2. Began in 1996 as a
research project
Incorporated
September 4th, 1998
Differentiated by using
a “page ranking
system”
First funding of $100K
from co-founder of
Sun Microsystems in
1998
Initial Public Offering
(IPO) in August 2004 at
$85 a share
3. First office: Palo
Alto, California in 1999
Moved to Googleplex:
Mountain
View, California 2003 -
Present
Official English word
Over a 100 companies
Purchased
100 Billion Dollar
Company
70 offices in 40
Countries
4. ◦ Larry Page & Sergey Brin –
Founders
◦ Eric Schmidt – Executive Chair
5. Web Search Engine
Mobile Phones
Chrome Web Browser
Online Documents
Online News
Google Translate
Advertising (PPC, SEO)
9. Google Phones (Android) Starts at $450
New Google Tablet will Start at $250
Google ads are based on a bidding system
(can start as low as 1 cent a click)
Majority of revenue comes from advertising
10. Year 2010 2011
Sales/ 29,321.00 37,905.00
Revenue
Gross 18,904.00 24,717.00
Income
Net 8,505.00 9,737.00
Income
Cost of 10,417.00 13,188.00
goods
Sold
•Information retrieved from personal
Bank of Montreal Investor Line account
11. Fixed Costs:
◦ Lease on all buildings and offices
◦ Utilities
◦ Executive and other employee salaries
◦ Insurance
Variable Costs:
◦ Maintenance costs
◦ Hourly wages
◦ Overtime pay
◦ Cost of Training
◦ Cost of Research
◦ Cost of over all labor
12. Mobile Phone Competition:
◦ Research in Motion
◦ Apple
Software Competition:
◦ Microsoft
Digital Book Industry:
◦ Amazon
Search Engines:
◦ Yahoo
◦ Ask
◦ Other search engines
Social Media:
◦ Facebook
◦ Twitter
And so much more…
13. Long standing company
Visionary leadership
Holds over 75% of all search engine
advertising
A powerful algorithm formula that can’t be
touched
Diversified and integrated organization
High employee retention
Multi-lingual compatibility
Fast and user friendly products
Simple search engine layout!
High Brand Recognition
14. A great success story
Exemplary employee retention
Outstanding corporate culture and
environment
Largest search engine in the world
Multi-industry organization
Huge financial backing
3 billion searches per day
Continues to grow!
