Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Chris Hamilton Arlington County, Virginia USA  Division of Transportation Arlington’s Car-Free Diet Making an Impact for  ...
Arlington, Virginia USA <ul><li>66 sq. km. (26 sq. miles) in area including federal lands </li></ul><ul><li>Located in the...
Population and Employment 2009 Population:  209,300 2009 Employment: 206,800
Development Characteristics T <ul><li>42 million sq. ft. of office space, 38 million sq. ft. in Metro station areas with 4...
Transportation Facilities <ul><li>1,822 lane-kilometers of primary and secondary streets </li></ul><ul><li>32 lane-km. of ...
Transportation Facilities <ul><li>57 km. of multi-use trails </li></ul><ul><li>32 km. of on-street bike lanes </li></ul><u...
Transportation System Use <ul><li>> 7 million vehicle-kilometers of travel per day  </li></ul><ul><li>200,000 Metrorail bo...
Three Keys for Transportation Success High Density, Mixed-Use Development In Transit Corridors Bike, Walk and Transit Faci...
The Challenge <ul><ul><li>Over the next 20 years Arlington will add 35,000 residents and 50,000 workers. How do we accommo...
The Solution More people are going to have to choose transportation option to driving like biking, walking and transit. Ev...
Car-Free Diet Campaign Themes <ul><li>Save money. </li></ul><ul><li>Improve your health. </li></ul><ul><li>Clean our envir...
Car-Free Diet  Campaign Ingredients <ul><li>Promote ALL options.  </li></ul><ul><li>Give people choices. </li></ul><ul><ul...
Car-Free Diet  Campaign Elements <ul><li>Direct Mail </li></ul><ul><li>Bike and Walk Maps </li></ul><ul><li>Transit Maps <...
Car-Free Diet Campaign Elements “ How To Live Well Without Owning A Car: Special Arlington Virginia Edition”  by Chris Bal...
CarFreeDiet.com <ul><li>Focus of the marketing campaign is to drive people to CarFreeDiet.com </li></ul><ul><li>Interactiv...
CarFreeDiet.com <ul><li>The Car-Free Diet Calculator </li></ul><ul><li>Input info about yourself,  vehicle, commute and ot...
CarFreeDiet.com <ul><li>The Car-Free Diet Calculator: </li></ul><ul><li>Your results in money spent, CO2 emissions and cal...
CarFreeDiet.com <ul><li>The Car-Free Diet Calculator: </li></ul><ul><li>Compare how you’d do versus changing trips to biki...
Question <ul><li>Why isn’t this just another clever advertising campaign? </li></ul><ul><li>Why are we convinced it will w...
Answer: TDM Support Tools <ul><li>It is and will work because it is backed up by TDM support tools that make it stick. </l...
Car-Free Diet TDM Support Tools <ul><li>580 employer clients, 131,000 employees – 67% provide transit benefit  </li></ul><...
Car-Free Diet TDM Support Tools Retail Commuter Stores in Ballston, Rosslyn, Crystal City, Shirlington and one mobile stor...
Car-Free Diet TDM Support Tools Customer Information Call/Fulfillment Center. <ul><li>703.228.RIDE transit phone </li></ul...
Car-Free Diet TDM Support Tools Distribution & Bus Stop Info Warehouse   <ul><li>Distributed 550,000 transit schedules, bi...
Car-Free Diet TDM Support Tools Internet Services: CommuterPage.com, CommuterDirect.com, ArlingtonTransit.com, BikeArlingt...
Car-Free Diet TDM Support Tools Special Initiatives: BikeArlington, WALKArlington, and Arlington Carshare
Car-Free Diet TDM Support Tools More Marketing Beyond Arlington’s Car-Free Diet  “ Umbrella” Campaign  <ul><li>iRide Teen ...
Car-Free Diet TDM Support Tools TDM for Site Plan Development   <ul><li>113 site plan buildings with TDM </li></ul><ul><li...
Car-Free Diet TDM Support Tools Research Program:  www.commuterpage.com/research   <ul><li>Multi-year process to assess pe...
Research Says Car-Free Diet  TDM Support Tools Work Satisfaction with the Transportation System & Services improves reside...
Research Says Car-Free Diet  TDM Support Tools Work Higher satisfaction with the Transportation System & Services improves...
Research Says Car-Free Diet TDM Support Tools Have Impact <ul><li>38,000 trips reduced throughout each day </li></ul><ul><...
Research Says Car-Free Diet TDM Support Tools Have Impact Shifts to non-drive alone modes and reduced VMT also help meet e...
The benefits of putting your community on the Car-Free Diet Travel  – Vehicle trips, VMT reduced Environmental  – Emission...
How can your community go on the Car-Free Diet and receive similar benefits? Www.CarFreeDiet.com/Mendrisio Thank you and G...
Upcoming SlideShare
Loading in …5
×

