENT.
Momentscaptured:Partnersgoingoutfor recreational activities,MorningConference andSessions,Day
ActivitiesinHotel etc.andshownduringthe GALA Night.
11. There was a challenge tochange the stage Setupforthe GALA Nightpostthe Conference.We had
limitedtime of 30Mins to do so havingthe BANDSETUP and Seatingitwasplannedandexecutedwith
full finesseandperfection.

6. 1. More than 1200+ guestsattendedthe eventandappreciated.
2. An Experiential Conference designed,curatedandexecutedflawlessly.
3. Interactive Sessions,EngagementsandPersonal Connectwiththe Celebritieswasthe Main
Highlight.
4. Life Size WatchOut ScreensInstalledatall locationstogive aMagnificentExperience.