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The Community Office
Rosan Gompers - @rosangompers
November 2018
LIFESTYLE TRENDS & COWORKING
HOW TO ANTICIPATE //
THE COMMUNITY OFFICE //
we create coworking communities & help you to take your next step in new ways of working
LIFESTYLE TRENDS & COWORKING
HOW TO ANTICIPATE //
TRENDS? //
Changing needs and the way we anticipate on them
x (technological) possibilities (push)
LIFESTYLE DESIGN // Our capability in making choices in
the way we work and life
1940
interoffice
telephone
1930
Van Nelle fabriek
1900
Larkin Building
1850
industrial revolution
1860
typewriter
1870
telephone
1910
management
1920
steel furniture
1950
design icon
1960
1e mobile office
1970
Apple computer
1980
mobile phone &
personal computer
1990
Laptop I Thinkpad
2000
coworking I Iphone
NU
Google selfdriving car
“Het Nieuwe Werken”
smart office
CHANGING NEEDS //
Self-actualization
Esteem
Love & belonging
Safety needs
Physiological needs
Maslow’s hierarchy of needs
CHANGING NEEDS //
Self-actualization
Esteem
Love & belonging
Safety needs
Physiological needs
CHANGING NEEDS //
Self-actualization
Esteem
Love & belonging
Safety needs
Physiological needsa job, a home
a future, perspective
a group, family, friends, identity, a
team, a great culture
a career, rewards, adding value
personal development, traveling, education, a
new job, entrepreneurship, becoming a nomad,
a 4 hr workweek, art, the way we dress, eat etc.
Changing value system //
BEYOND SELF – BEYOND MASLOW //
Purpose
PURPOSE DRIVEN //
Purpose
Community
Inclusion
Diversity
Sustainability
Accessibility
PURPOSE DRIVEN //
Purpose
Community
Inclusion
Diversity
Sustainability
Accessibility
Loneliness
Anti-social Hidden poverty
Climate
Stress, burn-out
Inequality
PURPOSE DRIVEN //
Purpose
Community
Inclusion
Diversity
Sustainability
Accessibility
Technologypushesusup
PURPOSE DRIVEN //
Purpose
Community
Inclusion
Diversity
Sustainability
Accessibility
Technologypushesusup
Lifestyledesign(authonomy&power)
HOW TO CONTRIBUTE? //
By going with the flow of these #3 trends
1.  Hyper local & conscious
2.  Positive simplicity
3.  Human technology
	
www.thecommunityoffice.com
#1. HYPER LOCAL & CONSCIOUS //
live, work and collaborate consciously and add value to your own city or community
Picture	via	The	Office	Group
#1. HYPER LOCAL & CONSCIOUS //
live, work and collaborate consciously and add value to your own city or community
UNDERPINNING TRENDS & DRIVERS //
§  Urbanization
§  Need to share space in cities and share scarce resources
§  Healthy living and working
§  Craftsmanship
§  Comaking
§  Social enterprises and B.corps
§  Social buying
§  Individualism vs. sense of belonging
§  City marketing, -competition
§  War for talent
§  Climate consciousness and mobility
§  Quality of life
#1. HYPER LOCAL & CONSCIOUS //
live, work and collaborate consciously and add value to your own city or community
COWORKING //
§  Living the coworking values
§  Create more meaning by focussing on a
certain group
§  Include your network, community,
neighborhood
§  Choose local suppliers
§  Choose good food
§  Collaborate with social enterprises
§  Collaborate with corporates, real estates,
municipality, be open
	
	
	
	
Doing business,
doing good
#2. POSITIVE SIMPLICITY //
remarkably clear & unexpectedly fresh as design paradigm
Picture	via	Space	10
UNDERPINNING TRENDS & DRIVERS //
§  ‘Remove friction, safe time, limit choices’
§  Technology
§  Appification, gamification
§  Intelligent consumers & byers
§  Start-up cultures
§  User Experience
§  Design Thinking
§  Competition
§  Accessibility
§  Co-design, co-creation
§  Personalization
	