Final Accs Mendrisio Arlingtons Car Free Diet Presentation 05 08 09 Final

448 views

Published on

Presentation about Arlington\'s Car Free Diet and TDM Program at the Mendrisio Switzerland Mobiliti Conference May 8, 2009

  • Be the first to comment

  • Be the first to like this

Final Accs Mendrisio Arlingtons Car Free Diet Presentation 05 08 09 Final

  1. 1. Chris Hamilton Arlington County, Virginia USA Division of Transportation Arlington’s Car-Free Diet Making an Impact for Business and Quality of Life
  2. 2. Arlington, Virginia USA <ul><li>66 sq. km. (26 sq. miles) in area including federal lands </li></ul><ul><li>Located in the core of the Washington region (over 5 million residents, 3 million jobs and 3,000 sq. km. of urbanized area) </li></ul><ul><li>At the confluence of major regional multimodal transportation facilities </li></ul><ul><li>Location for significant regional and federal facilities such as National Airport and the Pentagon </li></ul>
  3. 3. Population and Employment 2009 Population: 209,300 2009 Employment: 206,800
  4. 4. Development Characteristics T <ul><li>42 million sq. ft. of office space, 38 million sq. ft. in Metro station areas with 4 million sq. ft. of supporting retail & services </li></ul><ul><li>99,190 housing units (over 38,000 in Metro station areas) </li></ul><ul><li>Over 5,600 housing units and 1.9 million sq. ft of commercial office and retail space under construction </li></ul>
  5. 5. Transportation Facilities <ul><li>1,822 lane-kilometers of primary and secondary streets </li></ul><ul><li>32 lane-km. of HOV facilities </li></ul><ul><li>19 km. of Metrorail lines and 11 stations </li></ul><ul><li>Commuter rail with one station </li></ul><ul><li>Extensive regional and local bus service with seven intermodal transfer locations </li></ul><ul><li>Expanding car-share program (4,500 members, 80 cars at transit stations) </li></ul><ul><li>A major airport with over 15 million passengers per year </li></ul>Transit Options Map
  6. 6. Transportation Facilities <ul><li>57 km. of multi-use trails </li></ul><ul><li>32 km. of on-street bike lanes </li></ul><ul><li>57 km. of marked bike routes </li></ul><ul><li>Over 3 km. of bike facilities added annually </li></ul><ul><li>Sidewalks on both sides of primary streets and on one side of most secondary streets </li></ul><ul><li>Over 3 km of new sidewalks added annually </li></ul>Bike and Walk Options Map
  7. 7. Transportation System Use <ul><li>> 7 million vehicle-kilometers of travel per day </li></ul><ul><li>200,000 Metrorail boardings/alightings </li></ul><ul><li>> 40,000 bus trips </li></ul><ul><li>> 3,000 commuter rail boardings/alightings </li></ul><ul><li>Expanding car-share use </li></ul><ul><li>> 160,000 transit-related walking trips </li></ul><ul><li>Increasing bike commute trips </li></ul><ul><li>Increasing non-transit walking and biking activity </li></ul>
  8. 8. Three Keys for Transportation Success High Density, Mixed-Use Development In Transit Corridors Bike, Walk and Transit Facilities & Services ACCS: Transportation Demand Management 1. Infrastructure Invest in bike, walk and transit facilities 2. Smart Growth Planning Focus high-density, mixed-use development in transit corridors 3. Transportation Demand Management (TDM) Help people learn about and use option.
  9. 9. The Challenge <ul><ul><li>Over the next 20 years Arlington will add 35,000 residents and 50,000 workers. How do we accommodate growth and prosperity with no more roads capacity? </li></ul></ul>Residents Workers Commuters
