Corporate Coworking The Community Office European Coworking Conference Dublin...
Trendoutlook 2018 The Community Office 150218 final version
1.
2. The Community Office
Saskia Vrolijk & Rosan Gompers
In samenwerking met
Rabobank Regio Den Haag
Mapiq
Philip Fels & Wouter van Hofwegen
TRENDOUTLOOK
2018 //
3. TRENDOUTLOOK 2018 // FUTURE OF WORK, FUTURE OFFICE
ZOOMING IN // TECHNOLOGY
CASE & RONDLEIDING RABOBANK
DRINKS & SNACKS
PROGRAMMA //
5. q Visie ontwikkeling
q Inspireren
q Ervaren
THE COMMUNITY OFFICE //
q Design & build
q Integratie van technology
q Smart Office
q Online collaboration
q Project Management
q Workplace strategy
q Concept ontwikkeling
q Analyse
q Meten
q Fact-based
q Organisatie ontwikkeling
q New ways of working
q Community & Culture building
q Branding van de workspace
q Change Management
6. 1940
telefooncentrale
1930
Van Nelle fabriek
1900
Larkin Building
1850
Industriële revolutie
1860
typemachine
1870
telefoon
1910
Blauwdruk management
1920
Stalen meubelen
1950
Design icoon
1960
1e mobiele kantoor
1970
Apple computer
1980
Mobiele telefoon &
Personal computer
1990
Laptop I Thinkpad
2000
Coworking I Iphone
NU
Google zelfrijdende auto
Het Nieuwe Werken
Smart office
7. FUTURE OF WORK //
The future office in het digitale tijdperk
8. #1. HYPER LOCAL & CONSCIOUS //
bewust werken en waarde toevoegen in je eigen stad
9. #1. HYPER LOCAL & CONSCIOUS //
bewust werken en waarde toevoegen in je eigen stad
q Communities
q Identiteit
q Voor iedereen
q Groen
q Connected
10. VERSNELDE URBANISATIE //
By 2050, 70% of the world’s population will live in cities.
In 1950 the number was 30.
Within the next 15 years, the world will need 50% more energy,
40% more clean water and 35% more food.
(UN, 2015)
11. #1. HYPER LOCAL & CONSCIOUS //
bewust werken en waarde toevoegen in je eigen stad
q De flexibele werkplek is overal
q Collaborative
q Coworking // Coliving
q Workstyle // Lifestyle
q Groei aantal flexibele werkplekken
12. GROEI FLEXIBELE- & COWORKING SPACES //
Number of coworking spaces // 1.130 (2011) – 13.800 (2017)
Number of members worldwide // 43.000 (2011) – 1.180.000 (2017)
(coworking survey 2017 – deskmag)
15. #2. POSITIVE SIMPLICITY //
q Businessmodellen
q Organisatie
q Services
q Workspace
q Check in & play
#2. POSITIVE SIMPLICITY //
opmerkelijk helder & overwacht fris als ontwerpcriteria
16. WAAROM START-UPS SNELLER ZIJN //
Process gets in the way of progress
versus
Scarcity is the mother of invention
17. VERSIMPELEN //
75% of top excutives think there is a need to simplify work processes.
Technology and globalization have created employees who are overwhelmed with information.
(Deloitte Survey in 140 countries & 10.000 companies)
19. #3. HUMAN TECHNOLOGY //
digital empowerment, technologie als enabler voor alles
q Leren, experimenteren
q Samenwerken
q Co-creëren
q Maken, consumeren
q Beslissen
q Personalized experiences
20. TECHNOLOGICAL BREAKTHROUGHS //
The number of people directly or indirectly connected
to the Internet will soon be close to 100%
(Scientific American, 2015)
21. q Vermenging en integratie van functionaliteiten in de
stad // coworking, coliving, retail, hospitality, leisure
q Multifunctionele gebouwen en gebieden in de stad
q Coworking en corporate working groeien naar elkaar
toe, groei aantal coworking spaces en concepten
q Nieuwe toetreders ‘kantorenmarkt’
q Nieuwe visies op benutten, beheren en exploiteren
van vastgoed, ‘vastgoed as a service’, ‘office as a
service’
q Verbinden met maatschappelijke doelen en
leefbaarheid
FUTURE OF WORK //
MARKT & DOMEIN
22. q Versimpelen en versnellen
q Persoonlijke ervaringen
q UX denken in alles
q Christal clear (brand, identity, waarden, processen, services, …)
q De gezonde organisatie
q Locale samenwerkingen
q Sociale impact
FUTURE OF WORK //
ORGANISATIE & INNOVATIE
23. q Workstyle, lifestyle
q Diversiteit, multi-gererational workforce
q Je thuis voelen
q Gezond, bewust
q MEGA flexibel, MEGA gemak
q Skills // creatives rule, design thinking, teaming as a skill
q Entrepreneurial
q Stress en burn-out
q Millennials // andere carrierekeuzes, -pad
FUTURE OF WORK //
CO-WORKER
24. MILLENNIALS //
On average, the next generation will have between 18 to 40 jobs in their work/life career,
some of them at the same time.
Millennials want to be their own boss; freelancers, free agents, flexible work, part time work etc.
(Signal Evidence Based Workplace Design, 2017)
25. The city as a workspace
designing the workplace as a city
work-& lifestyle
FUTURE OF WORK //
WORKPLACE STRATEGY I
For 70% of the millennials the workplace is more important than salary
28. q The connected & collaborative workplace
q The mindful workplace
q The ageless workplace
q The intuitive workplace
FUTURE OF WORK //
WORKPLACE STRATEGY II