The best employer branding content comes from within your organization. Whether it’s showcasing your workplace culture, job posts or company events – compelling content can help attract and recruit top talent.
By leveraging your employees to amplify your employer branding, you tap into their potential to reach and influence thousands through their social networks
What Do You Need to Achieve (12 Months)
Digital and Social
Share of Voice
Internal Focus & Impact
Engagement & Pride
1. Grassroots Communication
2. Focus on 2 aspects of
3. Quarterly meetings with
managementKnow Your Threats
Recognize & Reward
Set Measurable Targets
External Employer Brand Awareness,
Increase Your Digital & Social
Employer Brand Share of Voice
Set goals and track social shares,
engagement, content reaction &
1. Ambassadors Active
2. Influencer Mindset
3. Branded Profiles
4. EVP and Persona
External Talent Applicants & Hires
1. Join and Share Wide Networks
2. Weekly Sharing of Content and Job
3. Personal messages, links to ATS
4. Refer and Respond
Increase Your Social
Source Of Hire and
friends and family are
trusted more than any
other form of advertising.
Key Drivers of a Winning Program
Why do they want
to take this on?
What are the top 3
results of their
Where are you
H&M Case Study
North American. Multi-language. Won Great Place To Work Award
H&M had massive growth plans in Canada and needed to stand out amongst retail competition and become a top
of mind and preferred employer. Simultaneously, they wished to become a top workplace culture in Canada.
A year later, the US division needed an EVP and a strategy to help them on the path to elevate engagement, drive
recruitment results and get recognized as a Great Place to Work.
H&M’s Employer Brand Pillars
Uniquely You One Team
Increase in Talent
Applications through Social
18% Jump in Engagement Scores
Improvement in Quality of Hire
Jump in Employee Brand
Ambassadorship and Content
Won Canadian Great Place To
Please reference your attendance at this Webinar and we
will be pleased to provide you with a complimentary SWOT
of your organizational Employer Brand Awareness,
Reputation and Marketing Strategy.
We would be thrilled to share more insights on building a
best in class Employer Brand Ambassador Program that is
best aligned to your co needs.
Attract, engage and influence top
talent with employee advocacy.
● Activate the employee voice on social media
● Amplify your employer branding content
● Reach and attract top talent