  10. 10. The Solution More people are going to have to choose transportation option to driving like biking, walking and transit. Everyone needs to go on a diet. Arlington’s Car-Free Diet.
  11. 11. Car-Free Diet Campaign Themes <ul><li>Save money. </li></ul><ul><li>Improve your health. </li></ul><ul><li>Clean our environment. </li></ul>
  12. 12. Car-Free Diet Campaign Ingredients <ul><li>Promote ALL options. </li></ul><ul><li>Give people choices. </li></ul><ul><ul><li>Bike </li></ul></ul><ul><ul><li>Walk </li></ul></ul><ul><ul><li>Bus </li></ul></ul><ul><ul><li>Subway </li></ul></ul><ul><ul><li>Train </li></ul></ul><ul><ul><li>Carshare </li></ul></ul><ul><ul><li>Telework </li></ul></ul>
  13. 13. Car-Free Diet Campaign Elements <ul><li>Direct Mail </li></ul><ul><li>Bike and Walk Maps </li></ul><ul><li>Transit Maps </li></ul><ul><li>How-To Information </li></ul><ul><li>Traditional Media Ads </li></ul><ul><li>New (Social/Web 2.0) Ads </li></ul><ul><li>Events, Seminars and Expos </li></ul>
  14. 14. Car-Free Diet Campaign Elements “ How To Live Well Without Owning A Car: Special Arlington Virginia Edition” by Chris Balish
  15. 15. CarFreeDiet.com <ul><li>Focus of the marketing campaign is to drive people to CarFreeDiet.com </li></ul><ul><li>Interactive Web Site with Web 2.0/Social Media Tools </li></ul><ul><ul><li>Car-Free Diet Blog </li></ul></ul><ul><ul><li>Sharing Tools </li></ul></ul><ul><ul><li>Take the Challenge - Get Free Stuff </li></ul></ul>
  16. 16. CarFreeDiet.com <ul><li>The Car-Free Diet Calculator </li></ul><ul><li>Input info about yourself, vehicle, commute and other trips </li></ul>
  17. 17. CarFreeDiet.com <ul><li>The Car-Free Diet Calculator: </li></ul><ul><li>Your results in money spent, CO2 emissions and calories burned (back to campaign themes of money, environment and health) </li></ul>
  18. 18. CarFreeDiet.com <ul><li>The Car-Free Diet Calculator: </li></ul><ul><li>Compare how you’d do versus changing trips to biking, walking or transit, one or seven days a week. </li></ul><ul><li>Get your personal diet plan </li></ul>
  19. 19. Question <ul><li>Why isn’t this just another clever advertising campaign? </li></ul><ul><li>Why are we convinced it will work? </li></ul>
  20. 20. Answer: TDM Support Tools <ul><li>It is and will work because it is backed up by TDM support tools that make it stick. </li></ul><ul><li>The TDM support tools make it easy for people to choose options to driving. </li></ul><ul><li>Research shows this is true. </li></ul>
  21. 21. Car-Free Diet TDM Support Tools <ul><li>580 employer clients, 131,000 employees – 67% provide transit benefit </li></ul><ul><li>391 residential clients, 59,700 units – 85% of market; 42 hotel clients </li></ul>Business to business assistance for employers, property managers and hotels through Arlington Transportation Partners
  22. 22. Car-Free Diet TDM Support Tools Retail Commuter Stores in Ballston, Rosslyn, Crystal City, Shirlington and one mobile store. <ul><li>250,000 annual customers </li></ul><ul><li>$8M in fare sales </li></ul><ul><li>National customer service award </li></ul>
  23. 23. Car-Free Diet TDM Support Tools Customer Information Call/Fulfillment Center. <ul><li>703.228.RIDE transit phone </li></ul><ul><li>Fulfills 30,000 phone, email and web inquiries annually </li></ul><ul><li>Generates $10M in fare sales via web </li></ul>
  24. 24. Car-Free Diet TDM Support Tools Distribution & Bus Stop Info Warehouse <ul><li>Distributed 550,000 transit schedules, bike and walk maps last year </li></ul><ul><li>Placed info at 460 bus stops </li></ul><ul><li>Installed 150 “take one” info displays </li></ul>
