2. Copyright (C) SlideSalad.com All rights reserved.
Free SlideSalad PowerPoint Template
October 23,2001,Apple lifted the curtain on
the very First iPod
Shuffle feature and podcasting are
important feature
Apple has continuously updated ipod and
released new version of it
Marketing efforts by Apple to increase iPod
sales
• Push effort
• Pull efforts
INTRODUCTION
3. Copyright (C) SlideSalad.com All rights reserved.
Free SlideSalad PowerPoint Template
AGE
simply dummy text of the printing and typesetting
industry. Lorem Ipsum has been
01
CLASS
simply dummy text of the printing and typesetting
industry. Lorem Ipsum has been
02
OCCUPATION
simply dummy text of the printing and typesetting
industry. Lorem Ipsum has been
03
TARGET GROUP FOR IPOD
04
BRAND
simply dummy text of the printing and typesetting
industry. Lorem Ipsum has been
4. Copyright (C) SlideSalad.com All rights reserved.
Free SlideSalad PowerPoint Template
LEVELS OF iPOD
ACTUAL PRODUCT
CORE BENEFIT
EXPECTED PRODUCT
FUTURE PRODUCT
AUGMENTED PRODUCT
5. Copyright (C) SlideSalad.com All rights reserved.
Free SlideSalad PowerPoint Template
SILHOUETTE
CAMPAIGN
Start a Digital Revolution
MISSION
MESSAGE
iPod is for everyone
MEDIUM
Billboards,
Newspapers,
Magazines and
Television Ads.
6. Copyright (C) SlideSalad.com All rights reserved.
Free SlideSalad PowerPoint Template
REASONS BEHIND THE
SUCCESS OF THE iPOD
PRODUCT
INNOVATION
CREATIVE
MARKETING
CHANGING
PERCEPTIONS
INFLUENTIAL
DESIGN
PODCASTING
& iTUNES STORE
SILHOUETTE
CAMPAIGN
