Course: Business Communication Program: MBA (Environmental and Energy Management)

2. By,
Shahzad Channa

3. Objective of Communication
• Listeners attention can be won.
&
• Speakers message can easily be caught

4. Understanding of
HUMAN NATURE
means consideration
“Consideration demands to put oneself in the place of receiver”
It refers to the use of
you attitude.
Their desire’s
emotions and
response
Emphases positive
pleasant facts
Visualizing readers problem

5. Consideration means to prepare every message
With the message receivers in mind….
You do not loose temper.
You do not accuse
You do not charge them
without facts

6. Readers may react positively when,
 Benefits are shown to them
 Benefits must meet
recipients needs.
 Address their concerns.
 Offer them rewards.

7. How do you want your listeners to react!!
Do not forget our
one of the seven C’s
of communication.

8. THANK YOU!!!