EssayPaper Rubric The following rubric will be used to.docx

Essay/Paper Rubric
The following rubric will be used to evaluate your writing
sample. When preparing your document, please
follow the Five C’s of Effective Writing. Make your writing:
Clear, Concise, Correct, Courteous, and
Comprehensive.
Excellent
Good
Needs Improvement
Unacceptable
Score
Content
(10 points

possible)
The essay illustrates
exemplary understanding
of the course material by
thoroughly and correctly:
(1) addressing the relevant
content; (2) identifying
and explaining all of the
key concepts/ideas; (3)
using correct terminology;
(4) explaining the
reasoning behind key
points/claims; and (5)
(where necessary or
useful) substantiating
points with several
accurate and original
examples.
(10 points)
solid understanding of
the course material by
correctly: (1) addressing
most of the relevant
content; (2) identifying
and explaining most of
the key concepts/ideas;
(3) using correct
terminology; (4)
explaining the reasoning
behind most of the key
points/claims; and (5)
(where necessary or
useful) substantiating

some points with
accurate examples.
(9 points)
rudimentary understanding
of the course material by:
(1) mentioning, but not
fully explaining, the
relevant content; (2)
identifying some of the key
concepts/ideas (though
failing to fully or accurately
explain many of them); (3)
using terminology, though
sometimes inaccurately or
inappropriately; and (4)
incorporating some key
claims/points, but failing to
explain the reasoning
behind them (or doing so
inaccurately).
(7 points)
The essay illustrates poor
understanding of the
course material by (1)
failing to address or
incorrectly addressing the
relevant content; (2)
failing to identify or
inaccurately
explaining/defining key
concepts/ideas; (3)
ignoring or incorrectly
explaining key

points/claims and the
reasoning behind them;
and (4) incorrectly or
inappropriately using
terminology.
(3 points)
Reasoning
(10 points
possible)
The essay reflects expert
reasoning by:
(1) synthesizing material;
(2) making connections
between relevant
ideas/claims/points; (3)
presenting an insightful
and thorough evaluation
of the relevant issue or
problem; (4) identifying
and discussing important
nuances in the relevant
material; and (5)
identifying and discussing
key assumptions and/or
implications.
(10 points)

The essay reflects fairly
strong reasoning by:
(1) synthesizing material,
(2) making appropriate
connections between
some of the key
ideas/claims/points; (3)
accurately evaluating the
issue/problem; and (4)
identifying ad discussing
key assumptions and/or
implications.
(9 points)
The essay reflects basic
reasoning by:
(1) synthesizing some of
the material, though
remains vague and
undeveloped; (2) making a
few connections between
ideas/claims/points, but
ignoring or inaccurately
connecting others; (3)
evaluating the
issue/problem at a very
basic/superficial level; and
(4) ignoring assumptions
and implications.
(7 points)
The essay reflects
substandard or poor
reasoning by: (1) failing to
synthesize the material or
doing so inaccurately; (2)

failing to make
connections between
ideas/claims/points or
doing so inaccurately; and
(3) failing to evaluate the
issue or problem.
(3 points)
Writing,
Grammar
and
Mechanics
(5 points
possible)
The essay is clear, and
concise as a result of: (1)
appropriate and precise
use of terminology; (2)
absence of tangents and
coherence of thoughts;
and (3) logical
organization of ideas and
thoughts. (4) complete
sentences, free of spelling
errors and uses correct
grammar, (5) follows
correct formatting style,
(6) falls between the
minimum and maximum
page requirement.

