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15 Trends for 2015

My annual roundup of a few trends to consider for 2015!

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SELECT, COLLECT AND PROJECT DIGITAL
ASSETS RELEVANT TO YOUR COMMUNITY
ONTO PLATFORMS LIKE PINTEREST
OR SLIDESHARE
DIGITAL CURATION
OF ONLINE
SHOPPERS IN THE
U.S. HAVE MADE A
PURCHASE BASED ON
A RECOMMENDATION
VIA PINTEREST
47%
1
2
USE PICTURES... ‘SKIMMING’ IS THE NEW NORM
USE FEWER WORDS
THE PICTURE CAME
BEFORE TEXT... THIS
IS WHY VISUALS ARE
PROCESSED 60,000
TIMES FASTER
THAN TEXT
3
ECOMMERCE SITES ARE SETTING UP SHOPS OFFLINE
TO PROVIDE SPACES AND MOMENTS WHERE PEOPLE
CAN STEP AWAY FROM PURE TECH SATURATION AND
ENJOY REAL OFFLINE EXPERIENCES
ONLINE COMES TO LIFE
THE MAJORITY OF
OVERALL RETAIL
SALES ARE STILL
TAKING PLACE
OFFLINE
4
THE THIRD INDUSTRIAL REVOLUTION IS HERE – FROM
TOYS, TO LEATHER, TO HUMAN ORGANS, 3D PRINTED
CUSTOMISABLE, ONE-OFF PRODUCTION IS IRREVERSIBLY
CHANGING YOUR WORLD
3D PRINTED EVERYTHING!
NASA EMAILED A WRENCH
TO THE INTERNATIONAL
SPACE STATION
5
FROM NATURAL PRODUCTS AND MINDFULNESS, TO
NATURAL BASED PRODUCTS, STATUS IS NO LONGER
JUST ABOUT WEALTH AND POWER... IT’S ABOUT
HEALTH AND WELLBEING
360° WELLBEING
PRODUCT TRANSPARENCY,
PURITY AND AUTHENTICITY
ARE NOW THE DEFAULT
SETTINGS FOR PRODUCTS
THAT TARGET THE WORLD
OF HEALTH AND
WELLBEING
6
THE CLIMATE HAS IRREVERSIBLY CHANGED
MEANING WEATHER PATTERNS, PRODUCTION
SYSTEMS, AND ACCESS TO NATURAL RESOURCES
IS BECOMING LESS CERTAIN... INCORPORATE
CLIMATE CHANGE SCENARIOS AND SOLUTIONS
TO ALL YOUR ACTIVITIES
THE CLIMATE HAS CHANGED
CLIMATE CHANGE HAS OUT
PACED PREDICTIONS FROM 20
YEARS AGO, AND THE CRIME
SCENE IS COVERED IN HUMAN
FINGERPRINTS
Ad

