Success story of Mahindra & Mahindra ltd.

1. Case study analysis
M.B.A. 2nd year
By- Rutuja Deshmukh

2. A Man of words
 Not letting dream of Oscars out othe mind. The man
achieved much more than he could achieve in most of
the period he has worked for Mahindra & Mahindra.
 What next?........
 And the answer came ......

3. Introduction
 Born on 1may 1955 in Mumbai Maharashtra
 Graduated from Harvard college ,Cambridge in
1977& completed M.B.A. from Harvard business
school, Boston in 1981
 Likes playing tennis, sailing
 Remains a keen photographer with a stronger interest
in films.

4. Progressive Journey
 Rajiv Gandhi award 2004
 CNBC Asia business leader award for the year 2006
 Most inspiring leader of the NDTV profit
 Business leader of the year by economic times in
2008-09
 Anand Mahindra to be felicitated by the leadership
award of the India us bilateral trade promotion
organization USIBC on 12th June 2012

5. Challenges Faced
 At Mahindra ugine steel company (MUSCO)-
diversifications to real estate & hospitality
 As deputy MD of M&M, restructure into 6 strategic
business unit -1994
 Automotive
 Farm equipment
 Trade & financial services sector
 Infrastructure development sector
 Information technology & telecom
 Automotive components sector

6. Strategies Adopted
 No group wide mission statement
 Individual SBUs have mission statement
 Core values
 Good corporate citizenship
 Professionalism
 Customer first
 Quality focus
 Dignity of the Individual

7. 360degree dimension
 GET PEOPLE BELIEVE WHAT YOU DO IS
MEANINGFUL
 GLOBAL APPROACH IS THE WAY TO SUUCCEED
 NEVER BE AFRAID OF FALIURES
 FOCUS ON OUTCOMES
 TURN DREAMS INTO REALITY (EXECUTION)

8. Key Learnings
 Rule no.1- customer is always right
 Rule no.2- if you think customer is wrong then prefer rule no.1
 Regret only the risks you do not take

9. Thank you