Overview on Twitter Inc.

1. Pallavi Shende

2. Introduction-
Twitter is a free social networking and micro-
blogging service that enables its users to send
and read messages known as tweets.
Tweets are text-based posts of up to 140
characters displayed on the author's profile page
and delivered to the author's subscribers who are
known as followers.
Senders can restrict delivery to those in their
circle of friends or, by default, allow open access.
Users can send and receive tweets via the Twitter
website, Short Message Service (SMS) or
external applications.

3. TWITTER
• Type of Company- Public
• Founded- March 21,2006
• Headquarters- San Francisco, California, US
• Chairman- Jack Dorsey (CEO)
• Industry-Internet
• Revenue-US$ 1.4billion (2014)
• Employees- 3900 (2105)
• Type of site- Social networking
• Users- 302 million active (May 2015)
• Launched- July 15, 2006

4. Content of tweets according
to Pear Analytics
• News (3.6%)
• Spam (3.8%)
• Self-promotion (5.9%)
• Pointless babble (40.1%)
• Conversational (37.6%)
• Pass-along value (8.7%)

5. Terminology
 Tweet
 Each of your Twitter posts or updates is known as a tweet. Some
people refer to them as “twits”, but the official term is “tweet.” Each
tweet is no longer than 140 characters.
 Following
 While Facebook requires that all relationships be reciprocal, Twitter
allows for one-way relationships. If you find Twitter users who are
interesting, you can "follow them" to subscribe to their tweets. They
do not necessarily have to follow you back, though the more social
users will want to follow you back

6. Terminology
 Timeline
 The “timeline” page is the homepage which displays tweets
from all the people you are following. On the sidebar
(column on the right of each Twitter page)
 Public timeline
 Direct Messages
 Links to your Inbox/Sent messages (140 characters or less)
that are privately sent to and from you

7. Terminology
 @replies
 Use an at sign (@) in front of a Twitter username to reply to
someone, to refer to them, or direct a new message to
somebody. e.g., @shingo
 Retweeting (RT)
 Retweeting is the act of sharing someone else’s tweet with your
followers – spreading the word wider. To identify a retweet, the
Twitter convention is to put RT at the start of the retweet and to
include the Twitter username of the person you are retweeting
like attributing a quote.

8. Terminology
 Hashtags (#)
 Use the sharp or number sign (#) as part of a “hashtag” to
organize and categorize your information.
 e.g., new chapbook “skittling and fiddling” is available online
today! #poetry

9. What’s Different….??
Simple, quick and frequent (vs. blogs)
Less pressure (vs. chat)
Personal (vs. internet forum)

10. How to Start Twitter?
1. Go to: http://twitter.com/
2. Create account
3. Settings (personal information, background etc)
4. Search
5. Follow
6. @reply

11. How twitter can be used?
 Teachers can use micro-blogging to get in touch with
students.
◦ Notice board: teacher can send memos on tasks, exams or
events.
◦ Resources: Recommend resources and share links, web
pages, videos, etc.
◦ Answers: Teachers can solve students’ doubts or answers
very quickly
◦ Feedback: Collect students’ opinions about the class
◦ Motivate: Keep interest high helping students to give a
sense and utility to what they have learnt.

12. Top 10 Competitors
1. Instagram
2. Facebook
3. LinkedIn
4. Google
5. Pinterest
6. WhatsApp
7. Digg
8. Plurk
9. Foursquare
10. Weibo

13. With over 400 million users,
Instagram pips Twitter
(News Sept 23, 2015)