From Iconic to Innovative
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Join us to better understand and define your club, whether it’s traditional or challenging the status quo. During this interactive session, you will identify and celebrate your club’s strengths, and determine how and why it may want to evolve in today’s changing social environment
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From Iconic to Innovative
- 1. A PAGE FOR BIG BOLDBULLET ITEMS FROM ICONIC TO INNOVATIVE: An Exploration of the Club Experience Danielle Lallement, District Governor- Nominee Designate 5 June 2019 WILLKOMMEN! Make sure you have a copy of the one-page worksheet before you find your seat.
- 2. SIMULTANEOUS INTERPRETATION Deutsche - TBD Français - TBD Italiano - TBD Portuguese - TBD Spanish - TBD English - TBD
- 3. A PAGE FOR BIG BOLDBULLET ITEMS FROM ICONIC TO INNOVATIVE: An Exploration of the Club Experience Danielle Lallement, District Governor Nominee Designate 5 June 2019
- 4. A PAGE FOR BIG BOLDBULLET ITEMS Danielle Lallement District Governor Nominee Designate California, USA Cathy Gibson District Governor-Nominee Seattle, USA Andrews Ofosuhene District Rotaract Representative Accra, GHANA Gaby Gaut Chief Engagement Officer SWITZERLAND
- 5. A PAGE FOR BIG BOLDBULLET ITEMSTODAY WE WILL: EXPLORE THE SPECTRUM OF CLUB TYPES CONSIDER HOW TO INCORPORATE MEMBER FEEDBACK HEAR STORIES FROM MEMBERS AROUND THE SPECTRUM CRAFT YOUR IDEAL CLUB EXPERIENCE ANSWER QUESTIONS FROM YOU
- 6. A PAGE FOR BIG BOLDBULLET ITEMSJOIN US ON THE APP!
- 11. A PAGE FOR BIG BOLDBULLET ITEMSASSESSMENT TOOLS Rotary.org/Membership • Club meetings are a good use of my time • My club reflects the demographic profile of our area’s leaders • Service projects are meaningful to me • I am comfortable with the pace of change in my club • My club provides opportunities to use my talents and skills
- 12. Measuring Engagement Gaby Gaut Chief Engagement Officer Zurich Belvoir International Rotary Club
- 16. 121.5 169 68 484.5 299 783.5 Wreath Making run4Change Bärenmoos Non-Credited Engagement Credited Engagement Total Hours Member Engagements: 1127,0h CHF 56’350 Average Engagement per Member: 25,0h Ratio Engaged Members: 85% ANNUAL CLUB ENGAGEMENT SUMMARY
- 17. 79 Clubs Ca. $ 3’000’000 209 Clubs Ca. $ 8’000’000 Ca. +34’000 Clubs Ca. 1’500’000’000 THE VALUE OF ROTARY’S VOLUNTEER EFFORTS Assuming 600 hours of community engagement per Rotary club and an hourly rate of US$50
- 18. Evolving to Grow Andrews Ofosuhene District Rotaract Representative Rotaract Club of Accra-East
- 19. Changed from an Iconic club to an Innovative club To innovate, the club adopted: • Social media • Off-site meetings Membership increased Service hours increased More involvement
- 22. • Look at things differently • Be innovative • Take risks • Challenge the status quo ICONIC to INNOVATIVE GIVE YOUR CLUB THE CHANCE TO GROW
- 25. Cathy Gibson District Governor-nominee Seattle 4 Rotary Club Remaining Relevant
- 30. VIDEO TO PLAY AUTOMATICALLY
- 33. Rate this session in the Rotary Events app, available in your Apple or Android app store.
- 34. THANK YOU!
- 35. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.
Editor's Notes
- SESSIONS IN ROOM B703 MODERATOR: A reminder that this session will be offered with simultaneous interpretation. See the screen for your channel.
