Slide 14 = my original plot DO NOT STEAL

1. "In what ways does your media product use, develop or
challenge forms and conventions of real media products?"

2. Goodwin’s conventions
• Throughout my research, I noticed traits of
Goodwin’s music video conventions theory
showing in the videos I analysed.
• These conventions appear to apply to the
majority of music videos, regardless of genre.

3. 1) Relationship between lyrics and
visuals
• What we hear in the song’s lyrics is portrayed visually in the
video.
• “There’s a party in your bedroom all
night long” – video is set in a party
environment.
• “Takin’ me down” – Johnny is looking
down (which makes sense because Johnny
Gioeli is above everyone).

4. 1) Relationship between lyrics and
visuals
• This occurs during my video:
• “I am… I’m all of me” – performer is
shown alone during most shots.
• “Black hearted evil, brave hearted hero”
- contrast in lyrics represented by
contrast in level of light/colour.

5. 2) Relationship between music and
visuals
• The visuals on screen often match what we are hearing in one
way or another.
• In Hardline’s Takin’ Me Down, we see a
close-up shot of Neil’s guitar as his solo
plays.
• In Evanescence’s Bring Me To Life (ugh)
the music in the opening is slow paced,
so the video uses a single long
establishing shot instead of fast cuts.

6. 2) Relationship between music and
visuals
• In my video, I have used a lot of rapid cuts to match the fast
pace of the song.
• I’ve also used a lot of dark greyscale shots to compliment the
dark, ‘edgy’ tone of the music.

7. 3) Genre characteristics
• Defined genres typically have various characteristics
associated with them, which appear in many videos of the
particular genre.
• From my research, I found rock videos tend to be
performance heavy, and have emphasis placed on the
guitarist.

8. 3) Genre characteristics
• My video follows suit in that a significant amount of it is
performance footage. It also shows me playing guitar during
said performance footage.

9. 4) Iconography/motifs
• This says that stars will have recurring motifs which are seen
both inside and outside of their music videos.
• This can be seen in things such as band logos, as well as with
stars who are famed for wearing specific costume or using a
particular instrument e.g. Slash’s top hat, and Paul
McCartney’s Hofner bass.

10. 4) Iconography/motifs
• To keep with this idea, I have put a fair bit of emphasis on
Dark Flame’s Black Knight guitar, in both the music video and
the digipak.

11. 5) Looking/voyeurism
• If women are present in a video, they will more than likely be
portrayed in a sexualised manner, as to appeal to a
heterosexual male audience.
• There will also be times when either the artist or someone
else in the video looks directly at the viewer (the camera), as a
way of engaging them.

12. 5) Looking/voyeurism
• I have used this ‘looking’ concept to a degree in my video;
there are a few close-up shots which consist of nothing other
than my eyes looking at the camera.

13. 6) Intertextual references
• Music videos often contain references to other productions.
• This could be other music videos, TV programmes, literature,
films etc..

14. 6) Intertextual references
• My video is based around a moral choice concept, with the
lead character having to make a decision as to whether to
commit an evil act or not.
• This was inspired by the 2005 videogame Shadow the
Hedgehog (Sonic Team/SEGA) which involved a similar moral
choice idea within the plot.