SSCG values define who we are, frontier of our reputation and integrity. They are the fundamental beliefs of firm and are the basis for our communication and reputation. As a values-driven firm, our values reflect our thinking and have been updated to reflect and fit in the current time. They inform both our long-term strategy and the way we serve our clients.

1. Our Brand
Identity and
Positioning
Driving Towards
Professional
Excellence
1

2. 2Copyright @ SSCG 2018, All Rights Reserved

3. Contents
3SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Introduction 4
What we do 5
Our Corporate Mission and Shared Purpose 6
2020 Vision, Strategy and Ambition 7
Our Corporate Identity 9
Our Brand Values 20
Our People 25
Our Culture 30
Distinctive Capabilities 33

4. Introduction
CEO’s Message
4SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
As we implement Vision 2020 and aligned strategies, we are
building on our history and our reputation to create a better
future to become a distinctive top tier professional services
firm, with the best brand in our profession. Our vision will
ensure a sense of purpose, identity and shared value. Make
SSCG a world class top tier global firm of choice.
SSCG brand identity has been re-developed to support the firm
meet its vision and ambition in delivering innovative and
transformational solutions. Driving Growth through Innovation
serve as both our purpose to identify new solutions for clients
and also act as our tagline, become central to our brand. Our
aim is to create a single brand architecture that defines who we
are, our services, best practices and delivery approach.
Our simplified brand name, logo and tagline demonstrate
clearly, boldly and self-confidently who we are, and reflect the
traits we need to have the best brand in our profession.
Shortening our brand name provide consistency and ease of
use, present that our firm is much more than a professional
service firm but a leading company full of intellect, ethics and
insights, our greatest competitive advantage.
Defining our marketing excellence means designing the brand
proposition and marketing plan; and delivering the plan in the
marketplace. We’ll focus on the steps required to create a
differentiated brand positioning and translate that into a
complete brand plan in all our communications.
Our identity will be the cornerstone of our success in today’s
increasingly competitive marketplace, ensure we stay competitive
in area of our core competences from peers and unlock new value.
Doing so, our branding provide a clear definition of who we are, a
brand and the bundle of benefits that will drive our brand choice.
Our brand will help to differentiate us from both a visual and
services offering perspective. Effectively differentiating our brand
to maximize performance and drive growth. Also, guides the tone
of all our communication, including the written and spoken word,
and provides our people with the ability to authentically express
our personality when supporting our clients.
At SSCG, we measure our success against a broad range of metrics
focused on delivering real results, with highly engaged people
providing high quality, globally consistent services. We continually
strive to raise our expectations of ourselves, to equal the high
standards we set for our clients, our people and our communities.
I am very excited about SSCG achievement, and the important role
our brand identity will play.
Eugene Nizeyimana
Chief Executive Officer

5. What We Do?
5SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
As professional service firm, we help our clients solve
complex business challenges and market adversity, enhance
their ability to drive value, competitive growth, risk containment
and improve performance.
We provide a broad range of services and solutions that are
focused on improving value for clients and enabling the pursuit
and fulfilment of ambitions.
Our insights, quality service provision and delivery approaches
help us to build trust and confidence in the markets and in
economies we operate in.
Advisory Consulting Operation

6. Our Corporate Mission and Shared Purpose
6SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Driving Growth through Innovation
Our mission is to help our clients make distinctive transformation,
deliver sustainable and achieve superior competitive growth in
their strategic plans and operational performance in order to build
great businesses that deliver value and innovative solutions in the
market.
Our shared vision and purpose aim to ensure we deliver sustained
performance, value driven solutions that exceed our client’s needs
and expectations. This also ensure that we have shared purpose
and understanding of what we do, single minded vision, brand of
choice, strive for success, deliver to our ambition and follow our
passion.

7. 2020 Vision, Strategy and Ambition
7SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
By 2020 we aim to be:
• A distinctive top tier professional services firm.
• A world-class brand and reputation in the market place.
• The most favoured by clients.
• Leading and increase our market share in our chosen services.
• Delivering competitive growth and earnings.
• The best favoured employer and attracting world-class talent.
• And have strengthen positive relationships with our
stakeholders.

