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The Product Owner Role

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This slide deck shares my thoughts on the product owner role. It discusses what it means to own a product, and how the product owner role can be scaled.

Published in: Business
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The Product Owner Role

  1. 1. Roman Pichler romanpichler.com The Product Owner Role
  2. 2. 2 © 2017 Pichler Consulting Limited Product Owner: Responsible for maximizing the value of the product.* *Scrum Guide 2016
  3. 3. Do you own a product? Photo courtesy of Rawpixel
  4. 4. 4 © 2017 Pichler Consulting Limited Product Feature Component Solves a problem or provides a benefit for a group of people and creates value for the company. A product capability people can interact with. An architecture building block of the product.
  5. 5. 5 © 2017 Pichler Consulting Limited Product Owner Component Owner Feature Owner
  6. 6. How much do you own? Photo courtesy of Pexels
  7. 7. 7 © 2017 Pichler Consulting Limited Vision Strategy Tactics “Big” Product Owner “Small”, tactical Product Owner “Product Manager”
  8. 8. 8 © 2017 Pichler Consulting Limited Product Owner: Responsible for maximizing the value of the product.* *Scrum Guide 2016
  9. 9. 9 © 2017 Pichler Consulting Limited What value does your product create? Photo courtesy of Rawpixel
  10. 10. 10 © 2017 Pichler Consulting Limited The Product Vision Board Which market or market segment does the product address? Who are the target users & customers? What problem does the product solve? Which benefit does it provide? What product is it? What makes it stand out? How is the product going to benefit the company? What are its business goals and KPIs? What is the product’s purpose? Which positive change should it bring about? Vision Target Group Needs Product Business Goals
  11. 11. 11 © 2017 Pichler Consulting Limited Product Owner: One person, not a committee.* *Scrum Guide 2016
  12. 12. How do you scale? Photo courtesy of Rawpixel
  13. 13. 13 © 2017 Pichler Consulting Limited BusinessBenefits Time Launch Product- Market Fit End of Life Single Product Owner Shared Ownership Product Life Cycle & Ownership
  14. 14. 14 © 2017 Pichler Consulting Limited Scaling Option 1 Product Owner Component Owner Overall product decisions: product strategy, product roadmap, financial forecast, product backlog, stakeholder management Feature and component decisions: describing, validating, and prioritising feature and component functionality; working with the dev teams Feature Owner Feature Owner
  15. 15. 15 © 2017 Pichler Consulting Limited Scaling Option 2 Product A Product A Product B Product Owner Product Owner Unbundle or Create Variants
  16. 16. 16 © 2017 Pichler Consulting Limited Scaling Option 3 Chief Product Owner, Product Manager Tactical Product Owner Strategic product decisions: product strategy, product roadmap, stakeholder management, financial forecast Tactical product decisions: product backlog management, epics and user stories, collaboration with the development team
  17. 17. 17 © 2017 Pichler Consulting Limited Scaling Option When to Use It Strategic and tactical product roles When the product is stable / mature Product and feature owners To facilitate growth Product variants and unbundling To sustain growth Single product owner Before product-market fit
  18. 18. Summary Photo courtesy of Pexels
  19. 19. 19 © 2017 Pichler Consulting Limited There is no one right way to apply the product owner role. The product owner is a product management role and requires product management skills. What matters are not job roles and titles. It’s the good we do for the users and our businesses.
  20. 20. 20 © 2017 Pichler Consulting Limited You can find more information at: romanpichler.com More Information Please send questions & feedback to: info@romanpichler.com @romanpichler

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