Assignment: Television Commercial Analysis Purpose To assess your ability to: · Collect marketing data · Analyze commercials for target markets · Evaluate various marketing tactics Overview Have you ever watched a television commercial and wondered who the target market was for that commercial? While the content of the commercial, including the message and applied marketing messages, is created for a specific group or groups, content is only one part of the entire process of advertising used in a television commercial. Also consider the importance of time of day and the program during which  the commercial is shown. For this assignment, you will evaluate commercials that appear during your favorite television show. Your focus must be on the commercials rather than on the show. We strongly suggest that you record the show with all the commercials. This will allow you to go back and review the commercials thoroughly. Ultimately, you will consider various aspects of the commercials, including the goods and/or services, the messages, the marketing messages of appeals (e.g., the use of humor, fear, sex, rational), and the target market. Action Items 1. Watch and record one episode of one of your favorite half-hour-long television programs. If you do not have the means to record the show at your home, consider doing so at a family member's or friend's house. If these options are not available, do your best to take detailed notes of each commercial. The program needs to be at least 30 minutes in length. Rationale for recording the show is detailed in the Overview. 2. Observe and evaluate the commercials that appear from the break prior to the show through the break following the end of the show. Include in your document your notes about each commercial using the list below.  Place these notes in an appendix to your document. Your notes for each commercial will include: A. The product name and description (e.g., McDonald's fun meal or McDonald's Quarter Pounder). B. The message of the commercial (e.g., healthy skin is good, invest in gold, eat here during our happy hour). C. The advertising appeal that was used (humor, fear, sex, informational). D. A description of who you believe to be the commercial's target market (e.g., married males, in their 30s or 40s, middle- class, some college, homeowner, athletic, are do-it-yourself type of people). 3. Conduct secondary research (e.g., search for the program website or any other credible sites) to determine the main intended audience of the television program that you watched. Include proper citations for your sources. 4. Write a 5-page document in which you: A. Compare and contrast the different commercials shown during the program. Describe the main themes that you noticed. B. Compare the target market for the commercials to the primary or intended main audience of the television show. Did some of the commercials seem "out of place?" Did some commercials fit better than others for this program? Provi ...

1. Assignment: Television Commercial Analysis
Purpose
To assess your ability to:
· Collect marketing data
· Analyze commercials for target markets
· Evaluate various marketing tactics
Overview
Have you ever watched a television commercial and wondered
who the target market was for that commercial? While the
content of the commercial, including the message and applied
marketing messages, is created for a specific group or groups,
content is only one part of the entire process of advertising used
in a television commercial. Also consider the importance of
time of day and the program during which the commercial is
shown.
For this assignment, you will evaluate commercials that appear
during your favorite television show. Your focus must be on the
commercials rather than on the show. We strongly suggest that
you record the show with all the commercials. This will allow
you to go back and review the commercials thoroughly.
Ultimately, you will consider various aspects of the
commercials, including the goods and/or services, the messages,
the marketing messages of appeals (e.g., the use of humor, fear,
sex, rational), and the target market.
Action Items
1. Watch and record one episode of one of your favorite half-
hour-long television programs. If you do not have the means to
record the show at your home, consider doing so at a family
member's or friend's house. If these options are not available,
do your best to take detailed notes of each commercial. The

2. program needs to be at least 30 minutes in length. Rationale for
recording the show is detailed in the Overview.
2. Observe and evaluate the commercials that appear from the
break prior to the show through the break following the end of
the show. Include in your document your notes about each
commercial using the list below. Place these notes in an
appendix to your document. Your notes for each commercial
will include:
A. The product name and description (e.g., McDonald's fun
meal or McDonald's Quarter Pounder).
B. The message of the commercial (e.g., healthy skin is good,
invest in gold, eat here during our happy hour).
C. The advertising appeal that was used (humor, fear, sex,
informational).
D. A description of who you believe to be the commercial's
target market (e.g., married males, in their 30s or 40s, middle-
class, some college, homeowner, athletic, are do-it-yourself
type of people).
3. Conduct secondary research (e.g., search for the program
website or any other credible sites) to determine the main
intended audience of the television program that you watched.
Include proper citations for your sources.
4. Write a 5-page document in which you:
A. Compare and contrast the different commercials shown
during the program. Describe the main themes that you noticed.
B. Compare the target market for the commercials to the
primary or intended main audience of the television show. Did
some of the commercials seem "out of place?" Did some
commercials fit better than others for this program? Provide
examples and supporting rationale for your position.
C. Given the show, what are three other product categories
besides the ones represented by the commercials that would be
good buys for a company during the show? Explain using
concepts from your readings.
D. What are three product categories besides the ones shown
that would be poor buys for a company during the show?

