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1. HUMAN RESOURCE MANAGEMENT
THE MAHINDRA GROUP
Many companies, One purpose
Presented By,
PGDM 2019-21
Group E
Himanshu Srivastava
Himanshu Gupta
Jaipal Singh
Saket Jain
Ritesh Kumar

2. ESTABLISHMENT: 2ND Oct,1945, Ludhiana(Punjab)
PROMOTERS: K.C. Mahindra, J.C. Mahindra, Malik
Gulam Mohammed
INITIAL NAME: Mahindra & Mahindra Steel Company.
HEADQUARTER: Mumbai (Maharashtra), India
VICE CHAIRMAIN: Anand Mahindra
MD: Pawan Kumar Goenka
NO. OF EMPLOYEES: 42,875[2] (2019)
REVENUE: 105,806 cr(US$15 billion)[1] (2019)
NET INCOME: 6,016 cr(US$870 million)[1] (2019)
ACHIEVEMENT:
Brand of the Decade 2019
Digital Marketing Congress Awards
Cyber security Excellence Award 2019
Mahindra is ranked 15 on the Forbes Digital 100
It was ranked 17th on a list of top companies in India by
Fortune India 500 in 2018.
INTRODUCTION
INDIAN
AUTOMOBILE
SECTOR
Largest 3 wheeler
market.
2nd largest two
wheeler market.
10th largest
passenger car
market .
4th largest tractor
market.
5th largest
commercial vehicle
market.
5th largest bus
and truck segment.

3. Automotive
Sector
Establishment: 1997
Business: Automotive &
Farm equipment (
experience of >65 years)
Services: maintenance &
repairs, customization,
spare parts,
manufacturing &
engineering
First vehicle: Willey Jeep
Products:
 Bolero
 Scorpio
 Thar
 Reva Elec. Car
 Actyon
IT Sector
Establishment: 24th June,
1987
Objective: impact freedom
& the opportunity to
excel to grow, customer
satisfaction.
Product:
 Designing systems
 Softwares
 Consulting
 System integration
 Outsourcing
Real Estate
Sector
Establishment: 16th
March 1999 (Mumbai)
Mission: transforming
urban landscapes by
creating sustainable
communities.
Product:
 Commercial
properties
 Corporate house
 Residential
properties
 Industrial park
SECTOR DISCRIPTION

4. Aerospace
Sector
Establishment:2007,
Mumbai(Maharashtra)
Mission: To become a
globally recognize
manufacturing of aircraft
& tire 1 supplier of
components & assemblies.
Farm
Equipment
Industry
Started manufacturing:
1960 in India
Mission : to empower the
rural farmer and
transform rural
productivity, income and
living standards.
Products:
 farming products
 Products by region
 Tractors
Companies:
 Mahindra (China)
Tractor Co.
Mahindra
Finance
Establishment:
 1 January !991
(incorporated as
Maxi Motor Finance
Ltd.)
 1995: First branch
opened outside
Mumbai, at Jaipur
Product line:
 Tractor loan
 Two wheeler loan
 Utility vehicles loans
 Three-wheeler loans
SECTOR DISCRIPTION

5. STRENGTH
Mahindra has been one of the strongest
brands in the Indian automobile market
Mahindra group employment to over
110,000 employees
Excellent branding & advertising, & low
after sales service cost.
Sturdy SUV’s good for Indian roads and
off-roads terrain
WEAKNESS
Mahindra’s partnership with Renault
did not live up to international quality
standards through their brand Logan
OPPORTUNITIES
Developing hybrid cars and fuel
efficient cars for the future
Trapping emergency markets across the
world and building a global brand
Fast growing automobile market
THREAT
Government policies for the
automobile sector across the world
Ever increasing fuel prices
Intense competition from global
automobile brands
Substitute mode of public
transport like buses, metro trains
etc.
SWOT ANALYSIS

6. FUNCTIONS OF HR MANAGER

7. INTERNAL
Transfer
Promotions
Upgrading
Demotion
Retired employees
Retrenched
employees
Dependents of
deceased employees
EXTERNAL
Press advertisements
Educational institutes
Placements/outsourci
ng
Employment
exchanges
Labor contractors
Unsolicited applicants
Employee referrals
Recruitment at factory
gate
Mahindra career page
WRITTEN EXAM
HR INTERVIEW
JOB
INTERVIEW
GROUP
DISCUSSION
SELECTION PROCESS
RECRUITMENT & SELECTION
RECRUITMENT SOURCES

8. Communication
workshop
KRA
Setting
Mid-Term
Review
Performance
appraisal
(Review)
Feedback &
Counseling
STRATEGY, VISION,
MISSION & BUDGET
BUSINESS GOALS
ORGANIZATION’S
OBJECTIVES
DEPARTMENT/FUNCTI
ONAL OBJECTIVES
ROLE / INDVIDUAL
OBJECTIVES KEY
RESULT AREA(KRA’s)
PERFORMANCE APPRAISAL OF
MAHINDRA

9. •Paid time off & Public Holidays
•Bereavement Leave
•Advance leave
•Parental & Department care Leave
•Advance leave
•Flexi work arrangement
•Work from home
•Life insurance
•Health care & Insurance
•Accidental Insurance
Coverage
•Leave Breakage &
Repatriation allowance
•Salary advance
•Retirement plan
•Relocation
•Extended family
support
•Communication
expense
reimbursements
EMPLOYEE BENEFITS AT
MAHINDRA

10. On boarding and orientation
Mentorships program
Employee compensation
Recognition and Rewards system
Work-life balance
Training and development
Communication and feedback
EMPLOYEE RETENTION STRATEGIES

11. Thank You