3. www.sti-innsbruck.at
Basic company information
• Website: http://www.brandmaker.com
• Europe's #1 Marketing Resource Management software company
– focused exclusively on the development and marketing of demanding software
solutions for the marketing departments of medium-sized and large organizations
• Headquartered in Karlsruhe, offices around Europe
• 170 employees
• Founded in 1999 as pi-consult GmbH, the company has used the name
BrandMaker GmbH since 2009
4. www.sti-innsbruck.at
Product approach
• The software by is an extensive, modular MRM solution that optimizes
the entire marketing process chain, makes marketing operations easier,
and increases productivity in marketing significantly.
– Web-based
– compatible with all established
software systems and due to its
open interfaces can easily be
connected also to other systems
• Reference customers: Dutch retail company C1000, Commerzbank,
DekaBank, Ernst & Young, EnBW, SaraLee, Schenker Deutschland,
UBS, and ZF Services.
5. www.sti-innsbruck.at
Target customer groups
• for which the brand value is very important, and therefore so is brand
management
• in which marketing must be controlled and coordinated across shared
structures, for example, in companies with a corporate structure, local
subsidiaries, or decentralized sales organizations
• in which marketing strategy is determined centrally as a framework, but
can be adapted individually by authorized employees, sections service
providers, subsidiaries, etc.
• in which marketing has the same requirements regarding efficiency of
processes and transparency of costs as other divisions.
Sectors: Finance, Retail, Manufacturing, Pharma, Logistics, Franchise, Co-
op Marketing, Agency
7. www.sti-innsbruck.at
Roll out process
• In workshops, we jointly analyze your marketing processes.
• After this status quo analysis, we define the processes in the way they
should ideally be to best create relief for your marketing employees.
• In this stage, we contribute our experience from various projects and
customers for your solution.
• Following this phase is the concept creation for your specific solution.
• During the concept phase, the module plan is determined, indicating
which modules will be rolled out at which point of time so that you
benefit from BrandMaker as fast as possible.
• The implementation phase is divided into project steps. Each project
step contains a pilot phase, a beta phase for system testing and the
rollout of the live system. After each milestone we get together to gather
the experiences made and which will be helpful for the next project
step.