	
	
#2. POSITIVE SIMPLICITY //
remarkably clear & unexpectedly fresh as design paradigm
#2. POSITIVE SIMPLICITY //
remarkably clear & unexpectedly fresh as design paradigm
Picture	via	Space	10	
COWORKING //
§  Limit choices, simplify
§  Transparant lean team
§  Clear business-/membership model
§  Co-design
§  Accesibility
§  Positive atmosphere, be hospitable
§  Create experiences
§  Simple ‘houserules’
§  ‘Contribute to’
§  Homey	
	
	
	
	
Be lovable, invite
&
include
#3. HUMAN TECHNOLOGY //
digital empowerment, technology as enabler
#3. HUMAN TECHNOLOGY //
digital empowerment, technology as enabler
UNDERPINNING TRENDS & DRIVERS //
§  ‘Remove friction, safe time, limit choices’
§  All options tech (form AI to smart building)
§  Appification, gamification
§  Intelligent consumers & byers
§  Start-up cultures
§  User Experience
§  Design Thinking
§  Competition
§  Accessibility
§  Co-design, co-creation
§  Personalization
#3. HUMAN TECHNOLOGY //
digital empowerment, technology as enabler
COWORKING //
§  Integrate technology
§  Facilitate learning & experimenting
§  Create a learning lab for digitization
§  Open source, share resources
§  Content, events, programming
§  Use technology to develop social
services
§  UX
§  Personalized experiences
	
	
	
	
Empower
others
LIFE STYLE & COWORKING //
From facilitating self-actualisation to facilitating the ecosystem
From space to community to purpose
DISCUSSION //
What purposes do you or could you serve from a personal
perspective (drives, experiences, stories, entrepreneurship,
resources)?
How could this serve your coworking community, members,
neighborhood and network?
www.thecommunityoffice.com
February 2018
TRENDOUTLOOK
2018 //
www.thecommunityoffice.com
THE COWORKING GRID©
THE COWORKING GRID©
q  Inspire
q  Experience
q  Visioning the future
THE COMMUNITY OFFICE //
q  Design & build
q  Integration of technology
q  Smart office
q  Online collaboration
q  Project management
q  Workplace strategy
q  Concept development
q  Analyse
q  Measure
q  Fact-based
q  Organisational development
q  New ways of working
q  Community & culture building
q  Branding of workspaces
q  Change management
q  Workplace nudgets

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Lifestyle Trends and Coworking - European Coworking Conference Amsterdam november 2018 Rosan Gompers

