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IMPROVE YOUR BOTTOM LINE.
VTA CONNECTS your business with
Silicon Valley's most successful companies.
VTA DRIVES customers and employees to
your place of business.
VTA services meet your business needs and
The Bay Area Commuter Benefits Program took effect on
March 26, 2014. This Program was developed and adopted by the
Bay Area Air Quality Management District (Air District) and the
Metropolitan Transportation Commission (MTC), to implement State
Senate Bill1339. It requires all employers in the San Francisco Bay
Area with 50 or more full-time employees (employees who work 30
hours or more) to provide commuter benefits to their employees by
September 30, 2014. Employers subject to this program must choose
at least one of four commuter benefit options to offer their employees.
Why it’s good for business – Transit benefits are treated as
a tax-free fringe benefit, not employee wages. Employers can save
approximately 7.65% in payroll taxes AND employees can save up to
40% on their commuting expenses since they don’t have to pay
income taxes on the money they set aside for their transit use.
Be a corporate leader – Show your employees that you care
about reducing their commuting costs and stress! Show your
customers that your company is an environmental leader!
HOW VTA CAN HELP YOU COMPLY WITH THIS
NEW REQUIREMENT:
You must offer one of the following four options:
• Pre-Tax Benefit – allow employees to exclude their transit/carpool expenses from taxable income, up to $130 per month
• Employer-Provided Subsidy – Provide a subsidy to reduce or cover employees’ monthly transit costs, up to $75 per month
• Employer-Provided Transit – Provide a free or low-cost transit service for employees, such as a bus, shuttle or
vanpool service
• Alternative Commuter Benefit – Provide an alternative commuter benefit that is effective in reducing single-occupancy
commute trips as the previous 3 options.
VTA is ready to meet with you to discuss transit serving your worksite and schedule a transit fair for employees.
For more information, please visit vta.org or call us at (408) 321-5825 to schedule a meeting. Please contact VTA
partners Edenred at (415) 265-3140 or Rideshare 511 at (408) 321-5948 to start your program.
NEW BAY AREA COMMUTER BENEFITS PROGRAM:
VTA WANTS TO BE YOUR EMPLOYEES’ CHOICE!
SAVINGS AT A GLANCE
For Employees
Federal Income Tax Savings $390
FICA Savings $120
State/City Income Tax Savings $94
Total Annual Employee Savings $604
Transit
(max $130)*
* based on a 25% tax bracket (most common)
and FY 2014-IRC Section 132(f)
For Employers
Social Security (FICA) $97
Medicare (FICA) $23
Total Annual Employers Savings $120
Transit
(max $130)**
** based on an employee earning < $117,000 per year
and FY 2014-IRC Section 132(f)
Light Rail with Wi-Fi
Light Rail travels through San Jose, Santa Clara, Sunnyvale, Mountain
View, Milpitas, Campbell and Los Gatos connecting with VTA’s network of
buses throughout Santa Clara County and other regional service.
Express Buses with Wi-Fi,
Reclining Seats and Reading Lights
A network of more than 70 routes cover 2,300 miles throughout Santa
Clara County. Express buses link residential neighborhoods with major
employment centers for fast, direct commuting.
Rapid 522
VTA’s Rapid 522 supplements VTA Bus Line 22 service along the
Alameda/El Camino Real/Santa Clara Street/Alum Rock Avenue
corridor. The corridor is the backbone of the VTA bus network, carrying
over 20,000 daily riders, or 20% of VTA’s bus ridership. Rapid 522
provides faster, more frequent, and more direct service along the 26-mile
route through the use of state-of-the-art technology and service enhance-
ments that include bus signal priority, queue-jump lanes and headway-
based schedules.
Limited Stop Line 323
Bus Line 323 provides direct connections to popular destinations:
• De Anza College • Vallco Shopping Mall • Santana Row
• Valley Fair Mall • San Jose Convention Center
• Downtown San Jose • San Jose State University
With service every 15 minutes from 6:30 a.m.–6:30 p.m.,
Monday – Friday, and limited stops to reduce travel time,
riding VTA is more convenient than ever.
Here are a few VTA services that are near you:
Maria Cambra
Sales & Promotions Supervisor
(408) 321-5825, maria.cambra@vta.org
Market Coverage
VTA serves residents of the 15 cities in
Santa Clara County including Campbell,
Cupertino, Gilroy, Los Altos, Los Altos Hills,
Los Gatos, Milpitas, Monte Sereno, Morgan
Hill, Mountain View, Palo Alto, San Jose,
Santa Clara, Saratoga and Sunnyvale.
1405-9463
Light Rail Station Poster
Take-One Article
Bus & Light Rail Interior Carcard
VTA's visibility and marketing power will promote your business
to Santa Clara county residents and visitors, offering you a
cost-effective new approach for your next marketing campaign.
Light Rail Exterior Wrap
VTA ADVERTISING VALUES
Product Rate
Bus Exterior - King $715
Bus Exterior - Queen $450
Bus Exterior - Tail $425
Bus Exterior - Wrap $7,500
Bus & Light Rail Interior Carcards $30
Light Rail Exterior - King $715
Light Rail Exterior - Queen $450
Light Rail Exterior - Center Stage $900
Light Rail Exterior - Wrap $15,000
Light Rail Station Poster $50
VTA Take-One Newsletter Article $100
Light Rail Station Take-Over* Varies
Floor Graphics (Light Rail station Placement) $300
In addition to our transit service, have you considered the
great value of advertising with VTA?