- SESSION 1: Remind people about interpretation equipment SESSION 1: Welcome those who are joining via live stream
- MODERATOR: Good Afternoon. My name is Danielle Lallement and I will be your moderator for this session on An Exploration of the Club Experience – from Iconic to Innovative. I am from the Rotary club of San Francisco Evening, which is in District 5150 of the San Francisco Bay Area. I am a Director of Nursing in a Critical Care Unit of a hospital. Thank you for taking the time to join us today. We look forward to sharing a robust discussion about the range of Rotary club experiences. Joining us today are three panelists who will share the stories of their clubs and provide us examples of different club experiences, and how they have, or are, connecting with their members to develop that experience. Permit me provide a brief introduction of our panelists: Gaby Gaut is the Chief Engagement Officer from the Rotary Club of Zurich Belvoir International, which is in District 2000, Switzerland. She is both an interact and Rotaract alumna, and Past President of the Rotary Club of Windsor St. George in District 1090, in the United Kingdom, she is Director of Insights and Analytics in a global food company. Andrews Ofosuhene is a member of the Rotaract Club of Accra East, in Accra Ghana, District 9102. He is also the District Rotaract Representative. And, finally, Cathy Gibson, who is a member of the Rotary Club of Seattle #4, which is the forth Rotary club in the world. She is also District Governor Nominee Designate for District 5030, in Washington State. Professionally, Cathy is a business mediator and an avid mountaineer. Thank you, panelists, for joining us and sharing your stories.
- MODERATOR: This will be an interactive 90 minute session, during which we will: Help you to consider the type of club you are in (iconic/innovative) and understand the value that club brings to members Identify how to know what your members want from a club experience and understand how to help your club evolve toward work toward that definition. Hear from Rotarians whose clubs would be considered iconic, innovative and/or transitional Complete an exercise designed to get you thinking about what your ideal club experience would be like And we will leave time for your questions. (DANIELLE, FIRST SESSION): Because of the popularity of this session, we will be repeating this session immediately after this session in the Chicago room, starting at 3:00 p.m. Myself and the panelists, will need to leave immediately after the end of this session to be on time for the next session, so I apologize in advance if we are not able to remain in the room to answer your questions. However, you are invited to join us at the end of our session in the Chicago room so we can talk to you at that time.
- MODERATOR: For those who are comfortable with using the Rotary events app, we encourage you to join the discussion on the channel. In addition to this being a great place to share best practices and reactions to the session, a membership expert will be able to respond directly to any questions you might have. Find the “Iconic to Innovative (1st seating / 2nd seating)” session in the program, and then select “Channel” to see the conversation and contribute.
- DANIELLE: As you entered the room, you should have received a piece of paper with writing on both sides. On one side of the paper you have a matrix that looks somewhat like what appears on the screen. This diagram will help you to determine where you believe your club is on a scale of Iconic to innovative, and healthy to unhealthy. Permit me to explain to you how to interpret this diagram.
- DANIELLE (Both Sessions): First, the vertical axis shows the range between being an iconic club and an innovative club. The closer to the top of this line you place your club, the more you believe your club is iconic. When we reference an “iconic” club, it is a club that tends to be a well established, traditional club experience, that tends to be more risk adverse and more standardized in the program, meals and club experience. The closer you place your club to the bottom of the line, the more that you perceive your club is an innovative club When we reference an “innovative” club, it is a club that tends to have a more experimental culture that may not meet every week, modifies the club experience and may have multiple membership types.
- DANIELLE: On this next slide, the horizontal axis shows the range between being an healthy and unhealthy club. The closer to the left edge of this line you place your club, the more you believe your club is healthy. When we reference a “healthy” club, it is a club that tends to have membership growth, with a strong financial base, a longer term plan in place, with strong service projects. The closer you place your club to the right edge of the line, the more that you perceive your club is an unhealthy club When we reference an “unhealthy” club, it is a club that tends to either have flat or declining membership, perhaps with limited financial resources, is challenged to get people to take club leadership positions and members that are not engaged in the club. The goal of this exercise is to try to identify where you place your club on the two measures of iconic to innovative and healthy to unhealthy.
- DANIELLE: So what might this look like in practice. (CLICK) This club has identified itself as very innovative. They have relaxed meetings, multiple meeting types, use technology whenever possible. But they also made a lot of changes without listening to the more established members of the club who are now threatening to leave. So looking at your sheet, read the descriptions and circle all the phrases that describe your current club experience. Then after that, place a dot where you have determined you might plot your club on this spectrum, given what you have identified. I’ll give everyone 4 minutes.
