European Coworking Conference Amsterdam 2018 - Presentation on lifestyle trends and the impact on coworking, creating purpose, how to use your empowerment to empower others // The Community office, Rosan Gompers
6. TRENDS? //
Changing needs and the way we anticipate on them
x (technological) possibilities (push)
LIFESTYLE DESIGN // Our capability in making choices in
the way we work and life
7. 1940
interoffice
telephone
1930
Van Nelle fabriek
1900
Larkin Building
1850
industrial revolution
1860
typewriter
1870
telephone
1910
management
1920
steel furniture
1950
design icon
1960
1e mobile office
1970
Apple computer
1980
mobile phone &
personal computer
1990
Laptop I Thinkpad
2000
coworking I Iphone
NU
Google selfdriving car
“Het Nieuwe Werken”
smart office
10. CHANGING NEEDS //
Self-actualization
Esteem
Love & belonging
Safety needs
Physiological needsa job, a home
a future, perspective
a group, family, friends, identity, a
team, a great culture
a career, rewards, adding value
personal development, traveling, education, a
new job, entrepreneurship, becoming a nomad,
a 4 hr workweek, art, the way we dress, eat etc.
17. HOW TO CONTRIBUTE? //
By going with the flow of these #3 trends
1. Hyper local & conscious
2. Positive simplicity
3. Human technology
www.thecommunityoffice.com
18. #1. HYPER LOCAL & CONSCIOUS //
live, work and collaborate consciously and add value to your own city or community
Picture via The Office Group
19. #1. HYPER LOCAL & CONSCIOUS //
live, work and collaborate consciously and add value to your own city or community
UNDERPINNING TRENDS & DRIVERS //
§ Urbanization
§ Need to share space in cities and share scarce resources
§ Healthy living and working
§ Craftsmanship
§ Comaking
§ Social enterprises and B.corps
§ Social buying
§ Individualism vs. sense of belonging
§ City marketing, -competition
§ War for talent
§ Climate consciousness and mobility
§ Quality of life
20. #1. HYPER LOCAL & CONSCIOUS //
live, work and collaborate consciously and add value to your own city or community
COWORKING //
§ Living the coworking values
§ Create more meaning by focussing on a
certain group
§ Include your network, community,
neighborhood
§ Choose local suppliers
§ Choose good food
§ Collaborate with social enterprises
§ Collaborate with corporates, real estates,
municipality, be open
Doing business,
doing good
21. #2. POSITIVE SIMPLICITY //
remarkably clear & unexpectedly fresh as design paradigm
Picture via Space 10
25. #3. HUMAN TECHNOLOGY //
digital empowerment, technology as enabler
UNDERPINNING TRENDS & DRIVERS //
§ ‘Remove friction, safe time, limit choices’
§ All options tech (form AI to smart building)
§ Appification, gamification
§ Intelligent consumers & byers
§ Start-up cultures
§ User Experience
§ Design Thinking
§ Competition
§ Accessibility
§ Co-design, co-creation
§ Personalization
26. #3. HUMAN TECHNOLOGY //
digital empowerment, technology as enabler
COWORKING //
§ Integrate technology
§ Facilitate learning & experimenting
§ Create a learning lab for digitization
§ Open source, share resources
§ Content, events, programming
§ Use technology to develop social
services
§ UX
§ Personalized experiences
Empower
others
27. LIFE STYLE & COWORKING //
From facilitating self-actualisation to facilitating the ecosystem
From space to community to purpose
28. DISCUSSION //
What purposes do you or could you serve from a personal
perspective (drives, experiences, stories, entrepreneurship,
resources)?
How could this serve your coworking community, members,
neighborhood and network?