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VTA and the new Bay Area Commuter Benefits Program

  • 1. IMPROVE YOUR BOTTOM LINE. VTA CONNECTS your business with Silicon Valley's most successful companies. VTA DRIVES customers and employees to your place of business. VTA services meet your business needs and
  • 2. The Bay Area Commuter Benefits Program took effect on March 26, 2014. This Program was developed and adopted by the Bay Area Air Quality Management District (Air District) and the Metropolitan Transportation Commission (MTC), to implement State Senate Bill1339. It requires all employers in the San Francisco Bay Area with 50 or more full-time employees (employees who work 30 hours or more) to provide commuter benefits to their employees by September 30, 2014. Employers subject to this program must choose at least one of four commuter benefit options to offer their employees. Why it’s good for business – Transit benefits are treated as a tax-free fringe benefit, not employee wages. Employers can save approximately 7.65% in payroll taxes AND employees can save up to 40% on their commuting expenses since they don’t have to pay income taxes on the money they set aside for their transit use. Be a corporate leader – Show your employees that you care about reducing their commuting costs and stress! Show your customers that your company is an environmental leader! HOW VTA CAN HELP YOU COMPLY WITH THIS NEW REQUIREMENT: You must offer one of the following four options: • Pre-Tax Benefit – allow employees to exclude their transit/carpool expenses from taxable income, up to $130 per month • Employer-Provided Subsidy – Provide a subsidy to reduce or cover employees’ monthly transit costs, up to $75 per month • Employer-Provided Transit – Provide a free or low-cost transit service for employees, such as a bus, shuttle or vanpool service • Alternative Commuter Benefit – Provide an alternative commuter benefit that is effective in reducing single-occupancy commute trips as the previous 3 options. VTA is ready to meet with you to discuss transit serving your worksite and schedule a transit fair for employees. For more information, please visit vta.org or call us at (408) 321-5825 to schedule a meeting. Please contact VTA partners Edenred at (415) 265-3140 or Rideshare 511 at (408) 321-5948 to start your program. NEW BAY AREA COMMUTER BENEFITS PROGRAM: VTA WANTS TO BE YOUR EMPLOYEES’ CHOICE! SAVINGS AT A GLANCE For Employees Federal Income Tax Savings $390 FICA Savings $120 State/City Income Tax Savings $94 Total Annual Employee Savings $604 Transit (max $130)* * based on a 25% tax bracket (most common) and FY 2014-IRC Section 132(f) For Employers Social Security (FICA) $97 Medicare (FICA) $23 Total Annual Employers Savings $120 Transit (max $130)** ** based on an employee earning < $117,000 per year and FY 2014-IRC Section 132(f)
  • 3. Light Rail with Wi-Fi Light Rail travels through San Jose, Santa Clara, Sunnyvale, Mountain View, Milpitas, Campbell and Los Gatos connecting with VTA’s network of buses throughout Santa Clara County and other regional service. Express Buses with Wi-Fi, Reclining Seats and Reading Lights A network of more than 70 routes cover 2,300 miles throughout Santa Clara County. Express buses link residential neighborhoods with major employment centers for fast, direct commuting. Rapid 522 VTA’s Rapid 522 supplements VTA Bus Line 22 service along the Alameda/El Camino Real/Santa Clara Street/Alum Rock Avenue corridor. The corridor is the backbone of the VTA bus network, carrying over 20,000 daily riders, or 20% of VTA’s bus ridership. Rapid 522 provides faster, more frequent, and more direct service along the 26-mile route through the use of state-of-the-art technology and service enhance- ments that include bus signal priority, queue-jump lanes and headway- based schedules. Limited Stop Line 323 Bus Line 323 provides direct connections to popular destinations: • De Anza College • Vallco Shopping Mall • Santana Row • Valley Fair Mall • San Jose Convention Center • Downtown San Jose • San Jose State University With service every 15 minutes from 6:30 a.m.–6:30 p.m., Monday – Friday, and limited stops to reduce travel time, riding VTA is more convenient than ever. Here are a few VTA services that are near you:
  • 4. Maria Cambra Sales & Promotions Supervisor (408) 321-5825, maria.cambra@vta.org Market Coverage VTA serves residents of the 15 cities in Santa Clara County including Campbell, Cupertino, Gilroy, Los Altos, Los Altos Hills, Los Gatos, Milpitas, Monte Sereno, Morgan Hill, Mountain View, Palo Alto, San Jose, Santa Clara, Saratoga and Sunnyvale. 1405-9463 Light Rail Station Poster Take-One Article Bus & Light Rail Interior Carcard VTA's visibility and marketing power will promote your business to Santa Clara county residents and visitors, offering you a cost-effective new approach for your next marketing campaign. Light Rail Exterior Wrap VTA ADVERTISING VALUES Product Rate Bus Exterior - King $715 Bus Exterior - Queen $450 Bus Exterior - Tail $425 Bus Exterior - Wrap $7,500 Bus & Light Rail Interior Carcards $30 Light Rail Exterior - King $715 Light Rail Exterior - Queen $450 Light Rail Exterior - Center Stage $900 Light Rail Exterior - Wrap $15,000 Light Rail Station Poster $50 VTA Take-One Newsletter Article $100 Light Rail Station Take-Over* Varies Floor Graphics (Light Rail station Placement) $300 In addition to our transit service, have you considered the great value of advertising with VTA?