Snapchat offers various lenses, filters, and stickers that users can apply to photos and videos to customize their content. World Lenses are augmented reality lenses that place 3D objects into scenes that users can interact with using their smartphone cameras. Major brands like Starbucks and Taco Bell have seen success using sponsored lenses on Snapchat to promote products and events, with Taco Bell's Cinco de Mayo lens receiving over 224 million views in a single day. While Instagram offers more robust advertising options through its connection to Facebook, Snapchat advertising focuses more on creative and fun lenses and filters.