Unlock the power of personalized communication with email marketing. This presentation delves into the art and science of crafting targeted messages that resonate with your audience. Explore the strategic use of data-driven insights, segmentation, and automation to create compelling campaigns that drive engagement and conversions. From optimizing subject lines to nurturing leads, this presentation offers practical insights to harness the full potential of email marketing in building lasting relationships and driving business growth

1. Email
Marketing $

2. Steps
03 06
02 05
01 04
Tools
Fundamentals Strategies/KPI
What is email
marketing
Advantages/disadv
antages
Table of contents
07 Conclusion

3. What is Email
Marketing
01

4. —Ramsay Leimenstoll
“A small list that wants exactly
what you’re offering is better
than a bigger list that isn’t
committed.”

5. Email marketing is a form
of digital marketing that
uses email to connect with
potential customers, raise
brand awareness, build
customer loyalty, and
promote marketing efforts.

6. Number of Users
● A user base of over 4.5 billion
people, email is the king of
marketing channels.
● Data shows that most people
are on email—and the number
increases every year.

7. Fundamentals
02

8. Stay Human
Use Engaging
Titles, But Don’t
Bait And Switch
Fundamentals of Email
Marketing
Keep
Messages
Short
Include CTAs at
the Top and
Bottom
Ask Permission
and Deliver On
Your Promises

9. How does Email
Marketing Work?
03

10. An email list
Clearly defined
goals
Send emails and
monitor the
campaign
1 3 5
2 4
Create an email
An email service
provider
How Does Email Marketing
Work?

11. Advantages/
Disadvantages
04

12. Advantages
Permission-
based
Direct Access More Control
Personalization
Easy to
Measure
Scalable

13. Disadvantages
Rules and
Regulations
Need an
Email List
Deliverability
Issues
Tough
Competition

14. Strategies
05

15. Best Email Marketing
Strategies
Focus on One Objective
Practice Good Email
List Hygiene
Keep Your List Warm
Right Email
List-Building
Define and Track the
Right KPIs

16. Define/KPIs
06

17. Define and Track the Right
KPIs
Click-through-rates
Sales
Open rates
Blog traffic
Unsubscribe Rate

18. Tools Used for
Email Marketing
07

19. Top 7 Email Marketing Tools Every
Marketer Should Know
Constant
contact
Mailgenius
Sendinblue Glockapps
Pardot Litmus
Mailchimp Hyperise

20. Conclusion

22. Programmati
c Advertising