(5 points)
The essay is mostly clear
as a result of: (1)
appropriate use of
terminology and minimal
vagueness; (2) minimal
number of tangents and
lack of repetition; and (3)
fairly good organization
(4) complete sentences,
few spelling errors and
grammar mistakes, (5)
follows correct
formatting style with
minimal mistakes, (6)
falls between the
minimum and maximum
page requirement.
(3 points)
The essay is often unclear
and difficult to follow due
to: (1) some inappropriate
terminology and/or vague
language; (2) ideas
sometimes being
fragmented, wondering
and/or repetitive; and (3)
poor organization. (4)
incomplete sentences, has
spelling errors and uses
acceptable grammar, (5)
barely follows correct
formatting style, (6) does
not fall between the

minimum and maximum
page requirement.
(2 points)
The essay does not
communicate ideas/points
clearly due to: (1)
inappropriate use of
terminology and vague
language; (2) reliance on
disjointed and
incomprehensible
thoughts and clauses; and
(3) lack of recognizable
organization. (4) no
sentence structure, many
spelling errors and
unacceptable grammar, (5)
does not follow correct
formatting style, (6) does
not fall between the
minimum and maximum
page requirement.
(0 points)
Total /25
Evaluation Criteria
Outstanding: (22-25)
The essay/paper demonstrates superior application of

communication concepts and principles
outlined in the readings and exercises. The assignment does not
contain errors in content,
reasoning, writing, grammar and mechanics.
Above Average: (20-22)
The essay/paper demonstrates above average application of
communication concepts and
principles outlined in the readings and exercises. The
assignment has a few minor content,
Needs Improvement: (15-20)
The essay/paper demonstrates satisfactory application of
communication concepts and
principles outlined in the readings and exercises. The
assignment has a moderate number of
errors in content, reasoning, writing, grammar and mechanics.
Poor: (1-14)
The essay/paper has an inconsistent application of
communication concepts and principles
outlined in the readings and exercises and/or has frequent and
serious errors in content,
Incomplete: (0)
The essay/paper was not submitted before the due date and/or
was not completed according
to the published instructions.
Running Head: NETFLIX
1
NETFLIX
6
Netflix

Student’s Name
Student’s Affiliation
Identify the company's mission statement.
Netflix’s mission statement states that ‘Netflix’s core strategy
is to grow our streaming subscription business domestically and
globally. We are continuously improving the customer
experience, with a focus on expanding our streaming content,
enhancing our user interface and extending our streaming
service to even more Internet-connected devices, while staying
within the parameters of our consolidated net income and
operating segment contribution profit targets
Identify the company's vision statement.
Netflix’s vision statement is to become the best global
entertainment distribution service. To license entertainment
content around the world, creating markets that are accessible to
film makers and helping content creators around the world to
find a global audience.
Explain what role these have in the way the business operates.
The success of any company is based on adherence to its
foundations. The foundation of any company is structured on
the mission and vision statement that guided its ‘birth’. Any
deviation from the foundation leads to loss of authenticity.
Netflix is an entertainment company that focuses on providing
its customers with high quality entertainment at all times.
Since its inception in the year 1997, the company has made a lot
of progress in terms of service delivery. As of the year 2010,
Netflix provided services to about 125 million people in over
190 countries (Sundet & Bakøy, 2017). This huge success is
attributed to Netflix’s adherence to its vision and mission.
The vision and mission affect Netflix’s operations in the
following ways;

Netflix has ventured into investment in real estate. In 2016, the
company assigned funds that were directed towards building its
own studios. The decision to build actual offices/studios where
customers can access Netflix personnel was meant to help
improve customer services. The mission statement clearly
indicates that the company is focused on improving customer
service. When people have accessible tangible offices that they
can visit when seeking services, they tend to trust a company
more. This is because the human mind tends to trust tangible
things compared to virtual things. By building offices in
different parts of the world, Netflix became more reliable and
dependable.
The vision statement contains a clause that states ‘to focus on
expanding our streaming content.’ Since the year 2016, Netflix
changed its operation system of specifically providing TV series
and movies that the company had obtained streaming rights.
Netflix took up a new channel of providing original content so
as to improve the quantity and quality of movies and TV series
that viewers can access. Provision of original content on
Netflix has helped increase the number of Netflix subscribers.
The mission statement states that the company’s aim is to
become the best global entertainment distribution service. As of
the year 2018, Netflix already operates its own CDN called
Open Connect (Jenner, 2016). The system enables the company
to provide better streaming services when compared to other
companies in the same industry.
Evaluate whether the company's actions seem to align with their
vision and mission statements.
An analysis on the above mentioned strategies proves that
Netflix has aligned itself to its mission and vision in the
following ways;
Building Netflix offices has helped assure Netflix customers