- DANIELLE: I hope you found that exercise worth your time. Now that you have had a chance to assess your club, you might ask yourself, “what do I do with this information.” MEMBERSHIP SATISFACTION SURVEY: The power of your club lies in your members. By asking them for feedback regularly, you are demonstrating your openness to change and empowering them to help craft an ideal club experience. Use this survey to obtain member feedback about your club. Then use the information to make a plan to ensure that members are enjoying their Rotary club experience. ROTARY CLUB HEALTH CHECK: Just as routine doctor’s visits help us identify health risks before they become serious, a club health check can diagnose problem areas and prescribe remedies. By using this health check, you’re taking a step to maintain your club’s health and preserve its value for members and the community. More resources can be found at Rotary.org/membership Now that you have a sense of your club, and insights on how you can find out what your members think about your club, let’s hear a few stories about clubs that have tried to address these very issues. First, let’s welcome Gaby Gaut
- (Highlight gamification)
- MODERATOR: Thank you Gaby for sharing your experience. I find it really interesting that your club has created a “Chief Engagement Officer.” This makes a significant statement to your club and members that the club places priority on the engagement of its members. Most clubs simply focus on acquiring new members, but your club carries that one step further. Thank you. Next to share his story about a Rotaract club is Andrews Ofosuhene from the Rotaract Club of Accra East.
- ANDREWS: From my perspective, I think my club is Iconic and innovative because as a traditional club which has been in existence for 9 years we have been able to break from the usual way of connecting members by going the extra mile in adopting social media and offsite meetings to connect with members due to geographical dispensation of most club members. Which help the club increase membership from an active membership of 3 to plus 40 members.
- ANDREWS: (Click to see the animation– CLUB MOVES QUADRANTS)
- MODERATOR: Thank you Andrews for sharing the story of your club’s transformation from a more iconic, or traditional club, to an innovative environment. And, finally, let’s hear from Cathy Gibson from the Rotary Club of Seattle.
- CATHY GIBSON: (Click to see the transition)
- MODERATOR: Thank you Cathy for sharing your club’s story pointing out that even successful clubs need to be mindful of the future and look for key indications, or early warning signs, that a club, even a highly iconic club needs to evolve.
- MODERATOR: Before we engage in our next exercise, let us share with you a video that we hope you will find interesting that will look at the Rotary Social Innovation South East Hampshire in England is developing Rotary for busy people: enhancing new technologies, continuing to encourage new and good ideas, building collaboration and partnerships, working to an ethical ethos, so that together we can build sustainable solutions to identified needs.
- LAS: EMBED VIDEO SO IT PLAYS AUTOMATICALLY
- DANIELLE/MODERATOR: Now that we have walked you through an assessment of your club, and tools you might consider using to better assess your club, to stories of clubs from across the globe, it is your turn to dream big. We’ve prepared you with some tools to do the hard work. But if you could craft your ideal club experience– the club you would want to be a part of if anything were possible– what would that look like? On the back of the sheet of paper that had the iconic to innovative, healthy to unhealthy matrix is an exercise we would like you to go through. During this exercise, we want you to forget about your current club for a minute. Instead, we ask you to think about if you had the power to create your ideal Rotary club, what would it look like? To help you, we have given you six questions to answer that should prompt your thoughts about your ideal club. You might want to refer to the descriptions of healthy, innovative and iconic clubs on page one if you need ideas. To do this exercise, we are asking you to turn to someone that is sitting next to you to share a conversation about the ideal club. Each of you should record your own answers to the questions. I will give you five minutes for this exercise. Have fun. Go!
- I hope you found the exercise enlightening and worth your time. You should not at the bottom of the page, we suggest that you might want to try this exercise with your club members to see what they think and to decide if your club needs to consider a simple evolution, or a more significant change, to your club experience. We have given you multiple tools to consider using in your club to get feedback from your members: The matrix A Rotary Club Health Check and Members Satisfaction Survey And, finally, a way to consider what your members want the club to be. Now, we would like to take a few minutes to see if you have any questions. If you would like to ask a question please move to one of the microphones and state your question. NEW: If you plan to ask a question in any language other than English, please state your name and the language you will be speaking in. Please wait for me to call on you, and please make sure you are asking a question. Out of courtesy to the other people waiting to ask a question, I may interrupt you if I feel that you are making a statement and not asking a question. Now, who has the first question? (Alternatively): Maybe suggest that we are willing to take any observations you may have made about the dreaming exercise. When you come to the microphone, please start by telling us your name, club and country and if you are making a comment about the dreaming exercise or if you have a question. MODERATOR WRAP UP, 14:25/16:25: Thank panelists TO AUDIENCE: What are 2-3 things you will take back to your club?
- [Keep this slide at the end, and read this suggested text] Your feedback is valuable so remember to complete the brief session evaluation in the convention mobile app. To download the app, search for “Rotary Events” in your Apple or Android app store.
- MODERATOR WRAP UP, 14:25/16:25: Thank panelists TO AUDIENCE: What are 2-3 things you will take back to your club?
- [Keep this slide at the end]