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1. HAVELLS PARTNERS MEETINTERNATIONAL SERIES 2018
Campaign Details
1. HAVELLS CHANNELPARTNERSMEET 2018 – DUBAI, UAE
2. Interactive,Formal andInformal Sessions,Future PlansandDiscussionsOrientedEvent.
Background & Objectives
1. The objective wastobringall the keydealerstoan International DestinationforaFormal and
Informal interactiontotake place withthe SeniorManagement.
2. To create an UMBRELLA Theme whichcoveredall the PREEVENTand othercommunications
duringthe whole TRIP.
3. To have a GALA EVENINGwitha lot of celebrationandengagementactivitiesinvolvingsome
renownednamesfromthe EntertainmentIndustry.
4. The conferenceshosted1200+ Dealersfromall across India inall the citiesrespectively.
5. Thistwo-dayextravaganzawasfilledwithDiscussions,Knowledge SharingSessions,Networking,
Music & Entertainmentatitsbest.
6. To oraganize andplanthe whole conference experience forthe whole daystartingfrom
Managing the Travel,CheckIns,EventCommunicationPlan,Conference SetupandShow
RunningandfinallyendingwithaGALA Evening& Celebrations.
7. The whole experiencehadtobe TOP NOTCH and PERFECT as perthe brief fromthe client.The
SENIORMANAGEMENT playeda keyrole inconference andmeeting theirneedswasabig
responsibility.
Strategy
1. Timelinesplanned foreachevent&workallocatedtoseparate teamsfora betterexecution.
2. Multiple Vendorswere briefedtogetthe BEST of resultsandqualityineachlocation.
3. Recce done well inadvance of the venue options tohave a perfecteventplanreadyandavoid
on site hurdles.
4. Setuphadto be completed24hours well inadvance tomake sure that the DRY RUNStake place
bothfor the conference andGALA Evening.
5. Arrangementsof Lights,more than35 AudioVisualsof all the SegmentsandPresentationswere
broughtin line andsyncwiththe TEAM fora smooth show running.
6. Clarityintermsof the EVENTFLOW, SPEAKERS,AV’s,PRESENTATIONS,ARTISTENTRYand
PARTICIPANTSPERFORMANCEwasgiventoeachteammembertoavoidanyclashes.

2. Creative Conceptand Innovation
1. Thistwo-dayextravaganzawasfilledwithDiscussions,Knowledge SharingSessions,Networking,
Music & Entertainmentatitsbest.
2. Mesmerizingcontent wascreatedwhich made the whole conference experience comfortable,
interestingandmemorable forthe audiences.Alongwiththat,there wasmassive lightingsetup
backedby some brilliantsetof programsto give thatAwardsedge.
3. Pre-EventCommunicationwasplannedinthe wayslike:WHATSAPPTEASERS,INVITE,
MESSAGES, and ESSENTIALCOMMUNICATION forthe TRIP, ITINERARYetc.
4. For the whole communication,we introducedaMASCOTwhichwas HAVELLSGENIE through
whichwe sentout all the communicationstothe guests.
5. The GRAPHICS,AUDIO VISUALSandCONCEPT BASEDSESSIONSlike FUTURE DECODED & DIL SE
addeda great value tothe whole eventexperience.
6. Createdutmostexcitementandtookthe engagementlevel onhigh.Artistslike SUGANDHA
MISHRA & AMIT KUMAR (Sonof Kishore Kumar) were enrolled tobe apart of the show and
entertaineveryone whichtookthe experience toanotherlevel.
7. In the evening,HAVELLSIDOLwasorganized exclusively inwhichmostof the dealers
participatedandgave theirbestperformances.Thiswhole actwasjudgedbynone otherthan
Mr. AmitKumarand Miss.SugandhaMishra. Theirimpromptufeedbackandfunnycomments
addeda great humorto the whole show.
8. Lucky Draw wasorganizedtoengage everyone andeventuallywinaPRIZEat the endof the
Conference.
9. DemoZone was Createdto have LIVE Informationaboutthe productsandgetan HANDS On
Experience.
Execution& Planning
1. Executingsucha grand eventwithacrowd of 1200+ hadits ownchallengesandissues ineach
location,cityandcountry whichwere tackledwithcomplete professionalismandexperienced
mindswhichmade a greatimpact onthe overall execution.
2. To projectthe dynamiccontent,we installeda 3 BIG watchout enabled Screensof size 140ftx
18ft whichmade eventlookevenmore magnificentandgrand.

3. 3. HAVELLS IDOLwas organizedinthe eveningGALA Nightwhere the Partnersparticipated.Each
participantwasmade to rehearse the performance adaypriorto the maineventwhichwasan
18-hour sessionatthe venue.
4. More than 5 AudioVisualswere shot,editedandplayedonthe same dayof the MAIN EVENT.
Momentscaptured:Partnersgoingoutfor recreational activities,MorningConference and
Sessions,DayActivitiesinHotel etc.andshownduringthe GALA Night.
5. There wasa challenge tochange the stage Setupforthe GALA Nightpostthe Conference.We
had limitedtimeof 30 Mins to do sohavingthe BAND SETUP and Seating itwasplannedand
executedwithfull finesse andperfection.
Results
1. More than 1200+ guestsattendedthe eventandappreciated.
2. An Experiential Conference designed,curatedandexecuted flawlessly.
3. Interactive Sessions,EngagementsandPersonal Connectwiththe Celebrities wasthe Main
Highlight.
4. Life Size WatchOut ScreensInstalledatall locationstogive aMagnificentExperience.