that their queries can be addressed whenever they need help.
This is a sure step towards meeting the mission statement goals.
Adopting a CDN of its own has helped ensure that people have
better streaming experiences. Unique streaming experiences are
one of the major responsibilities that the company has
committed itself to in its vision statement.
The above examples prove that the company has made a lot of
progress in working towards meeting all the standards outlined
in the two company policies.
Examine how the mission and vision of the organization might
affect or guide you as an employee or manager in the company.
As a Netflix employee, my operations within the company will
be greatly affected by Netflix’s mission and vision. Some of the
ways in which my operations will be regulated include;
Provision of high quality services- Both the mission and vision
of the company requires that customers are provided with high
quality services (Daidj & Egert, 2018). If assigned duties in the
new Netflix offices, my interaction with the customers will have
to reflect good customer service. The kind of interaction that I
have with them will determine how satisfied they are.
Although the company focuses on going global, its mission
dictates that its operations lie within its consolidated net
income. This clause implies that I need to ensure that I do not
go overboard when it comes to spending the company’s
finances. Every investment/expenditure that I incur on behalf of
the company has to be within the company’s financial
capability.
From its vision, it’s clear that Netflix is a global company. The
manner in which international companies operate is different
from what happens in local companies. The kind of planning
that is done has to be one that is acceptable to different viewers
and in different cultures. Being insensitive to culture and
viewer types can lead to the loss of customers.

Analyze what you think would be the effect if the company did
not have a mission statement
Without rules, chaos arise in organizations. Netflix would be in
chaos if it did not have a mission statement to govern its
operations. Managers in the company would have no idea on
which direction they need to steer their subordinates.
The company would not have a well-defined goal of improving
customer service. Maybe the company would be a bit sluggish
in working on improving the services that it provides. Having a
mission statement makes it a reality that the company has to
work towards obtaining.
The mission statement helps classify Netflix as an international
company. Without the mission statement, the company would
not work on establishing its business points all over the world.
References
Jenner, M. (2016). Is this TVIV? On Netflix, TVIII and binge-
watching. New media & society, 18(2), 257-273.
Daidj, N., & Egert, C. (2018). Towards new coopetition-based
business models? The case of Netflix on the French
market. Journal of Research in Marketing and Entrepreneurship.
Sundet, V. S., & Bakøy, E. (2017). ‘Remember, it’s just
television’: Rubicon TV and the Commercialisation of
Norwegian Television. VIEW Journal of European Television
History and Culture, 6(11), 53-69.
Running Head: Strategic Plan
1
Strategic Plan
3
Strategic Plan
Julie Aranda
BUS/475

5/13/2018
J. Risner
Strategic Plan
Proposal of a New Division
Creating a new division within an existing company, primarily
based on a new service or product enables that particular
company market different services and products. In essence, the
core business of a company is the launching point for a new
business opportunity. A company that bears a strong
understanding and apprehension of its market can likewise
identify service or product gaps it conceives it can fill in its
market. In regard to these opportunities and demands, a
business has to determine if compatible synergies exist between
the proposed new services or products and its core business
(Niyogi, 2016).
Consequently, starting a new division require careful planning
and thought. It requires a significant commitment of the
resources of a company, including capital expenditures,
technology, and manpower. It is all the same essential to
research thoroughly for an opportunity when devising a business
case as well as formulate clear mission, vision, value and
strategy statements. In addition, the new division ought to be
counted as a long-term consignment to the customers as it will
prescribe customer loyalty as well as build a brand image the
company assays to establish respectively.
In this respect, the context focuses on Netflix and its inspiration
of creating smart glasses, an optical wearable device made in
the form of a pair of glasses that is mounted on the head. Smart
glasses technology employs the android mechanism that directly
displays information in the field of vision of the user. The smart
glass brings a suitable technology alongside a computer
display/screen in front of the eyes of the user so as to present

