The making of the analytics platform of the future


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Building Piwik the Analytics Platform of the future
Presentation at the Munich meetup on Tuesday July 29th, 2014.

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  • It helps you to:
    • understand your visitors
    • improve the navigation and usability
    • identify the value of marketing campaigns
    • track Ecommerce sales
    * Monitor historical trends
  • Better Privacy features
    * Assist users to make sure they are compliant with local privacy laws (Germany, France, Netherlands)
    * Enable IP Anonimisation by default
  • The key values for our community
    * Be Open – listen to community feedback, open issue tracker, nothing is hidden, all user guides and FAQs are published on, welcome pull requests from developers
    * Be Easy to use - make Piwik beautiful and usable even for users new to analytics
    * Be Available to all cultures and languages - grow software translations, establish website translation teams
    * Be Accessible to all humans - make the User Interface accessibility to all, including blind people → some disabled people helped us writing reports
    * Be Agile - release one new version every month
  • + You can view custom data here
  • Now that we have this core platform,
    We want people to build more useful plugins.
    We will work on both fronts:
    - make the core platform more powerful
    - build as many new features as possible as plugins
  • Piwik already performs well for high traffic websites
    but we also want to make Piwik work well for the most visited websites in the world.
  • The making of the analytics platform of the future

    1. 1. The making-of the analytics platform of the future
    2. 2. Table of Contents 1) Introduction, mission, values 2) Presentation 3) Analytics of the Future
    3. 3. Who am I? ● Matthieu Aubry ● Frenchman living in New Zealand ● Founded Piwik, Lead dev ● Co-founded Piwik PRO ● Software Engineer ● Favorite things in life: Privacy, Freedom, www, Peace, Love and Nature.
    4. 4. Why is analytics useful? You spend a lot of time building websites, apps, products... ● Learn who are the people using it ● Understand their behavior ● Monitor over time → Improve your sites and apps!
    5. 5. What is ? The leading open Web Analytics platform Used by more than 1% of the Internet 1,100,000 websites worldwide Translated in 53 languages Free/Libre software
    6. 6. Piwik Mission Statement "To create, as a community, the leading international open source web analytics platform, that gives every user full control of their data."
    7. 7. Brief history
    8. 8. Some stats 80 releases in 7 years
    9. 9. Our core values at Piwik ● Alternative to Google Analytics ● Decentralised Platform ● Security ● Reliability, QA ● Freedom ● Engineered to last
    10. 10. Our community values ● Be Open ● Be Easy to use ● Be Available in more languages ● Be Accessible to more humans ● Be Agile as a community
    11. 11. Let's see how Piwik can help you understand your audience
    12. 12. What can I use Piwik for? ● Website analytics ● Ecommerce analytics ● Intranet analytics ● Mobile app analytics ● Web Server log analytics
    13. 13. What types of devices are popular?
    14. 14. Where are users connecting from?
    15. 15. Geolocating regions and cities
    16. 16. What do users search for in the search box?
    17. 17. Which channel brings you “highest engaged” visitors?
    18. 18. View where users click on each page
    19. 19. View the flow of clicks before and after a page, here for the Résumé page
    20. 20. Most analytics tools give only aggregated reports... Piwik offers insights on a per-user level
    21. 21. Users appear in Real-Time on the map
    22. 22. View details of all visits
    23. 23. Piwik Mobile
    24. 24. Extend Piwik with Marketplace
    25. 25. Alert me by email when the site becomes slow
    26. 26. Building the analytics platform of the future together
    27. 27. Better Web Analytics ● User ID ● Advanced Content Tracking ● Web form analytics ● Customer Journeys: Goal Funnels
    28. 28. Measure Anything Measure... ● Retail shops ● APIs ● the Internet of Things (Machines, Sensors, Wearables...) ● Monitor IT infrastructure
    29. 29. Piwik as Data hub Liberate external data: bring it into Piwik ● Use plugins to extract data from your favorite tools ● View your third party data in Piwik ● Easy to build new connectors as Piwik plugins.
    30. 30. Long term technical vision ● A powerful analytics core platform ● New features built as plugins ● UI exclusively built on top of APIs
    31. 31. Long term technical vision ● Support more backends (Postgresql, Nosql…) ● Piwik Big data
    32. 32. More than just Analytics... We recognise Piwik can have an even bigger impact in the web tools ecosystem. ● A/B Testing Framework ● Tags manager ● Big insights? ● Recommendation engine?
    33. 33. If you are interested in any of these features, please get in touch with us
    34. 34. Thank you!
    35. 35. Questions?