3. Explain using concepts from your readings.
E. Consider yourself:
i. Are characteristics about you the same or similar to the
description of the primary or intended main audience for the
show? Explain.
ii. Did you connect with any of the commercials? In what ways?
If not, why not. Provide an explanation.
5. Check your writing style by using the Grammarly app you
downloaded.
6. Submit your document to turnitin.com.
7. Add the grading rubric as another appendix to your
document.
Submission Instructions
Upload your document using the Submit tool.
Grading Criteria
Television Commercial Analysis Grading Criteria
Total 100 points
Criteria
Unacceptable
Acceptable
Proficient
Student Points and Comments
Appendix
Creates an appendix and does not include all the data
requirements for the assignment.
(0-7 points)

4. Creates an appendix with the data requirements and, for the
most part, fulfills assignment requirements.
(8 points)
Creates an appendix with the data requirements and
demonstrates solid ability to accomplish the assignment.
(9-10 points)
Major Themes
Vaguely addresses and develops the major themes or completely
off the topic.
(0-7 points)
Addresses and develops the major themes and, for the most part,
fulfills assignment requirements.
(8 points)
Addresses and develops the major themes presented in the
commercials and demonstrates solid ability to accomplish the
assignment.
(9-10 points)
Intended Audience
Vaguely compares the intended audience to the primary
audience for the television show or completely off the topic.
(0-7 points)
Compares the intended audience to the primary audience for the
television show and, for the most part, fulfills assignment
requirements.
(8 points)
Compares the intended audience to the primary audience for the

5. television show and demonstrates solid ability to accomplish the
assignment.
(9-10 points)
Analyzes Self
Vaguely addresses and develops self characteristics in respect
to the intended audience and commercials or completely off the
topic.
(0-11 points)
Addresses and develops self characteristics in respect to the
intended audience and commercials and, for the most part,
fulfills assignment requirements.
(12 points)
Addresses and develops self characteristics in respect to the
intended audience and commercials and demonstrates solid
ability to accomplish the assignment.
(13-15 points)
Established Marketing Principles
Rarely integrates established marketing principles into the
discussion.
(0-11 points)
For the most part, does a good job of integrating established
marketing principles into the discussion.
(12 points)
Consistently does a good job of integrating established
marketing principles into the discussion.
(13-15 points)

6. Synthesis and Critical Thought; Clarity and Logic
Synthesizes information at a minimal level.
Demonstrates little clarity and logic. Readers have difficulty
following the line of reasoning.
(0-7 points)
For the most part, effectively synthesizes information, which
supports main ideas.
Develops ideas with clarity and logic. Readers can generally
follow the line of reasoning.
(8 points)
Consistently and effectively synthesizes information, which
provides strong support to main ideas.
Develops ideas with clarity and logic. Ideas flow smoothly from
one to another and are clearly linked to each other.
(9-10 points)
Marketing Language
Inadequate or minimal use of proper terminology in the field(s).
Provides no specific examples or uses inadequate examples.
(0-7 points)
For the most part, uses proper terminology and provides
specific examples.
(8 points)
Consistently uses proper terminology and provides specific
examples to support ideas.

7. (9-10 points)
References
Inadequate or minimal use of supporting documentation or not
properly referenced or cited.
(0-7 points)
For the most part, uses supporting documentation that is
properly referenced and cited.
(8 points)
Consistently uses supporting documentation that is properly
referenced and cited.
(9-10 points)
Writing Level Overall
Considered holistically, the student demonstrates an inadequate
ability to write at the graduate level.
(0-7 points)
Considered holistically, the student demonstrates an acceptable
ability to write at the graduate level.
(8 points)
Considered holistically, the student demonstrates a proficient
ability to write at the graduate level.
(9-10 points)

8. Total Points =