real-time data from a background information system. The
display as such can be either be projected on the lens of the
glasses or can be in form of a separate component that is
focused to the user’s eyesight. The user can swimmingly
observe the environment free from any kind of distractions
when he does not employ the information that is provided by the
“smart glasses”.
The mission statement of the Netflix smart glass division states,
“Innovation is the Future with Augmented Reality.” This device
will be innovational as everyone has a cell phone apparently,
most probably, a smartphone. Their relevant applications, as
well as diverse portable terminals, are presently basic
equipment for the mobile workers. But then wearable
technology corresponds the next developmental stage, where
devices seamlessly glide by and using these devices is eyes free
and much easier with hands.
The Netflix innovational smart glass features a sleek design that
is much lighter and informs real-time data with accurate visual
perception to the users. Its aerodynamic design allows them to
be either easily portable or otherwise integrated to clothing.
With the smart glass technology, it poses no difficulty to
provide variable additional and accurate information for a
mobile user without agitating the actual work or rather the
workflow.
The division will address the needs of the customers as well as
enable the company achieve a competitive advantage. The
eyewear technology Netflix assays at exploring layers
information onto the user’s outlook in a much more effective
manner. Being of different opinions from the virtual reality
headsets, the smart glasses grant users a sense of digital and
physical worlds conclusively, furnishing a much more innate
experience. This is answers through either an Augmented
Reality technology, (AR Technology), an Optical Head-

Mounted Display (OHMD), or by HUD, (Heads Up Display
Glasses). The smart glass technology also offers a competitive
advantage through its differentiation mechanism in terms of
design and adaptability across different platforms apart from the
film industry as it caters for real-time video streams that can be
applied across various domains.
The new division’s vision aims at “Edging out technology for
prominent solutions”. Consequently, Netflix business model
seeks at ascertaining high-value customers, delivering
significant margins as well as offering substantial value to
customers. In this regard, the division follows the subscription
model or the recurring revenue model as mostly perceived. With
this kind of model, the objective is to batten down the users on
a long-term contract in order for them to continue using the
product considerably into the future. In the subscription model,
customer loyalty and retention are the primary goals for the
company given that the customer acquisition costs can be high.
When correctly employed, the recurring revenue model bears
many benefits, including measurable and predictable revenue,
higher customer retention levels, increasing profit and sales
margins and access to growth. In terms of predictable revenue
streams, the recurring revenue model will cater for measurable
and predictable monthly revenue as users will be paying for
using the service or product probably on a long-term basis.
This, therefore, allows the company predict its income on a
monthly basis.
With regard to higher customer retention, the company will
generally register a higher rate of customer retention compared
to those that do not engage this kind of model. In the main, the
model boosts company sales and with long-term subscriptions,
sales are constantly made regularly on a monthly basis. Netflix
therefore only needs to retain its customer pool by keeping them
engaged and happy with the product it offers. Moreover, the

model ensures growth as the model is scalable. At one time
when a user is locked into the subscription over a certain period
of time, the company can therefore grow and expand at a faster
rate mainly by the fact that the company does not need to spend
time on customer retention.
The vision, mission, and value of the new division consequently
align with Netflix’s mission and vision of “becoming the best
global entertainment distribution service, licensing
entertainment content around the world, creating markets that
are accessible to filmmakers and helping content creators
around the world to find a global audience” according to the
company’s listings. The new division vision, mission, and value
ensure this by identifying the user image as well as meeting
their needs while supporting the content vision and mission.
From that fact, having a content vision and mission is key in
aligning the new division to the overall mission, vision and
values respectively. These values as such cater for further
clarification pertaining the principles which guide the company
in its daily activities and decisions.
Netflix values productivity, judgment, intelligence, honesty,
creativity, reliability, selflessness, communication, and passion.
In addition, vision, mission, and values guide the strategic
direction of the division by defining the core strategic direction.
Netflix cannot devise a strategic plan without necessarily
identifying the vision, mission, and values statements. By
formulating ethical and strong values that stand as the
foundation, a mission can thence be stated. A mission, on the
other hand, helps customers and employees understand what the
company is all about.
A mission consequently assists the company move toward its
ultimate objective or goal of what the end ought to look like
when the company achieves its mission and by understanding
and identifying how the vision, mission, and values, interact

