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WEB MINING
Outline
What is Web Mining?
Challenges in Web Mining
Applications of Web Mining
Tools used for Web Mining
What is
Web
Mining?
Web Mining is the process of
Data Mining techniques to
discover patterns
from the World Wide Web.
As the name proposes, this is
information gathered by
mining the web.
Web Mining Categories
Web Content Mining
Focuses on techniques
for assisting a user in
finding documents that
meet a certain criterion
CONTENT TYPES
Image Source:https://techblogwriter.co.uk/learning-and-development-technology-trends/text-video-audio-and-images/
Web Mining Categories
Web Structure Mining
Aims at developing
techniques to take
advantage of the
collective judgement of
web page quality which is
available in the form of
hyperlinks
STRUCTURAL REPRESENTATION
Image Source: https://www.researchgate.net/figure/Web-structure-mining-as-a-graph_fig2_305993898/
Web Mining Categories
Web Usage Mining
Focuses on techniques to
study the user behaviour
when navigating the web.
Image Source; https://www.123rf.com/photo_99486398_stock-vector-man-working-on-computer-vector-business-icon.html
Determining frequent access
behaviour of users.
Improve structure of website and
design of individual pages.
Improve the effectiveness of e-
commerce(sales & advertising).
Web mining helps to improve the
power of web search engine.
Applications of
Web Mining
Applications of Web Mining

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Web mining

  • 2. Outline What is Web Mining? Challenges in Web Mining Applications of Web Mining Tools used for Web Mining
  • 3. What is Web Mining? Web Mining is the process of Data Mining techniques to discover patterns from the World Wide Web. As the name proposes, this is information gathered by mining the web.
  • 4. Web Mining Categories Web Content Mining Focuses on techniques for assisting a user in finding documents that meet a certain criterion CONTENT TYPES Image Source:https://techblogwriter.co.uk/learning-and-development-technology-trends/text-video-audio-and-images/
  • 5. Web Mining Categories Web Structure Mining Aims at developing techniques to take advantage of the collective judgement of web page quality which is available in the form of hyperlinks STRUCTURAL REPRESENTATION Image Source: https://www.researchgate.net/figure/Web-structure-mining-as-a-graph_fig2_305993898/
  • 6. Web Mining Categories Web Usage Mining Focuses on techniques to study the user behaviour when navigating the web. Image Source; https://www.123rf.com/photo_99486398_stock-vector-man-working-on-computer-vector-business-icon.html
  • 7. Determining frequent access behaviour of users. Improve structure of website and design of individual pages. Improve the effectiveness of e- commerce(sales & advertising). Web mining helps to improve the power of web search engine. Applications of Web Mining