  • 1.
  • 2. The Community Office Rosan Gompers - @rosangompers November 2018 LIFESTYLE TRENDS & COWORKING HOW TO ANTICIPATE //
  • 3. THE COMMUNITY OFFICE // we create coworking communities & help you to take your next step in new ways of working
  • 4.
  • 5. LIFESTYLE TRENDS & COWORKING HOW TO ANTICIPATE //
  • 6. TRENDS? // Changing needs and the way we anticipate on them x (technological) possibilities (push) LIFESTYLE DESIGN // Our capability in making choices in the way we work and life
  • 7. 1940 interoffice telephone 1930 Van Nelle fabriek 1900 Larkin Building 1850 industrial revolution 1860 typewriter 1870 telephone 1910 management 1920 steel furniture 1950 design icon 1960 1e mobile office 1970 Apple computer 1980 mobile phone & personal computer 1990 Laptop I Thinkpad 2000 coworking I Iphone NU Google selfdriving car “Het Nieuwe Werken” smart office
  • 8. CHANGING NEEDS // Self-actualization Esteem Love & belonging Safety needs Physiological needs Maslow’s hierarchy of needs
  • 9. CHANGING NEEDS // Self-actualization Esteem Love & belonging Safety needs Physiological needs
  • 10. CHANGING NEEDS // Self-actualization Esteem Love & belonging Safety needs Physiological needsa job, a home a future, perspective a group, family, friends, identity, a team, a great culture a career, rewards, adding value personal development, traveling, education, a new job, entrepreneurship, becoming a nomad, a 4 hr workweek, art, the way we dress, eat etc.
  • 12. BEYOND SELF – BEYOND MASLOW // Purpose
  • 17. HOW TO CONTRIBUTE? // By going with the flow of these #3 trends 1.  Hyper local & conscious 2.  Positive simplicity 3.  Human technology www.thecommunityoffice.com
  • 18. #1. HYPER LOCAL & CONSCIOUS // live, work and collaborate consciously and add value to your own city or community Picture via The Office Group
  • 19. #1. HYPER LOCAL & CONSCIOUS // live, work and collaborate consciously and add value to your own city or community UNDERPINNING TRENDS & DRIVERS // §  Urbanization §  Need to share space in cities and share scarce resources §  Healthy living and working §  Craftsmanship §  Comaking §  Social enterprises and B.corps §  Social buying §  Individualism vs. sense of belonging §  City marketing, -competition §  War for talent §  Climate consciousness and mobility §  Quality of life
  • 20. #1. HYPER LOCAL & CONSCIOUS // live, work and collaborate consciously and add value to your own city or community COWORKING // §  Living the coworking values §  Create more meaning by focussing on a certain group §  Include your network, community, neighborhood §  Choose local suppliers §  Choose good food §  Collaborate with social enterprises §  Collaborate with corporates, real estates, municipality, be open Doing business, doing good
  • 21. #2. POSITIVE SIMPLICITY // remarkably clear & unexpectedly fresh as design paradigm Picture via Space 10
  • 22. UNDERPINNING TRENDS & DRIVERS // §  ‘Remove friction, safe time, limit choices’ §  Technology §  Appification, gamification §  Intelligent consumers & byers §  Start-up cultures §  User Experience §  Design Thinking §  Competition §  Accessibility §  Co-design, co-creation §  Personalization #2. POSITIVE SIMPLICITY // remarkably clear & unexpectedly fresh as design paradigm
  • 23. #2. POSITIVE SIMPLICITY // remarkably clear & unexpectedly fresh as design paradigm Picture via Space 10 COWORKING // §  Limit choices, simplify §  Transparant lean team §  Clear business-/membership model §  Co-design §  Accesibility §  Positive atmosphere, be hospitable §  Create experiences §  Simple ‘houserules’ §  ‘Contribute to’ §  Homey Be lovable, invite & include
  • 24. #3. HUMAN TECHNOLOGY // digital empowerment, technology as enabler
  • 25. #3. HUMAN TECHNOLOGY // digital empowerment, technology as enabler UNDERPINNING TRENDS & DRIVERS // §  ‘Remove friction, safe time, limit choices’ §  All options tech (form AI to smart building) §  Appification, gamification §  Intelligent consumers & byers §  Start-up cultures §  User Experience §  Design Thinking §  Competition §  Accessibility §  Co-design, co-creation §  Personalization
  • 26. #3. HUMAN TECHNOLOGY // digital empowerment, technology as enabler COWORKING // §  Integrate technology §  Facilitate learning & experimenting §  Create a learning lab for digitization §  Open source, share resources §  Content, events, programming §  Use technology to develop social services §  UX §  Personalized experiences Empower others
  • 27. LIFE STYLE & COWORKING // From facilitating self-actualisation to facilitating the ecosystem From space to community to purpose
  • 28. DISCUSSION // What purposes do you or could you serve from a personal perspective (drives, experiences, stories, entrepreneurship, resources)? How could this serve your coworking community, members, neighborhood and network?
  • 33. q  Inspire q  Experience q  Visioning the future THE COMMUNITY OFFICE // q  Design & build q  Integration of technology q  Smart office q  Online collaboration q  Project management q  Workplace strategy q  Concept development q  Analyse q  Measure q  Fact-based q  Organisational development q  New ways of working q  Community & culture building q  Branding of workspaces q  Change management q  Workplace nudgets