Triton Digital's a2x is the first and only Programmatic, Real Time Bidding ( RTB ) exchange for digital audio and the media opportunities that are available.

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a2x
For Digital Agencies

2. Our Story
In 2006, Triton Digital
was founded with one
goal in mind: Making
today’s audio better
and tomorrow’s audio
possible.
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3. 3
680,090 951,571 1,094,584
1,214,764 1,492,215 1,527,576
1,524,559
1,871,967
2,351,272
3,579,239
5,814,455
9,443,529
14,742,109
20,559,319
Jan'09 Jun'09 Dec'09 Jun'10 Dec'10 Mar'11 June'11 Dec'11 2012 * 2013 * 2014 * 2015 * 2016 * 2017 *
Audience is Booming
230% Increase From Jan’09-Jun’12 in Total Average Active Sessions (AAS)

4. And We’re In The Middle Of It All
Pandora Radio
Clear Channel
NPR Digital
AOL Radio
Slacker
XBOX Music
Cumulus
ESPN Radio
CBS Radio
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Some clients we are proud to work with: Some partners we are proud to be associated with:
Interactive Advertising Bureau
Advertising Research Foundation
STRATA
Mediaocean
Xaxis
eXelate
AppNexus

5. Connecting It All Together
• The only major Supply Side
Platform in the digital audio
space
• Delivering tools that enable
deeper connections between
publishers and audience
• Currently employing 270
professionals in 9 locations
• Serving over 5,000 affiliates
worldwide
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Ad Platform
advertisers
audience
audio

6. Media Budget Growth is powered by RTB
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The First and Only Digital Audio Ad Exchange.
Offering audience targeting for radio streams.

8. What is a2x (audio ad exchange)?
• Efficient: A high-performing audio ad exchange offering one-to-one
real-time targeting based on 1st or 3rd party data.
• Scaled: 10 Million monthly unique listeners generating over 10MM
daily bid requests
• Brand Safe: Only licensed broadcasters and top-tier internet radio
pureplays.
• Open: Trafficked through a demand-side platform; giving buyers full
control.
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9. Audience Targeting & Retargeting
• 1st party data targeting
• 3rd party data targeting
• Location-based targeting
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10. Data Management Platform Sync & GRP Validation
• Data Management Platform Sync
– Server-to-server
– GRP validation through companion banners
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Player Launch Cookie-Sync Pre-Roll Ads Stream Starts

11. Format Targeting
• Stations are aggregated based
on format
– Music genres
– News
– Personality
– Religion
– Sports
– Talk
• Station running sensitive
content can be excluded
– Brand safe
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12. Geo-Targeting
• Based on IP Address
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13. Confirmed Delivery Only
• CPM based on audio ad delivery
– Confirmed server-to-server
• no companion banner required!!!
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Ad Speech Music Ad Ad Ad Speech Music
Bid Request Auction Queued Ad Delivered Ad

14. VAST 2.0 Compliant
• Companion banners supported
– Over 90% delivery ratio on web players
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15. Case Study:
Financial Services Advertiser
Brand Suite drives lift and engagement for new product launch
Advertiser: A Top Financial Services Advertiser
Flight: Q1 2013
Campaign Objective: Raise general awareness for a new Consumer Credit Card launch as well as drive deeper
engagement beyond the landing page
Execution:
• Baseline Media: 2 Awareness-Focused Ad Networks (running a mix of standard and Rising Star units), Solve Media,
2 Homepage Takeovers (WSJ and NYT)
• Xaxis Brand Suite Products: Xaxis Premium, Xaxis Radio, Xaxis TV
• Targeting: Owners of competitive credit cards & new card prospects (life changes, new home purchasers, etc)
Results:
• Xaxis Products drove deeper site engagement and also increased the reach of the baseline media components
• Xaxis Premium rounded out both ad networks by either 1) driving greater engagement or 2) increasing reach
Conclusion:
• Digital Radio is a legitimate addition to an awareness media plan
• A mix of Premium Display and Digital Radio positively contribute to generating awareness and engagement
Xaxis Premium & Xaxis Radio – Case Study – Financial Services Advertiser Q1 2013
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16. Premium and Radio Drive >3x Engagement
• Users who were exposed to
Xaxis Premium and/or Xaxis
Radio interacted with the
Advertiser’s at a significantly
higher rate
• The combination of Audience
Targeting and Premium
Display inventory yields lift
over network-based, targeted
inventory
• While Xaxis Radio had a sub-
par CTR (0.02%), users
navigated to the Advertiser’s
site as a result of strong ad
recall and quality targeting
0.010% 0.048% 0.051%
0.000%
0.010%
0.020%
0.030%
0.040%
0.050%
0.060%
Baseline Xaxis Premium Xaxis Radio
Engagement Rate
3.8x
Lift
4.1x
Lift
Xaxis Premium & Xaxis Radio – Case Study – Financial Services Advertiser Q1 2013
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17. Adding Programmatic to the Mix
• No more waste
– No need to buy a full spot to reach targeted audience
– Can pick & choose listeners based on their socio-demographic info or
purchase intents
• To the Infinite and Beyond
– Can create multiple campaigns targeting different type of audiences
• 1st party data coming from the advertiser
• 3rd party data coming from data providers
• Real-Time
– Can start/end campaigns anytime
– Can modify targeting parameters anytime
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18. Getting Started
• a2x is available through
• Path to success
– Go through your agency’s trading desk
– Or go direct if you have an AppNexus Console access
– Or Triton can offer a managed service solution to process
your insertion orders on your behalf on AppNexus
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19. a2x Broadcasters
• Alpha Broadcasting
• Beasley
• Broadcast Company of the Americas
• CBS
• Cox Radio Inc.
• Cumulus Media Broadcasting
• Deer Creek Broadcasting
• Delmarva Broadcasting Company
• Emmis Radio
• Entercom Communications Corp.
• Fifth Avenue Broadcasting Company Inc.
• Greater Media Radio Inc.
• Guaranty Broadcasting
• Hearst
• Journal Broadcasting Group Inc.
• KDAY (Magic Broadcasting)
• Lincoln Financial Media Company
• LKCM Radio
• Local Media of America
• Lotus broadcasting corp.
• Mapleton Communications
• Midwest Communications
• Midwest TV
• Mount Wilson
• Next Media Operating Inc.
• NRG Media
• Pamal Broadcasting
• Queen B Radio Inc.
• Red Zebra Broadcasting
• Results Radio
• Simmons Media
• Sound Ideas
• Townsquare Media
• Univision
• Wilks Broadcasting
• WEHP
• WGET
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20. Contact Us
The Triton Digital headquarters are in Los Angeles with offices in Atlanta,
Boston, Cincinnati, New York, Montreal.
Russell Saunders
VP, Interactive Sales and Partnerships
220 West 42nd Street, 4th Floor
New York, NY 10036
212-419-2976 office
917-328-5783 cell
rsaunders@tritondigital.com
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