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Anticipating Users
Individual Differences
Psychographic Segmentation Data: 1-5 ratings of how much people need every feature of your media Status updates/photos Info/news App content Profile management Factors: Groups of related features Clusters: Groups of similar people
Facebook Segmentation Cruisers/App Users Impression Managers Info-only/Spectators Offline Networkers Update Junkies Factors: Status updates/photos Info/news App content Profile management Networking Privacy Interest groups
Psychographic Segments
Take Action  Quiz everyone http://bit.ly/grwoVI  Predict the rest Put it in your company DNA  Satisfy all segments Target, target, target email newsletters advertisements features

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