8. Title
Sub Title
8SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved

9. 9SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Our Corporate Identity

10. Corporate Identity
10SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Our corporate identity are the key branding elements that
define us and what we do.
Our corporate identity elements include:
• The logo
• Colour pairings
• The fonts and typefaces
• Photography and images
• Tone of voice

11. The Logo
11SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Our logo stand for our values and our identity.
Our brand has revolved around our ambition to lead, stay
innovative, fresh and relevant in the market place.
Our short name provides the opportunity to make our visual
identity clear, consistent, confident, contemporary and
memorable.
2010 2018

12. Competitive Benchmarking
12SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved

14. 14FOR CLIENT PRESENTATION USE ONLY – NOT FOR USE AND OR GENERAL PUBLIC DISTRIBUTION
Colour Pairing

15. 15FOR CLIENT PRESENTATION USE ONLY – NOT FOR USE AND OR GENERAL PUBLIC DISTRIBUTION
Colour Pairing

16. 16
BLUE
R0
G57
B153
WARM 1
R0
G51
B204
BLACK
R8
G8
B8
COOL 1
R95
G95
B95
WARM 2
R0
G0
B255
COOL 2
R128
G128
B128
WARM 3
R51
G102
B255
COOL 3
R192
G192
B192
WARM 4
R0
G153
B255
COOL 4
R216
G221
B224
Colour Pairing Palette
SSCG colour palette uses colour-pairing to differentiate our
visual identity.
SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved

17. 17
Colour Pairing
SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved

18. Fonts and Typefaces
18SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved

19. Photography and Images
19SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
We use themed images to communicate one clear message and
state that message in words. The photos we use reinforce our
message, values, attributes, vision and purpose.

20. Tone of Voice
20SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
SSCG tone of voice define how the character of our business
comes through in written and spoken words.
Our tone of voice is our branding and is as important as our logo
and typeface we choose.
The choice of words we use in our engagement,
communications and marketing collateral literally define how
people perceive our business.
Our tone of voice ensure we are:
• Helpful and supportive
• Clear and direct
• Human
• Innovative and creative
• World leading
• Engaging
• Transparent and honest
• Authoritative in our field
• Have a point of view
• Assertive and confident
• Provide new perspective and insights
• Reverent
• Positive and can do attitude

21. 21SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Our Brand Values

22. Our key branding
elements and values
define us and what we
do as a world class
professional service firm.
22

23. Our Values
What does this mean to our people, clients and stakeholders?
23SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
SSCG values define who we are. They are the fundamental
beliefs of firm and are the basis for our communication and
reputation. As a values-driven firm, our values reflect our
thinking and have been updated to reflect and fit in the current
time. They inform both our long-term strategy and the way we
serve our clients .
They guide our actions and behaviour. They influence the way
we work with each other , the way we serve our clients and
engage with our communities.
Our values create a sense of shared identity within SSCG. They
define what we stand for and how we do things. They ensure we
work together in the most effective and fulfilling way. They bring
us closer as an firm.
Our brand attributes are the foundation of our services and the
way we interact with our clients and each other helping our to
contribute effectively to the growth of SSCG and our
professionals.
The combination of these attributes helps our people bring their
best self to work and to inspire their colleagues and clients to do
the same. It also means that SSCG people are strongly and
uniquely positioned to meet the challenges of today and the
future.
Values
Client Centricity
Achieving
Excellence
Act with
Integrity
Innovation
Competitive
Growth
Building Trust
Professionalism
Focus on Quality
Sustainable and
Lasting
Experience

24. 24SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Client Centricity
• Put our clients at the heart of our service and what we do.
• Adopting a customer-centric mindset.
• Right philosophy that is truly customer-centric.
• Be focused on the right priority customers.
• Listening and capturing the Voice of Customer (VOC).
• Put client interests ahead of the firm’s to preserve confidences.
• Value creation to improve our clients’ sustained performance.
• Ensure our clients value us most for our ability to deliver value.
Achieving Excellence
• Deliver excellent and great service.
• Passion in what we do to solve clients challenges.
• Cutting edge methodologies and best in class practices.
• Relentless focus on exceptional client service.
• High performance beyond expectations .
• Effectiveness and efficient resource management.
• Excellent customer relationship .
• Constructively manage tough situations with courage.
Act with Integrity
• Our integrity is the frontier of our reputation.
• Fundamental of how we operate.
• Uphold and observe highest professional and ethical standards.
• Lead by example at all levels and act with consistency.
• Respect and exemplifies our expectations of each other.
• Openness and honest in our communication.
Our Values
What do they mean to our people, clients and stakeholders?

