Enter the dynamic world of programmatic advertising through this comprehensive presentation. Explore the cutting-edge technology behind real-time bidding and automated ad placements that revolutionize digital marketing. Dive into the intricacies of targeted advertising, leveraging data-driven insights to reach the right audience at the right time. This presentation unveils the power of programmatic ad campaigns, offering insights into optimizing strategies, maximizing ROI, and staying ahead in the ever-evolving landscape of digital advertising.

1. Programmatic
Advertising

2. 01
Table of Contents
02
04
Types
Introduction
Advertising
Platforms
03
Challenges/
Benefits

3. Programmatic advertising is a
system that automates the
processes and transactions
involved with purchasing and
dynamically placing ads on
websites or apps.
What is Programmatic
Advertising?

4. Programmatic advertising platforms
provide a real-time marketplace for
buying and selling ad space. They link
the millions of publishers to the
marketers looking to place strategic
ads across the internet
What Are Programmatic
Advertising Platforms?

5. Types of Programmatic Ads
Real-Time
Bidding (RTB)
01
Private Marketplace
(PMP)
Programmatic
Direct
02 03

7. Programmatic Advertising Platforms
PubMatic
Google Ad
Manager
Adobe
Advertising
Cloud
MediaMath

8. 01
02
03
Targeting specific
audiences
Greater reach
Improved efficiency
Benefits of Using Programmatic
Advertising Platforms
04
Better ROI

9. 01
02
03
Ad fraud
Data privacy issues
Ad viewability
Challenges in Programmatic
Advertising
04
A lack of transparency
and control

10. Thankyou.