with one another, the division can, therefore, contrive a
successful and well-designed strategic plan that engages a
competitive advantage (Hagemann, Maketa & Vetter, 2017).
In the circumstances of social responsibility, culture, and
ethics, the new division ensures technological interventions that
facilitate decision making, deliberation, and formation of norms
and knowledge for this emergent technology. Customers expect
fair, courteous and professional treatment form the employees.
Social responsibility and ethical treatment, therefore, is
important to customers. Providing on-site assistance, education
and training to customers bestow an additional value where
competitors cannot be in a position provide. Through a diversity
of perspectives, the division assays at engaging and seeking out
a diverse set of experiences and perspectives for the employees
as far as culture and ethics are concerned. The division also
considers the crucial role of partnerships and collaboration
among the employees which creates teamwork and social
responsibility.
Furthermore, social responsibility starts at the leadership level.
This prescribes responsible leadership which is maintaining
focus and boldness and a pragmatic approach to both efforts and
thoughts to ensure improvements. In this respect, the upper
management will, therefore, need to ascertain if the division
supports the overall corporate strategy. They need a firm
business case that has a clear market analysis opportunity,
consumer and market trends, the regulatory and legal
environment, personnel, operational issues and financials so as
to evaluate the opportunity effectively. Defining the required
elements for success apparently will help the upper management
team determine whether or not they are willing to invest in the
division.
References

Niyogi, S. (2016). Lean customer engagement.
Hagemann, B., Maketa, J., & Vetter, S. (2017). Leading with
vision: The leader's blueprint for creating a compelling vision
and engaging the workforce.
Running Head: Strategic Plan Part II
1
Strategic Plan Part II
2
Julie Aranda
BUS/475
5/17/18
SWOTT Analysis
SWOTT Table
Factor
Strength
Weakness
Opportunity
Threat
Trend
Industry changes
The smart glass new division is technobabble which allows it be
receptible to industry changes
The technology bound to the new division is less versatile
The new division paves way for new employment across
different domains
The technology is limited in terms of use
Transform applications in industrial and enterprise sectors.
Legal and Regulatory

The new division is legally asserted
The division faces litigation to determine and enforce
legal rights
Establish patent rights that grant rights and privileges
Potential legal proceedings
Provision of new legal and regulatory policies favoring the
division
Global
Global acceptance
Criticism from non-technocrat regions
Wide acceptance globally
Limited at a global perspective
Global receptibility
Economic
The division ameliorates economic expansion
Limited economic resources
Establishing brand comportment
Hapless economic conditions
Paves way for a solid path to economic progress
Technological
Cutting edge technology
Smaller gadget
Revamp android system, one of a kind
Limited in technological advances
Potentials to capture the market and enhance superiority
Innovation
Has a receptive innovational team
Lacks debut in terms of innovation
Expounding innovational research
Arising similar designs
Bound to innovation, creating real time feedback
Social
Adaptaptability
Not widely acceptable
Potentially more fashionable
Privacy concerns

