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Five Steps to Activating Your People of Action Story

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Your club has a great People of Action story to tell. How can you share it? This session explains five easy steps you can take to show new audiences how you are making an impact in your community. Gain expert knowledge as you learn how to tell a powerful story, how to take pictures that show you in action, and how to use your stories and images effectively through social media, print, broadcast, and other communication channels. 

Published in: Government & Nonprofit
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Five Steps to Activating Your People of Action Story

  1. 1. A PAGE FOR BIG BOLDBULLET ITEMS GETTING YOUR PEOPLE OF ACTION STORY TOLD Liz Courtney & Dinesh Gajeelee | 05.06.2019
  2. 2. Origin of “People of Action” Why?
  3. 3. If you are to ask 10 people what Rotary stands for, you'll get 10 answers.
  4. 4. Nearly 60 percent of those surveyed weren’t aware of the Rotary clubs in their communities..
  5. 5. Through People of Action, we bring to life the Rotary story, how together we unite and take action to create lasting change, across the globe, in our communities, and in ourselves…
  6. 6. What’s available ?
  7. 7. A PAGE FOR BIG BOLDBULLET ITEMS ● People of Action Campaign Guidelines ● People of Action Style Guide ● Print ads ● Graphics to share on social media ● Videos and ● Radio ads ● Digital ads ● Outdoor ads ● Roll-up banners ● Templates for creating your own print, digital, and social media ads PEOPLE OF ACTION Get everything you need from the Brand Center
  8. 8. Clubs as brand ambassadors
  9. 9. Getting your story told !
  10. 10. • DEVELOP YOUR PLAN • CREATE MATERIALS • POST on DIGITAL and SOCIAL MEDIA • ADVERTISE on LOW OR NO-COST MEDIA • PITCH YOUR STORY TO LOCAL PRESS GETTING YOUR STORY TOLD Five Steps to Activation
  11. 11. TITLE | 19
  12. 12. TITLE | 20
  13. 13. Water and Sanitation Focus
  14. 14. Squatters Camp in Fiji Project for NZ Rotarians and public Research freight and distribution to Fiji Create photos for promotion Social Media campaign on Zone, Districts and personal Facebook sites. Gather underwear via National Training event and box up .
  15. 15. “Knicker Liz”
  16. 16. Celebrating 30 years of women in Rotary 2019
  17. 17. CELEBRATING 30 YEARS OF WOMEN IN ROTARY OPPORTUNITY TO INFORM PUBLIC THAT WOMEN ARE MEMBERS OF ROTARY OUTLINED REQUIREMENTS TO MAKE A NEW ZEALAND & PACIFIC ISLAND CAMPAIGN WOMEN ASKED FOR SHORT BIOGRAPHY AND PHOTO MADE INTO A SOCIAL MEDIA POSTS. HELD EVENTS IN EACH MAJOR NZ IN CENTRE
  18. 18. At 21 Leole was the youngest Club President in New Zealand
  19. 19. Outcomes Raises profile of women members in Rotary Tells a positive story to the public Shows a diverse range of ethnicities in our country
  20. 20. DEVELOP YOUR PLAN
  21. 21. CREATE MATERIALS
  22. 22. POST on DIGITAL and SOCIAL MEDIA
  23. 23. ADVERTISE on LOW OR NO_COST MEDIA
  24. 24. PITCH YOUR STORY TO LOCAL PRESS
  25. 25. Hands on-activity
  26. 26. A PAGE FOR BIG BOLDBULLET ITEMS Each table chooses a story and works through the five steps • DEVELOP YOUR PLAN • CREATE MATERIALS • POST on DIGITAL and SOCIAL MEDIA • ADVERTISE on LOW OR NO_COST MEDIA • PITCH YOUR STORY TO LOCAL PRESS Hands on-activity
  27. 27. Questions?
  28. 28. This presentation and others from throughout the convention are available through the convention mobile app and on SlideShare at www.SlideShare.net/Rotary_International.
  29. 29. THANK YOU!

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