25. 25SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Innovation
• We put innovation at the heart of everything we do.
• Generating new ideas and solutions, deploy innovative systems,
state of the art business management systems and technologies
to ensure we deliver new solutions in the market place.
• We are forward thinking and curious, bringing insights on
business trends and changing regulations.
• We bring innovations in management practice to clients.
Competitive Growth
• Relentless focus on winning in the market.
• Become a top tier and global professional service firm.
• Take bold decisions to accelerate enduring growth.
• Expand our global reach and scale.
• Compete in an increasingly complex environment.
• Getting it right create growth opportunities.
• We move beyond common beliefs about customers which
create a powerful source of profitable growth.
Building Trust
• Trust is the basis for everything we say and do.
• We build enduring relationships based on trust.
• The insights and quality services we deliver help us build trust.
• The ability to build genuine and trust-based relationships help
us to win repeat businesses.
• Our ambition is to inspire trust in the marketplace.
• Challenging assumptions and pursuing facts to strengthen our
reputation as trusted and objective business advisers.
Our Values
What do they mean to our people, clients and stakeholders?

26. 26SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Professionalism
• Adhere to the highest professional standards.
• Deploy best in class practices and top tier approaches.
• Bring technical capabilities and business acumen which create
value for clients.
• Courage to bring our professionals’ knowledge and experience
to challenge client’s thinking and assumptions positively.
• Confidence to recommend the right and provide sound advice
and solutions, rigorously maintain our independence.
• Focus on adding value to our clients and performance.
• Collaborative working and build strengthen relationships.
• Unlock optimum potential of in each other.
• Friendly people who are intelligent and respectful of others.
Focus on Quality
• Clear understanding of client’s requirements and aspirations.
• Quality service provision and delivery.
• Uncompromising on the quality of service.
• Passionate about the quality of our work.
• Focus on quality is the principle and foundation of our audit.
Sustainable and Lasting Experience
• Create memorable and lasting experience.
• Generate repeat businesses.
• Committed to create a better communities and businesses.
• Act as responsible corporate citizens.
• Demonstrate strong commitment to sustainable, responsible
business practices.
Our Values
What do they mean to our people, clients and stakeholders?

27. 27SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Our People

28. 28
In a professional
business, people are the
brand and valuable
asset.

29. Our People
29SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Globalisation and underlying demographic trends mean that
competition to employ outstanding people is evolving rapidly.
To achieve our success, we are adapting to this by building
internationally experienced leadership, professional network
and equipping our people with the skills and capabilities to lead
in the diverse 21st-century workforce.
Solving the hardest problems requires the best people. We aim
to create opportunities to drawn the best talent to work on the
hardest problems. We build our firm around that belief.
That in perspective, We:
• Uphold our people as our biggest asset.
• Put people at the heart of what do.
• Harness collaborative working.
• Always aim at empower our people to develop further.
• Ensure to form the highest performing teams, delivering
exceptional client service, worldwide.
• Strive to have the right people to generate and leverage
superior insight.
• Sustain a caring meritocracy.
• Develop one another through apprenticeship and mentoring.
• Uphold the obligation to dissent.
• Aim to be non-hierarchical and inclusive.
• Create an unrivalled environment for exceptional people.