Open to the creation of more discreet models
Environmental
The technology is winged to adapt to the environment
Poor real-time perception
Various application and reception as regards to the environment
Emerging environmental concerns
Competitive Analysis
Remains a dominant division within the industry
Threats brought about by emergent companies
Cutting edge features distinct to the brand
Cutting edge features from competitors distinct to the brand
Compertition has risen over the last few years
Factor
Strength
Weakness
Opportunity
Threat
Trend
Strategy
The division has a clearly defined response strategy
Poor team coordination
Assailable strategy employment
Future unstable prospects
Continuous healthy structure in terms of strategy
Structures
Expansive structure
Limited resources
Open to planning implementation
Health hazards
Ensuring business venturing and receptive outlook into the
future
Processes and Systems
Advanced processes and systems
Poor implementation
Bound to expansion

Ever changing processes and systems
Marked by continuous change or effective action
Resources
Forefront advancement
Limited resources
Jo scheduling leading to resource minimization
Low adaptability rates as regards to resource minimization
Overarching resource optimization
Goals
Efficiency in AR, OHMD and HUD domain.
Delusive concepts
The ever-changing technology advancement
Hapless goal institution
Strategic Capabilities
Strategic management
Impulsive to errors
Strategic consistency
Slow adaptation of various strategies
Future strategic alignment prospects
Cultures
Innovational corporate culture
Lack of employee happiness
Gaps for the improvement of corporate culture
Job dissatisfaction due to lack of employee happiness
The maintenance of level-based corporate culture
Technologies
Cutting edge cellular technologies
Cellular technologies suffer network problems
Greater access to exceptional services
Network cramming
Prospects in augmentative reality
Innovations
Employs disruptive innovation
Upfront costs
Market expansion

Legal confounds
latest changes that keep up with competition
Intellectual Property
Enhance market value
Copyright manipulation
Product commercialization and licensing
Intellectual breaches
Redefining IP rights
Leadership
Established leadership team
Team coordination issues
Team building and task delegation
Loss of team management can be a deterring factor
Stable and well compensate leadership
Synopsis
Regardless of the SWOTT analyses, smart glass tech is
apparently a hugely exciting inferred concept. Within the
industry, there are many different products being produced
currently, which could well be placed under the innovational
constraints. Regarding, the economic, legal and regulatory
forces and trends, various discourses have been improvised
towards the eyewear technology. In this instance, Netflix needs
to follow through its implementation strategies so as to ensure
proper institution of the new division with regards to the smart
glasses technology.
In terms of economic forces, smart glass technology employs a
monopolistic competition. There are several companies within
the market products which sell similar but secreted products.
Each company encompasses a demand curve that bears a
negative slope as their products and services denote some
differences compared to their rivals. For example, if the smart
glass price increases, a decrease in demand is prevalent as
customers will prefer its competitive products from other firms
in a situation where when there are new competitors entering
the industry (Kurubacak, & Altinpulluk, 2017).

With legal forces, there is stringent regulation imposed by the
government, demanding strict attention to exceptional rules and
regulations. This mainly creates a logical framework in terms of
business operations. Within the smart glass industry, the rule-
based approach is often employed in order to streamline
business operation as well as increasing business efficiency.
The logical framework as such is created by the rules and
regulations of the government, which successively makes it
proficient in managing staff and avoid having the various
concern as regards to situational decisions or ethics. On the
contrary, the division will be restrained by its own regulations,
hence simplifying the decision-making process.
The organization essentially adapts well to these changes
through change management aligned with strategic management
and leadership. Change management is basically a set of
interventions and capabilities that cede the people-oriented face
of a change campaign. Successful change management mainly
targets leaders as well as engaging employees across the
organization, at the same time, adjusting key modifying
processes such as employee engagement and performance
management. This enables employees to make a positive
transition to new acceptable behaviors, hence sustaining the
benefits of the new division.
These adaptations are met by ensuring that the leadership team
entirely stand as a role model supposedly for the change.
Starting transformations to change from the top stand as a
manner of modeling new behaviors leaders ask their employees
to adopt as well as hold each another accountable for the
success of the initiative. When executives of the division talk
about creating a culture of performance, they are inclined to
demonstrate that particular culture through for example what
that culture entails.

