Open source Web Analytics
About this presentationTable of contents:•     Introduction•     Piwik Community as of 2011 September•     Screenshots of ...
Piwik aims to be an opensource alternative to GoogleAnalytics
Piwik Mission Statement« To create, as a community,  the leading international open source  web analytics application, pro...
4 years ago!Domain ID:D148633793-LRORDomain Name:PIWIK.ORGCreated On:18-Jul-2007 17:42:10 UTC
Piwik community• ≃ 150,000 active Piwik servers• piwik.org: 150,000 monthly visitors• forums: 20,000 posts• FB fans: 5k - ...
150,000 Piwik serverstracking more than 238,176 websites
Piwik VS others• Ranked #12 worldwide• #2 in Germany and Switzerland!• #1 self hosted worldwide• 1.5% marketshare worldwid...
Piwik development• 10 Piwik team members• Many patches contributed by  other devs• trac: 2522 tickets, 270 opened• svn: 52...
Limitations?•   Low presence in biggest 10,000    websites: 0.31%, ranked #40•   How do we improve growth    rate in gener...
One of the new features of the past year:       Ecommerce        Analytics
Tracking Ecommerce1. Product page views &   Category page views2. Add to Cart & Items added   to the cart3. Ecommerce orde...
Ecommerce overview
Products mostabandoned in cart
Visitor log displayingEcommerce interactions
Ecommerce log
Top AOV per keyword
Top countries by revenue
Productsconversion rates
In the last 12 months,we’ve got a LOT done!
New Features in Piwik in the last year (1/3)• Custom Variables tracking and reporting• Custom date range reports• Privacy ...
New Features in Piwik in last 12 months (2/3)• Ecommerce tracking and reporting• Beautiful Javascript graphs• Awesome much...
Changes in Piwik in last 12 months (3/3)• We fixed many small bugs, a few security bugs  (responsibly disclosed), also sev...
Piwik Mobile: revamped
Future projects
Maintain regularrelease cycle
Next steps for Piwik• Work towards Piwik 2.0http://piwik.org/roadmap/• Maintain existing successful processes:  – “no bug”...
Next steps for Piwik              Piwik.org:           an international                audience
Next steps for Piwik• Build up Piwik.org website localization  – We hope to add 3 more key languages for Piwik:     • Russ...
Next steps for Piwik• Website Piwik.org redesign for more professional  look, end of 2011
Next steps for PiwikThe “new AWStats” project• webhosts to replace AWStats by Piwik• python script to parse webserver acce...
Next steps for PiwikAnd of course, we hope to implement many super useful  new features:• Better UI to see the graph for s...
QUESTIONS
Thanks!                   Contact: hello@piwik.orgThis presentation is licensed under a Creative Commons Attribution-     ...
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Piwik presentation 2011

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Piwik community report

Usage as of Oct 2011, Piwik statistics, Features added in the last 12 months, Showcasing the new Ecommerce functionnality, Roadmap items / Next steps for Piwik!