4. 1. HAVELLS CHANNELPARTNERSMEET 2018 – DUBAI, UAE
2. Interactive,Formal andInformal Sessions,Future PlansandDiscussionsOrientedEvent.
1. The objective wastobringall the keydealerstoan International DestinationforaFormal and
Informal interactiontotake place withthe SeniorManagement.
2. To create an UMBRELLA Theme whichcoveredall the PREEVENTand othercommunications
duringthe whole TRIP.
3. To have a GALA EVENINGwitha lot of celebrationandengagementactivitiesinvolvingsome
renownednamesfromthe EntertainmentIndustry.
4. The conferenceshosted1200+ Dealersfromall across Indiainall the citiesrespectively.
5. Thistwo-dayextravaganzawasfilledwithDiscussions,Knowledge SharingSessions,Networking,
Music & Entertainmentatitsbest.
6. To oraganize andplanthe whole conference experience forthe whole daystartingfrom
Managing the Travel,CheckIns,EventCommunicationPlan,Conference SetupandShow Runningand
finallyendingwithaGALA Evening& Celebrations.
7. The whole experiencehadtobe TOP NOTCH and PERFECT as perthe brief fromthe client.The
SENIORMANAGEMENT playeda keyrole inconference andmeetingtheirneedswasabigresponsibility.
1. Thistwo-dayextravaganzawasfilledwithDiscussions,Knowledge SharingSessions,Networking,
Music & Entertainmentatitsbest.

5. 2. Mesmerizingcontentwascreatedwhichmade the whole conference experience comfortable,
interestingandmemorable forthe audiences.Alongwiththat,there wasmassive lightingsetupbacked
by some brilliantsetof programstogive thatAwardsedge.
3. Pre-EventCommunicationwasplannedinthe wayslike:WHATSAPPTEASERS,INVITE,
MESSAGES, and ESSENTIALCOMMUNICATION forthe TRIP, ITINERARYetc.
4. For the whole communication,we introducedaMASCOTwhichwas HAVELLSGENIE through
whichwe sentout all the communicationstothe guests.
5. The GRAPHICS,AUDIO VISUALS andCONCEPT BASEDSESSIONSlike FUTURE DECODED & DIL SE
addeda great value tothe whole eventexperience.
6. Createdutmostexcitementandtookthe engagementlevel onhigh.Artistslike SUGANDHA
MISHRA & AMIT KUMAR (Sonof Kishore Kumar) were enrolled tobe apart of the show and entertain
everyone whichtookthe experiencetoanotherlevel.
7. In the evening,HAVELLSIDOLwasorganizedexclusivelyinwhichmostof the dealers
participatedandgave theirbestperformances.
1. Timelinesplannedforeachevent&workallocatedtoseparate teamsfora betterexecution.
2. Multiple Vendorswere briefedtogetthe BEST of resultsandqualityineachlocation.
3. Recce done well inadvance of the venue optionstohave a perfecteventplanreadyandavoid
on site hurdles.
4. Setuphadto be completed24 hourswell inadvance tomake sure that the DRY RUNS take place
bothfor the conference andGALA Evening.
5. Arrangementsof Lights,more than35 AudioVisualsof all the SegmentsandPresentationswere
broughtin line andsyncwiththe TEAM fora smoothshow running.
6. Clarityintermsof the EVENTFLOW, SPEAKERS,AV’s,PRESENTATIONS,ARTISTENTRYand
PARTICIPANTSPERFORMANCEwasgiventoeachteammembertoavoidanyclashes.

6. 7. Executingsucha grand eventwithacrowd of 1200+ had itsownchallengesandissuesineach
location,cityandcountry whichwere tackledwithcomplete professionalismandexperiencedminds
whichmade a great impacton the overall execution.
8. To projectthe dynamiccontent,we installeda3 BIG watchout enabledScreensof size 140ftx 18ft
whichmade eventlookevenmore magnificentandgrand.
9. HAVELLS IDOL wasorganizedinthe eveningGALA Nightwhere the Partnersparticipated.Each
participantwasmade to rehearse the performance adaypriorto the maineventwhichwasan18-hour
sessionatthe venue.
10. More than 5 AudioVisualswere shot,editedandplayedonthe same dayof the MAIN EVENT.
Momentscaptured:Partnersgoingoutfor recreational activities, MorningConference andSessions,Day
ActivitiesinHotel etc.andshownduringthe GALA Night.
11. There was a challenge tochange the stage Setupforthe GALA Nightpostthe Conference.We had
limitedtime of 30Mins to do so havingthe BANDSETUP and Seatingitwasplannedandexecutedwith
full finesseandperfection.
1. More than 1200+ guestsattendedthe eventandappreciated.
2. An Experiential Conference designed,curatedandexecutedflawlessly.
3. Interactive Sessions,EngagementsandPersonal Connectwiththe Celebritieswasthe Main
Highlight.
4. Life Size WatchOut ScreensInstalledatall locationstogive aMagnificentExperience.