1. SOLUTION
Raidious’ Director of Social Media & Distribution worked with its team of analysts and
content correspondents to build and deploy an action plan, which included:
• Daily monitoring for on and off-channel engagement opportunities.
• Crafting and publishing entertaining responses that aligned with the brand voice.
• Managing and optimizing native ads on Facebook, Twitter and YouTube.
SITUATION
A partner ad agency produced eight branded videos for Schlage, a leading manufacturer
of door locks and hardware. Schlage laid down high expectations for KPIs, which included
100,000 combined views, to be received within 45 days of these videos being published.
Because the ad agency didn’t specialize in social distribution, it enlisted Raidious to
develop and execute a paid distribution plan, as well as support organic activity with daily
monitoring for engagement opportunities.
Astounding reach for video content—both organic and paid distribution
Raidious • 47 South Meridian Street, #302, Indianapolis, IN 46204 • 317-203-9807 • raidious.com
USE CASE: SCHLAGE

2. RESULTS
Raidious achieved
823% OF CLIENT’S EXPECTED
PERFORMANCE GOAL
822,670COMBINED VIEWS 391,286ORGANIC VIEWS
YOUTUBE
306,380PAID VIEWS
YOUTUBE
29,854PAID AND ORGANIC VIEWS
FACEBOOK PAGE POST ENGAGEMENT ADS
95,150PAID VIEWS
FACEBOOK’S VIDEO VIEW ADS
48%
37%
12%3%
Raidious • 47 South Meridian Street, #302, Indianapolis, IN 46204 • 317-203-9807 • raidious.com
USE CASE: SCHLAGE