  25. 25. Car-Free Diet TDM Support Tools Internet Services: CommuterPage.com, CommuterDirect.com, ArlingtonTransit.com, BikeArlington.com, WALKArlington.com and more <ul><li>3,500 visitors per day </li></ul><ul><li>Citation from Dr. Gridlock as “region’s best transportation resources” </li></ul>
  26. 26. Car-Free Diet TDM Support Tools Special Initiatives: BikeArlington, WALKArlington, and Arlington Carshare
  27. 27. Car-Free Diet TDM Support Tools More Marketing Beyond Arlington’s Car-Free Diet “ Umbrella” Campaign <ul><li>iRide Teen Transit, Bike/Walk Initiative </li></ul><ul><li>Metrobus marketing, Pike Ride, 9S, 38B </li></ul><ul><li>ART marketing; CommuterDirect.com </li></ul>
  28. 28. Car-Free Diet TDM Support Tools TDM for Site Plan Development <ul><li>113 site plan buildings with TDM </li></ul><ul><li>Annual contributions for 30 years </li></ul><ul><li>Bike racks, bike cages, showers & lockers </li></ul><ul><li>Incentives like transit passes & carshare </li></ul>
  29. 29. Car-Free Diet TDM Support Tools Research Program: www.commuterpage.com/research <ul><li>Multi-year process to assess performance in customer satisfaction and measure impacts of behavior change </li></ul>
  30. 30. Research Says Car-Free Diet TDM Support Tools Work Satisfaction with the Transportation System & Services improves residents quality of life. C-1: How would you rate the overall quality of life in Arlington County? Source: 2006 Arlington Resident Transportation Study How to Read This Chart: Proportions reported are those rating the quality of life favorably. Example: 85% of those less than very satisfied w/ trans. system rate quality of life favorably. 9-point lift
  31. 31. Research Says Car-Free Diet TDM Support Tools Work Higher satisfaction with the Transportation System & Services improves positive ratings of Arlington as a business location. How to Read This Chart: Proportions reported are those giving favorable ratings to locating a business in Arlington. Example: 96% of those satisfied w/ trans. system rate Arlington as a good place to locate a business. Q9: Considering all factors that are important to your organization as a place to locate your business, how would you rate Arlington County? Source: 2007 Arlington Business Leaders Study
  32. 32. Research Says Car-Free Diet TDM Support Tools Have Impact <ul><li>38,000 trips reduced throughout each day </li></ul><ul><li>542,000 daily VMT eliminated </li></ul>AM Commute Comparisons
  33. 33. Research Says Car-Free Diet TDM Support Tools Have Impact Shifts to non-drive alone modes and reduced VMT also help meet environmental goals and reduce Arlington’s carbon footprint. <ul><li>In 2008, Car-Free Diet TDM Support Tools reduced: </li></ul><ul><ul><li>65,000 kilos (65 tons) of NOx </li></ul></ul><ul><ul><li>40,000 kilos (40 tons) of VOC </li></ul></ul><ul><ul><li>6.4M kilos (6,400 tons) of CO2 </li></ul></ul>
  34. 34. The benefits of putting your community on the Car-Free Diet Travel – Vehicle trips, VMT reduced Environmental – Emissions, carbon footprint reduced Energy – Gasoline conserved Quality of life – More attractive community Economic vitality – Business satisfaction, growth System performance – Reduced delay, mitigation of congested locations Social benefits – Enhanced health, enhanced access, mobility
  35. 35. How can your community go on the Car-Free Diet and receive similar benefits? Www.CarFreeDiet.com/Mendrisio Thank you and Grazie!

×