Explore the essence of Titan Watches Ltd in this succinct overview. Dive into the history, innovations, market presence, and unique offerings of this renowned timepiece brand. Gain insights into its evolution, market positioning, and consumer impact within the dynamic watch industry. Uncover the success story behind Titan Watches Ltd through this concise presentation

1. W A T C H E S L T D
TITAN

2. REVENUE
IN
FY
2022-23
USP
Swatch - ₹78,580cr
Omega - ₹5,590 cr
Fossil - ₹19,000 cr
Timex - ₹26,550 cr
( Globally)
Competitors
Trends
• Customization
• Fitness and health
tracking features
• Minimalist designs
60% Market
Share
20%
Online Sales
80%
Retail Sales
E-commerce Website/Apps Retail Outlets
OVERVIEW
Revenue (22-23): Rs 38,569 Cr
Market Capitalization: Rs 2,23,287 Cr
Outlets: 2710
Town Presence: 404
Employees: 7857
Total CSR (22-23): Rs 42 Cr
Brand Reputation
and Trust
Design Excellence
and innovation
Superior quality
and durability
Diverse Product
Portfolio
Source: Annual Report
54%
21%
11%
2%
1% 11%
Titan Fastrack Sonata
Zoop Octane Others

3. Rs.500 Rs.30K
Rs.2K Rs.80K Rs.7L+
Mid
Market
Premium
Luxury
Lifestyle Matrix
Mass
Market
Fashion
Classic
Formal
Sports

4. Premium
Mid Market
Mass Market
Luxury
Hyperactive Cartoon lovers,
Energetic
Young
Bold beautiful,
loves fashion
Aggressive,
Physically strong
Tech Savvy ,
Health conscious
Achiever Corporate People,
Formal, Classic
Head of the company Extravagant, Gold lover,
Businessman
Brand Persona

5. Unboxes and starts using
Customer enters a Titan store and receives
assistance from sales representatives.
Satisfied customers
refer Titan to others
DECISION
ASSISTANCE
REFERENCE
CONSIDERATION
NEED
Customer tries out varieties, shortlists
and decides
The customer received a recommendation from a friend to
purchase and use a Titan product.
Customer considers whether to repurchase the same brand or a new
brand
Customer's watch is due for a battery replacement
PURCHASES
Chooses one, purchases and
makes the transaction
USAGE
SATISFACTION
Customer
Journey Map

6. Customer Journey Map
Important aspects of
Pre-Purchase
Experience
Post-Purchase
Engagement
Usage and
Experience
• Streamlining the
purchasing process
• Providing clear pricing
• Offering multiple
payment options
• Ensuring a hassle-free
checkout experience
• Personalized post-
purchase communication
• Ongoing customer
support
• Loyalty program
opportunities
Ensuring that the watch
delivers on its promised
features, quality, and
durability is essential.

7. SAYS
• Desire for a stylish and
durable watch
• Watches are fashion
accessories for personal
style expression
• Seek a watch that enhances
appearance
DOES
• Visits Titan Watches website or
physical stores for browsing
and comparisons.
• Reads online reviews and
magazine articles about Titan
Watches
• Seeks recommendations from
friends and family regarding
Titan Watches
THINKS
• Titan watches as stylish and
fashionable
• Titan watches are durable
and reliable.
• Titan watches affordable
and a good value for the
money
FEELS
• Customer is confidence in the
stylish design of their Titan
watch
• Satisfaction with the durability
and long-lasting performance of
the Titan watch
• Pride in wearing a Titan watch
Empathy Map

8. Marketing Execution Funnel
AWARENESS
INTEREST
CONSIDERATION
INTENT
EVALUATION
PURCHASE
• Brand marketing
• Advertising for reach
• Content marketing
• Customer Interaction
• Customisation and trials
Smartwatches
• Digital Campaign
• Augmented Reality
Feature
• Make your own watch
Timeless Moments
Campaign
Top of Funnel
Middle of Funnel
Bottom of Funnel

9. Luxury and Premium
Market
Mid Market
Mass Market
• Partner with luxury lifestyle
publications and influencers
• Host exclusive events for
existing customers
Run social media contests and
giveaways to generate excitement
• Develop an AR app that allows users
to virtually try on different watches.
• Run social media ads featuring the AR
app
• Make watches available for hands-on
testing at retail locations.
• Provide user reviews and testimonials on
product pages and social media
• Loyalty programs that reward customers
for repeat purchases and referrals.
• Create a community forum or social media
group where Titan users can connect and
share their experiences.
• Provide excellent customer support to
address any issues or concerns promptly.
• Send personalized thank you notes and
follow-up emails to show appreciation
Marketing Execution Funnel
• Offer one-on-one consultations with
experts
• Provide existing customers with
exclusive access to edition
smartwatches.
• Optimize the checkout process to
minimize friction and reduce cart
abandonment.
• Create comparison guides to help
consumers choose the right watch for
their needs.
• Invite existing customers to exclusive
events and product launches.
• Offer personalized recommendations
Top of Funnel Middle of Funnel Bottom of Funnel

10. THANK YOU
Aleena Shaikh- 08
Pooja Changone- 82
Rupesh Ingale- 91
Sagar Bhoite- 93
Shamina Shaikh-95