STI OC Result

1. www.sti-innsbruck.at© Copyright 2013 STI INNSBRUCK www.sti-innsbruck.at
Structured Data Markup
Helper

2. www.sti-innsbruck.at
Markup Helper
2
Give the URL
of the entity
that we want
to annotate
Tag the data
on the
webpage by
filling in a form
of terms
View the result
with the
annotations
in HTML

3. www.sti-innsbruck.at
Webpage URL
3

4. www.sti-innsbruck.at
Tag the data
4

5. www.sti-innsbruck.at
Tag the data
5

6. www.sti-innsbruck.at
Creat HTML
6

7. www.sti-innsbruck.at
Pros & Cons
Pros:
•It’s a visual tool  it’s very easy to use
•No need for learning about how to implement the correct markup
Cons:
•The selection of data types is very limited
•A few properties are difficult to tag (like the email in our example)
•The range of websites that can be annotated is limited
•Training of the users to understand the structured data is not
promoted
7

8. www.sti-innsbruck.at
References
[1] Google Markup Helper: https://www.google.com/webmasters/markup-helper
8