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Piwik presentation 2011

  1. 1. Open source Web Analytics
  2. 2. About this presentationTable of contents:• Introduction• Piwik Community as of 2011 September• Screenshots of new Ecommerce Analytics feature• List of major new features in the last 12 months• Future of Piwik: – new features in the works – other important projects
  3. 3. Piwik aims to be an opensource alternative to GoogleAnalytics
  4. 4. Piwik Mission Statement« To create, as a community, the leading international open source web analytics application, providing access to all functionality through open components and open APIs. »
  5. 5. 4 years ago!Domain ID:D148633793-LRORDomain Name:PIWIK.ORGCreated On:18-Jul-2007 17:42:10 UTC
  6. 6. Piwik community• ≃ 150,000 active Piwik servers• piwik.org: 150,000 monthly visitors• forums: 20,000 posts• FB fans: 5k - twitter: 2k• More than 736,422 downloads• Piwik Mobile: + 7,000 active users
  7. 7. 150,000 Piwik serverstracking more than 238,176 websites
  8. 8. Piwik VS others• Ranked #12 worldwide• #2 in Germany and Switzerland!• #1 self hosted worldwide• 1.5% marketshare worldwide• Only Free Software with more than 0.1% marketshare!
  9. 9. Piwik development• 10 Piwik team members• Many patches contributed by other devs• trac: 2522 tickets, 270 opened• svn: 5200+ commits
  10. 10. Limitations?• Low presence in biggest 10,000 websites: 0.31%, ranked #40• How do we improve growth rate in general (actions in product, website, marketing, etc.)?
  11. 11. One of the new features of the past year: Ecommerce Analytics
  12. 12. Tracking Ecommerce1. Product page views & Category page views2. Add to Cart & Items added to the cart3. Ecommerce orders & Items purchased
  13. 13. Ecommerce overview
  14. 14. Products mostabandoned in cart
  15. 15. Visitor log displayingEcommerce interactions
  16. 16. Ecommerce log
  17. 17. Top AOV per keyword
  18. 18. Top countries by revenue
  19. 19. Productsconversion rates
  20. 20. In the last 12 months,we’ve got a LOT done!
  21. 21. New Features in Piwik in the last year (1/3)• Custom Variables tracking and reporting• Custom date range reports• Privacy features: opt out iframe, automatic log deletion,• piwik.js: first party cookies enabled by default• piwik.js: asynchronous tracking• Documented REST Tracking API and php client• Full Segmentation support in API!• Significant performance optimizations
  22. 22. New Features in Piwik in last 12 months (2/3)• Ecommerce tracking and reporting• Beautiful Javascript graphs• Awesome much improved Visitor Log and Live! widget• Inline documentation (reports and columns)• Better campaign tracking and Campaign URL builder• IPv6 support• Scheduled HTML reports• Upload Custom Logo
  23. 23. Changes in Piwik in last 12 months (3/3)• We fixed many small bugs, a few security bugs (responsibly disclosed), also several devs regularly contributed UI improvements…• Many new configuration settings (for advanced users and specific use cases). These settings are not exposed in the UI, but documented in the FAQ http://piwik.org/faq/• Piwik FAQ now contains 140 questions, always kept up-to-date!
  24. 24. Piwik Mobile: revamped
  25. 25. Future projects
  26. 26. Maintain regularrelease cycle
  27. 27. Next steps for Piwik• Work towards Piwik 2.0http://piwik.org/roadmap/• Maintain existing successful processes: – “no bug” policy – strong QA & security – quality support in forums – new Professional code Security audit?
  28. 28. Next steps for Piwik Piwik.org: an international audience
  29. 29. Next steps for Piwik• Build up Piwik.org website localization – We hope to add 3 more key languages for Piwik: • Russian • Chinese • Spanish (we will be posting call to translators on the blog soon) – Improve & finish existing translations – German, French, Italian, Greek
  30. 30. Next steps for Piwik• Website Piwik.org redesign for more professional look, end of 2011
  31. 31. Next steps for PiwikThe “new AWStats” project• webhosts to replace AWStats by Piwik• python script to parse webserver access logs and call Piwik tracking API• project led by French web agency excellency.fr, Piwik used as log analyzer already live on 20,000 websites
  32. 32. Next steps for PiwikAnd of course, we hope to implement many super useful new features:• Better UI to see the graph for specific keywords, pages…• Create open source SVG map for countries/cities• In-site analytics (page overlay showing metrics such as click rates)• Reports sent to a phone number by text/sms• Page load time tracking and analytics• Custom Alerts (definition of alerts and receive by email / sms)• And many more ideas.. You can participate too! See the roadmap for Piwik 2.0: http://piwik.org/roadmap/
  33. 33. QUESTIONS
  34. 34. Thanks! Contact: hello@piwik.orgThis presentation is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported License

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