2. Avengers: Age of Ultron, Captain America: the
Winter Soldier and Iron Man 3.
The Avengers is a highly rated and popular film, and with the sequel on the
horizon there is allot of advertisement to make sure no one misses it. The film
sees many different super heroes come together to help against evil forces, all
which have movies of their own. Captain America: the Winter Soldier and Iron
Man 3 are both set after the first avengers, we see connections within the films
during each movie, mentioning of the avengers, and often hidden things said or
done in each marvel film which links each one to another. I know that I
personally look out for these things whilst watching each movie and its one of the
points that makes me so excited so see each movie and how they all join together
unlike other films. With the popularity of each individual Hollywood star and
their superhero characters in films, and also original Marvel comic books, the
film is already set for success. However, the film producers cannot just settle for
the already masses amounts of loyal fans, they want to grab the interest of new
people not interested in the comics and history of the characters, but may be
enticed by the action and hints of comedy within the films. The film has already
produced Lego games, T-shirts, Toys, and Collectables, advertising the movie
and adding to more fandom for the films. The film is advertised using many
different formats, big trailers are shown on TV and at the cinema before people
are about to watch a movie, mostly shown to ones about to watch an action or
genre of the same type.
The avengers and movies of this type have many attractive aspects which draws
allot of people in. Not only the all-star casts used but the superhero qualities and
obvious good looks of each character creates an idol and we start to look up to
and love the characters and part of us aspiring to be them. This brings me onto
the exterior activities Marvel films and comics create, like Comicon, we see the
idolism here where masses amounts of fans come together dresses as their
favourite characters and get to be them and takes them away from normal life
and adds a bit of fantasy to their lives which these films do, they take you away
from the normalities of life
and also the stresses,
mesmerising you which high
amounts of exaggerated
action scenes and evil
characters being defeated
creating a powerful feel good
sensation.
3. Another thing that I and many others look forward to the short clips after the
credits at the end of each movie, unlike other films, we see most people stay
behind when the film ‘ends’ waiting for the clue and short give away to an
upcoming new marvel film possibly connecting to the one we just watched. For
me this brings allot of excitement and makes me watch the watch the next
marvel film, waiting and watching out for what I have seen at the end of
another. Added extras that Marvel use like this draws more people in sets them
apart from other sets of
films. Stan Lee, the
chairman of Marvel and
writer of each comic, has a
cameo in each marvel film;
this is always a short one
liner or short comedic clip
which many look forward to,
giving praise and not
forgetting where these films
came from.
I often find out about these
films due to the huge
amounts of media attention
they have but also movies
being released by them are
often posted years before on
social networking, like
twitter. Marvel have their
own twitter, and tweet
hints and/or up and coming
movies going to be created
or released in the future.
These films are targeted to most ages and genders, relating to all in some way.
Although with the obvious connotations with boys and action, you could say they
are directed towards the male audience, we see this even with the colours, fonts
and music used in the movies and advertisements of them.