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15 Trends for 2015

  • 1. SELECT, COLLECT AND PROJECT DIGITAL ASSETS RELEVANT TO YOUR COMMUNITY ONTO PLATFORMS LIKE PINTEREST OR SLIDESHARE DIGITAL CURATION OF ONLINE SHOPPERS IN THE U.S. HAVE MADE A PURCHASE BASED ON A RECOMMENDATION VIA PINTEREST 47% 1
  • 2. 2 USE PICTURES... ‘SKIMMING’ IS THE NEW NORM USE FEWER WORDS THE PICTURE CAME BEFORE TEXT... THIS IS WHY VISUALS ARE PROCESSED 60,000 TIMES FASTER THAN TEXT
  • 3. 3 ECOMMERCE SITES ARE SETTING UP SHOPS OFFLINE TO PROVIDE SPACES AND MOMENTS WHERE PEOPLE CAN STEP AWAY FROM PURE TECH SATURATION AND ENJOY REAL OFFLINE EXPERIENCES ONLINE COMES TO LIFE THE MAJORITY OF OVERALL RETAIL SALES ARE STILL TAKING PLACE OFFLINE
  • 4. 4 THE THIRD INDUSTRIAL REVOLUTION IS HERE – FROM TOYS, TO LEATHER, TO HUMAN ORGANS, 3D PRINTED CUSTOMISABLE, ONE-OFF PRODUCTION IS IRREVERSIBLY CHANGING YOUR WORLD 3D PRINTED EVERYTHING! NASA EMAILED A WRENCH TO THE INTERNATIONAL SPACE STATION
  • 5. 5 FROM NATURAL PRODUCTS AND MINDFULNESS, TO NATURAL BASED PRODUCTS, STATUS IS NO LONGER JUST ABOUT WEALTH AND POWER... IT’S ABOUT HEALTH AND WELLBEING 360° WELLBEING PRODUCT TRANSPARENCY, PURITY AND AUTHENTICITY ARE NOW THE DEFAULT SETTINGS FOR PRODUCTS THAT TARGET THE WORLD OF HEALTH AND WELLBEING
  • 6. 6 THE CLIMATE HAS IRREVERSIBLY CHANGED MEANING WEATHER PATTERNS, PRODUCTION SYSTEMS, AND ACCESS TO NATURAL RESOURCES IS BECOMING LESS CERTAIN... INCORPORATE CLIMATE CHANGE SCENARIOS AND SOLUTIONS TO ALL YOUR ACTIVITIES THE CLIMATE HAS CHANGED CLIMATE CHANGE HAS OUT PACED PREDICTIONS FROM 20 YEARS AGO, AND THE CRIME SCENE IS COVERED IN HUMAN FINGERPRINTS
  • 7. 7 BIG-DATA CAN REVEAL PRECISELY WHEN SPECIFIC CUSTOMER GROUPS ARE MOST LIKELY TO SHOP AND EXACTLY WHAT THEY ARE LOOKING FOR IN TERMS OF PRODUCT, SERVICE, PRICE, ETC BIG-DATA IS GOLD! USE BIG-DATA TO MAKE HIGHLY TARGETED ADJUSTMENTS TO STAFFING, PRODUCT PLACEMENT, MARKETING DISPLAYS AND PRICES THROUGHOUT THE DAY
  • 8. 8 CONSUMERS ARE INCREASINGLY BEING DRAWN TO RETAILERS THAT INVEST IN CORPORATE ENVIRONMENTAL AND SOCIAL RESPONSIBILITY BE GOOD, DO GOOD HELP YOUR CUSTOMERS FEEL GOOD BY EMBRACING GOOD DEED INITIATIVES SUCH AS BUY 1 GIVE 1
  • 9. 9 RELEVANCE AND GREAT CREATIVITY ARE KEYS TO GETTING CHATTER. BY REACTING IN REAL-TIME TO DIFFERENT NEWS EVENTS AND SOCIAL MEDIA TRENDS PEOPLE START TALKING ABOUT YOU REAL-TIME MARKETING OREO’S 100-DAY ‘DAILY TWIST’ REAL- TIME MARKETING CAMPAIGN ACHIEVED A 110% GROWTH IN FAN INTERACTION 110%
  • 10. 10 DIGITAL BEACONS AND AUGMENTED REALITY ARE MAKING THEIR WAY INTO EVEN MORE STORES. THIS TECHNOLOGY PROVIDES IN-STORE ANALYTICS AND MARKETING SOLUTIONS FOR BRICKS-AND-MORTAR RETAILERS RESPONSIVE RETAIL DELOITTE DIGITAL IS PREDICTING THAT ‘DIGITAL INTERACTIONS WILL INFLUENCE 50 CENTS OF EVERY DOLLAR SPENT IN RETAIL STORES AT THE END OF 2014’
  • 11. 11 TO KEEP GOOGLE’S FOCUS ON MOBILE, AND TO KEEP ‘PUSHING PEOPLE AHEAD’, CEO LARRY PAGE FORCES HIMSELF TO DO WITHOUT A COMPUTER DURING MUCH OF HIS DAY, USING ONLY HIS PHONE DITCH YOUR DESKTOP LARRY ALSO ENCOURAGES ENGINEERS AND PRODUCT MANAGERS TO SPEND AT LEAST ONE DAY A WEEK WORKING ONLY ON THEIR MOBILE DEVICES
  • 12. 12 TEN YEARS AGO, THERE WERE THREE BILLIONAIRES IN CHINA, AND NOW THERE ARE AT LEAST 350 BILLIONAIRES....THER ARE ALSO 60,000 MILLIONAIRES WITH 200M+ IN WEALTH! BLING DYNASTY IF YOU ARE A WESTERN LUXURY-LIFESTYLE BRAND, CHINA REPRESENTS ABOUT 100% YOUR POTENTIAL GROWTH MARKET 100%
  • 13. 13 MAGAZINES ARE ABANDONING THEIR WEBSITES AND BECOMING CONTENT CHANNELS WITHIN FACEBOOK OR TWITTER OR PINTEREST OR VINE OR INSTAGRAM MEDIA MELTDOWN 2015 WILL BE THE YEAR THAT A LARGE MAGAZINE WILL FOLD ITSELF INTO A PINTEREST PAGE
  • 14. 14 FROM ‘NEST’ LEARNING THERMOSTATS, THROUGH TO DOMESTIC ROBOTS, THE AGE OF THE SMART HOME IS UPON YOU SMARTHOME NATURAL FIBERS ARE BECOMING THE PERFECT COMPLIMENT TO SMARTHOMES
  • 15. 15 THIS YEAR THE AMOUNT OF PEOPLE USING WEARABLE TECHNOLOGY IS PREDICTICTED TO DOUBLE WEARABLES ANALYSTS PREDICT THE APPLE WATCH WILL ACCOUNT FOR 36% OF APPLE’S REVENUE GROWTH 36%
  • 16. CHIPOTLE MEXICAN GRILL INC’S SUSPEND PURCHASES FROM A PORK PRODUCER THAT RAN AFOUL OF ITS ANIMAL WELFARE RULES BRAND ACCOUNTABILITY IS NOW JUST ‘A-CLICK-AWAY’ AS CONSUMERS BECOME INCREASING CONCERNED ABOUT PRODUCT SAFETY, TRACEABILITY AND AUTHENTICITY. NOWHERE TO HIDE 15 for 15 BONUS TREND