TIPS FOR FAN ENGAGEMENT ON FACEBOOK/TWITTER: 1. Questions less than 60 characters get more comments. 2. Photos/video generally outperform links. 3. When posting photos post 3 pictures not 1. 4. Target people you would like to share your content. Share, retweet or like something of theirs before post. When they see you sharing or commenting on their content, they may do the same for you. 5. Get things to share that are hot right now by check sites that track share popularity such as LinkedIn Today, BuzzFeed or PopURLs. 6. Award a prize to the first x people who answer a question about your company correctly. This gets people writing about you while they learn more about your company. 7. Join relevant Facebook and LinkedIn groups, and participate in relevant Twitter chats. 8. Poll your audience on pop culture facts, industry news, their daily life or habits. 9. Tweet about Twitter on Twitter, update about Facebook on Facebook. Tweets about Twitter in particular get a lot of engagement (clicks, comments and retweets). 10. Keep Tweets short (under 110 characters) to allow room for people who add comments to their retweets. 11. Add a call-to-action to follow/fan your social media accounts to everything you do. E-mail signature, business card, etc. Be sure you have Twitter/Facebook share buttons on your site. 12. Links placed a quarter of the way through the tweet get the most clicks.