Years of proven experience and leadership in all aspects of print and digital design with a diverse history in production and managing in multiple spheres including: advertising, typography, direct mail, catalogs, editorial, marketing, magazines, video, social and digital media.

1. DIGITAL/PRINT MARKETING, DESIGN AND CREATIVE DIRECTION
REY@REYREYNOSO.COM | (717) 658-2041 | 119 EMILY LANE, BRISTOL, CT 06010 | PORTFOLIO: REYREYNOSO.COM
r e y r e y n o s o
SKILLS
Languages: CSS • HTML • XML • ActionScript • Some PHP • Spanish/English
Software: Adobe Suite ( Audition, Photoshop, Illustrator, Dreamweaver, After Effects, Fireworks, Flash,
InDesign, Premiere) • Microsoft Office Suite • Quark XPress • Wordpress/Other CMS Tools • Social
Media Tools • Apple Macintosh/Windows
Other: Management • Digital / Traditional Illustrations • Infographics • Photography / Photo Shoots •
Videography / Video Editing • Copywriting • Budget Allocation • Planning • Direction
Awards: Bookspan President’s Award (2001) | ABCD Award (2004) |NYC Council Commendation (2004)
Education: BFA in Graphic Design from St. John’s University
EXPERIENCE
Design Lead
Henkel / Rocky Hill, CT 12/2011 - Present
Freelance project to full-time Art Director, directed the design vision for one of the five global business
steering units while leading a team of local and off-shore designers
• Lead a team of local and off-shore graphic designers.
• Created integrated marketing solutions (for print and web).
• Developed marketing materials like posters, brochures, animations, ads, and sell-sheets.
• Storyboarded, edited, developed, and filmed video commercials and presentations.
• Directed, produced, and designed event and trade show graphics including (but not limited to)
structural designs, banner ups, and panel graphics.
• Estimated workflow and budgetary concerns for projects and marketing endeavors.
Senior Art Director
ESPN / SchoolSports, CT 04/2006 - 09/2012
Designed and directed the visual ESPNHS brand in print (several magazines),
and across social media, televised, and web platforms.
• Implemented a cutting edge magazine design to success.
• Created event logos, infographics and other digital materials.
• Worked with editorial to target the market with 24 monthly issues.
• Orchestrated creation of social media brand initiative.
• Managed and mentored a team to adopt new technologies leading towards revenue increase.
Senior Art Director
Bertelsmann / Time-Warner, NY 02/1999 - 03/2006
Designed and directed several club brands, direct mail and advertising campaigns across various
channels while directing a team to ascertain marketing concerns.
• Designed and defined the SFBC identity and brand.
• Helped create a template system that saved corporate dollars and freed up time for targeted designs.
• Developed direct mail and print / digital media advertising using new systems to increase customers.
• Managed designers to target catalog designs.
• Designed book jackets via art direction of community known illustrators to increase SFBC brand
Freelance Creative Direction, Designer and Web Developer
1999 - Present
Design and develop integrated marketing programs including (but not limited to): web design and
development, brand identity development and refinement, and printed marketing solutions.
RESUME SUMMARY
Years of proven experience and leadership in all aspects of print and digital design with a diverse history
in production and managing in multiple spheres including: advertising, typography, direct mail, catalogs,
editorial, marketing, magazines, video, social and digital media.