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Presented By:
Namrata Jeurkar O8
Snehal Bari 09
INTRODUCTION
• One of the largest segments of the food processing industry in
India having annual turnover of approx. US$ ...
COMPANY PROFILE
• Company : Baker’s Delight Pvt. Ltd.
• Established : In 2010
Andheri [ W ],
Mumbai.
• Product : Super Bre...
PROCESS
Step – 1 – Mixing & fermentation Step – 2 – Baking & Packaging
PROBLEMS WITH NORMAL
BREAD
• Ingredients:
– Substandard grains
– Usage of yeast that speeds up spoilage.
• Packaging:
– Shape deforms due to lack of ...
SUPER BREAD
• Ingredients:
– High quality grain & refined flour.
– No yeast instead using baking soda.
• Packaging:
– Slice cutting at...
+
Benefits
 Reduced wastage.
 Increase in the shelf life.
 Change in shape of bread for ease of usage in
sandwiches.
 Nutritious ...
STP analysis
[Segmentation - Targeting – Positioning]
• Segmentation:
– Cake stores
– Individual from any age group
– Individual who is interested only in high-fibre bread.
• T...
Product offers.......
Super value
[ 500 gms, 14 slice]
Super Ready
[ 500 gms, 14 slice]
Super excel
[ 500 gms, 14 slice] Flour/wheat
 Bread bo...
Pre-LAUNCH
• Survey
• Promotional adds( TV, banners, etc)
• Generate need among the target customers.
• Gaining attention.
LAUNCH
• Effective & more frequent advertisements.
• Making people aware of our product in market
by proper distribution in targe...
Post-LAUNCH
• Easy availability to the customers.
• Advertisements.
• Customer satisfaction.
• Maintaining quality & taste.
conclusion
• There is good market for Super Bread due to its
uniqueness in quality, packaging, storage & variety.
• It is ...
INNOVATIVE Super Bread
INNOVATIVE Super Bread
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INNOVATIVE Super Bread

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INNOVATIVE Super Bread

  1. 1. Presented By: Namrata Jeurkar O8 Snehal Bari 09
  2. 2. INTRODUCTION • One of the largest segments of the food processing industry in India having annual turnover of approx. US$ 900 million. • There are a total of about 2 million bakeries in India and some of the major players are Britannia, Parle and ITC. • The total bakery production is estimated at 1.5 million metric tonnes in bread. • The bread market is estimated to be growing at around 7% per annum in volume. • Breakfast palates at households constitute bread which is a growing preference not only in metros but also in cities.
  3. 3. COMPANY PROFILE • Company : Baker’s Delight Pvt. Ltd. • Established : In 2010 Andheri [ W ], Mumbai. • Product : Super Bread • Company active in the bakery and confectionery sector. The Company is mainly engaged in the production as well as the distribution of bakery and confectionery products.
  4. 4. PROCESS Step – 1 – Mixing & fermentation Step – 2 – Baking & Packaging
  5. 5. PROBLEMS WITH NORMAL BREAD
  6. 6. • Ingredients: – Substandard grains – Usage of yeast that speeds up spoilage. • Packaging: – Shape deforms due to lack of packing. – No variations in size, small packets not available. • Shape & size: – Spillage while filling is used due to even shape. – First & last slice is wasted. • Shelf life: – Spoiling beyond 5-6 days. – Needs refrigerator for storage. • Ready to eat: – Needs addition (jam, butter, etc) to eat which should be brought separately.
  7. 7. SUPER BREAD
  8. 8. • Ingredients: – High quality grain & refined flour. – No yeast instead using baking soda. • Packaging: – Slice cutting at 45 Degree will reduce wastage. – Variation in packaging [using breadbox & zip lock] • Shape & size: – The shape of the bread would be depressed from the centre to avoid the spilling of the fillings. • Ready to eat: – Ready to eat as different package dips would be provided. [eg. Honey, peanut butter, etc.]
  9. 9. +
  10. 10. Benefits
  11. 11.  Reduced wastage.  Increase in the shelf life.  Change in shape of bread for ease of usage in sandwiches.  Nutritious – Use of premium wheat & non usage of yeast.  Easy to store.
  12. 12. STP analysis [Segmentation - Targeting – Positioning]
  13. 13. • Segmentation: – Cake stores – Individual from any age group – Individual who is interested only in high-fibre bread. • Targeting: – Local Markets – Retailers – Railways – Airport • Positioning: “The Best Wheat Flour Bread”
  14. 14. Product offers.......
  15. 15. Super value [ 500 gms, 14 slice] Super Ready [ 500 gms, 14 slice] Super excel [ 500 gms, 14 slice] Flour/wheat  Bread box for longer shelf life Multi sized bread Box refilling concept  Ready to eat meal  Targeting consumers on the move  Saucer shaped at the center to avoid spill over of fillings. Targeting premium customers  Zip lock for air tight storage  Bread refined wheat  Bread supporter to avoid damage  Saucer shaped at the center to avoid spill over to fillings.
  16. 16. Pre-LAUNCH
  17. 17. • Survey • Promotional adds( TV, banners, etc) • Generate need among the target customers. • Gaining attention.
  18. 18. LAUNCH
  19. 19. • Effective & more frequent advertisements. • Making people aware of our product in market by proper distribution in targeted areas with the help of retailers & wholesalers. • Tie ups with food & health shows.
  20. 20. Post-LAUNCH
  21. 21. • Easy availability to the customers. • Advertisements. • Customer satisfaction. • Maintaining quality & taste.
  22. 22. conclusion • There is good market for Super Bread due to its uniqueness in quality, packaging, storage & variety. • It is totally a consumer’s product. • Along with considerable price; it provides nutrition, has good shelf life, handy & ready to eat meal hence preferred. • The launching strategies helped the product to create awareness & its existence in the market thus incurring profit as well as creating its own Brand image in the market.

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