Attending to the supply chain of the new division in the smart
glass creation, the flow starts from a material handling and
logistics software solution provider. In warehouses that build
large case pallets, the highest degree of development I term of
performance is driven by combining of Voice, WMS, and smart
AGVs. The software provider also caters to these technologies,
however, the company is presently conducting various tests with
others users so as to see if Voice solution replacement will
improve performance. Augmented reality wearable glasses may
outdo voice performance in distinct scenarios, first, if the
products require additional scans to capture serial or lot codes
as capturing the codes with a vision system is faster. Second,
the optimization of pallet building would credibly work far
better alongside the augmented reality glasses as compared to
other specified solution types. The supply chain mainly follows
the distinctive competencies, offering higher quality, excellent
service, lower cost and faster service than the competition.
Consequently, the new division has leveraged or rater
supplemented their superior product development as the core
competency. Marketing is channeled with the latest products as
regards to innovation such as tablets, smart watches multi-use
laptops among many others.
For the strategic plan development, the primary internal
organization consideration starts with strategic management.
Strategic managers have to recognize the current state of the
environment as well as their industry and furthermore, be in a
position to predict their future positions. Workforce issues have
to be taken to keen consideration as well as managers must
conceive the strengths and weaknesses of the workforce when
forging strategic plans. Highly skilled workforce pool can
adequately respond much differently as compared to an
unskilled workforce within the same change context. Company
politics and employee loyalty play a vital role in how proficient
the workforce is to the specific changes. A proficient workforce
with good creativity and innovation track record is well suited

for identity with, as well as taking charge of defined strategic
initiatives.
Based on the analysis, there are exceptional challenges the
company faces as regards to future prospects. Companies that
engage the smart glasses technology are fighting hard in the
maintenance and expansion of their ground. Despite the fact
that businesses are defining great workflow solutions via
eyewear technology, consumers will, all the same, have to delay
a bit a longer so as to reap the welfares of mass handiness and
usage. Be not mistaken as on the contrary, the promising public
consumer sector stands not a dupe for neglection. Quite the
contrary, this so happens as manufacturers have to overcome the
exception of attaining a harmonious balance within the division
so as to adjust wear ability and functionality at an approachable
cost (Jung, & Dieck, 2018).
References
IGI Global,, & Information Resources Management Association.
(2018). Wearable technologies: Concepts, methodologies, tools,
and applications.
In Kurubacak, G., & In Altinpulluk, H. (2017). Mobile
technologies and augmented reality in open education.
In Jung, T., & In Dieck, M. C. (2018). Augmented reality and
virtual reality: Empowering human, place and business.
Public Address Speech Analysis
4 @ 25 Points Each
The purpose of this assignment is to think about the speech as a
whole. Write a paper (A)

describing, (B) analyzing and (C) evaluating a speech. Each
analysis paper should be
written in essay format. Papers should be a minimum of 2-3
Pages (APA Format, Double
Spaced, Times New Roman 12-point Font, 1-inch margins). You
will be graded on
content and how well you understand the course material,
reasoning and how well you
synthesize material, as well as grammar and mechanics.
Items to address in each Analysis Paper:
• In the introductory paragraph briefly explain who is speaking
and why.
• In the body of the speech include:
- Describe the context of the event; an explanation of the
speeches historical
background; an explanation of the primary and secondary
audiences of the
speech; and an explanation of the structure of the speech.
§ What information is used? Facts? Opinions? Inferences? Is the
information adequate to meet the needs of the audience?
- Analyze at least three strategies used by the speaker to meet
the needs of
the audience at the event (audience analysis).
§ Who is the audience, what are the goals of the speaker and
how
does he or she seek to achieve them? Are their multiple

audiences?
Why is the particular audience important to the speaker?
- Evaluate the success of the event; what the purpose of the
speech was; if
the speakers’ purpose was achieved and how do you know if it
was
achieved.
§ How is language and emotion used to reach the audience? Is
the
speaker successful in establishing the appropriate tone?
• In the conclusion discuss what you took away from the speech.
How did the
speaker impact you? What did you take away from the speech?
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