30. Title
Sub Title
30SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Text

31. 31SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Our Culture

32. Our Culture
32SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Our culture define our personality and how we behave.
We respect people for who they are and for their knowledge,
skills and experience as individuals and team members.
We are creating a working culture of people with different
backgrounds, cultures, and multidimensional thinking styles.
We aspire to have a leading people culture that attracts and
retains outstanding people and helps us thrive leads to better
service for our clients.
We aim to nurture and preserve a borderless collegiality culture
to strengthen our competitive advantage.
we are ambitious is in our search to find ways to better serve
our customers. Thus we are create a competitive.
We go to extraordinary lengths to support our people to
become better.

34. 34SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Distinctive Capabilities

36. Distinctive Capabilities
36SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Our consistent visual identity in all our media ensures that our
brand is always perceived in the same way.
Our capabilities are the combination of the brand, our people,
best practices and technical skills that increase the
competitiveness of our firm.
Our brand precisely is what differentiates us from competitors.
Our capabilities have made it possible for us to achieve
success for our customers time and time again and strengthen
our brand.
Our people are our brand identity and ambassadors in the market
place. We all need to ensure we communicate a shared mind-set
and coherent brand identity.
Brand capability building will remain our high strategic priority to
ensure that our distinctive brand strength nurture competitive
advantage and help us to outpace our peers faster.

37. 37SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved

39. 39SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved

40. https://www.mckinsey.com/
https://www.pwc.com/gx/en/services/advisory.html
http://www.fticonsulting.com/industries/automotive
https://www2.deloitte.com/uk/en/services/consulting.html
https://www.grantthornton.co.uk/industries/automotive/
https://home.kpmg.com/uk/en/home/services/advisory/management-consulting.html
https://www.capgemini.com/service/automotive-2/
https://home.kpmg.com/xx/en/home/services/advisory/management-consulting.html
https://www.pwc.com/gx/en/industries/automotive.html
http://www.ey.com/uk/en/services/advisory
https://www.bcg.com/industries/automotive/default.aspx
https://www.boozallen.com/expertise/engineering.html
https://www.pwc.com/gx/en/services/advisory/consulting.html
http://www.bain.com/industry-expertise/automotive/index.aspx
https://www.boozallen.com/expertise/consulting.html
https://www.mckinsey.com/
https://www.boozallen.com/
https://www.mckinsey.com/industries/automotive-and-assembly/our-insights
https://www.atkearney.com/
https://www.accenture.com/gb-en/auto-industrial-index
https://www.accenture.com/gb-en/consulting-index
https://www.accenture.com/gb-en/consulting-index
http://www.ey.com/gl/en/industries/automotive
https://www2.deloitte.com/uk/en/pages/manufacturing/topics/automotive-manufacturing.html
https://home.kpmg.com/xx/en/home/industries/automotive.html
https://home.kpmg.com/uk/en/home/services/advisory.html
https://www.ox.ac.uk/admissions/undergraduate/courses-listing/engineering-science?wssl=1
https://www2.deloitte.com/uk/en/pages/financial-advisory/topics/corporate-finance-advisory.html
https://www.cam.ac.uk/subjects/automotive
https://gsas.harvard.edu/programs-of-study/divisions/school-engineering-and-applied-sciences
http://www.ey.com/gl/en/services/advisory/advisory---home
http://meche.mit.edu/
http://www.worldbank.org/en/news/feature/2016/12/15/the-automotive-sector-can-transform-south-asia-economically
http://www.oxan.com/services/advisory/
https://www.mckinsey.com/business-functions/strategy-and-corporate-finance/how-we-help-clients
https://www.atkearney.com/web/global-business-policy-council/advisory-services
https://www.grantthornton.co.uk/services/advisory/
https://www.bcg.com/
SSCG Corporate Presentation. Copyright @ SSCG 2018, All Rights Reserved
Advisory | Consulting | Operation
About SSCG
SSCG is global management consulting and professional firm. We provide
engineering and management advisory across business services, automotive,
industrial manufacturing and emerging markets sectors.
We provide informed perspective on the issues faced by our clients. The
insights and quality solutions delivered to support our clients to build trust
and confidence in the markets and in economies. We combines our multi-
disciplinary approach with deep, practical industry knowledge to support our
clients meet market dynamic challenges and respond to opportunities.
info@sscg-group.com
www.sscg-group.com